Shanghai Yakult claims that "probiotics play an important role in the prevention and control of the new crown"! Apologies late at night

On September 7, Yakult (China) Investment Co., Ltd. responded to the administrative penalty late at night, saying that it attached great importance to it, sincerely accepted the punishment, and reported the rectification situation. According to Nandu's previous report, recently, Yakult affiliate Shanghai Yakult Dairy Co., Ltd. was fined 450,000 yuan for publicizing that "probiotics play an important role in the prevention and control of the new crown virus".

A statement issued by Yakult (China) Investment Co., Ltd. said that in April 2020, Shanghai Yakult Dairy Co., Ltd. saw in the "Diagnosis and Treatment Plan for Pneumonia Infected by Novel Coronavirus Infection" (Trial Fourth Edition) that the text "Intestinal microecological regulators can be used to maintain the balance of intestinal microecology and prevent secondary bacterial infection", as well as some media reports on the role of probiotics in the new crown virus infection pneumonia, after a supermarket in Pudong, Shanghai, issued a supermarket with the "first national document to confirm, Probiotics play an important role in the prevention and treatment of the new crown virus" content of the promotional brochure.

After the matter was reported by consumers, the company immediately tried to recycle the promotional coloring pages, but the misleading effects had been caused, and the company felt deeply guilty about it.

This incident shows that the company's subsidiaries lack strict review of product promotion and there are serious loopholes in management, for which Yakult deeply apologizes and sincerely apologizes.

The statement said that the company humbly accepted criticism from consumers and sincerely accepted punishment. After the incident, the management and the units involved made an in-depth internal review, conducted a comprehensive review of the audit process of the internal publicity content of its subsidiaries and themselves, improved the audit mechanism, and organized all relevant departments to strengthen the study of laws and regulations.

According to Nandu's previous report, the official website of Credit China shows that Shanghai Yakult Dairy Co., Ltd. promoted "probiotics play an important role in the prevention and treatment of new coronavirus" before the end of the new crown virus pneumonia epidemic in China, and cited the "Diagnosis and Treatment Plan for Pneumonia Infected by New Coronavirus" as the basis, which is very easy to increase consumers' attention and trust in its Yakult lactic acid bacteria products, mistakenly believing that probiotics have a preventive and therapeutic effect on the new crown virus.

At the same time, Shanghai Yakult Dairy Co., Ltd. advertises that "beneficial bacteria in the intestine will be lost with the normal excretion of the human body, so it is necessary to supplement active probiotics every day to maintain the balance of the intestinal flora", which will make people mistakenly think that not taking probiotics every day will adversely affect the body; publicizing that "a small bottle of Yakult 100 ml contains more than 10 billion Lactobacillus casei strains, and a bottle of probiotics per day can meet the needs of adults for a day", It can make people mistakenly think that drinking a bottle of Yakult lactic acid bacteria every day will meet the body's needs of probiotics, and neglect to supplement other varieties of probiotics other than Lactobacillus casei.

TheRefore, the Shanghai Pudong New Area Market Supervision and Administration Bureau believes that the publicity behavior of Shanghai Yakult Dairy Co., Ltd. is conducive to increasing the sales of Yakult lactic acid bacteria, gaining a competitive advantage, and eliminating or hindering the competition of other varieties of probiotic drinks. The company was fined $450,000.

Written by: Nandu trainee reporter Yang Tianzhi