Do probiotics play an important role in covid-19 prevention? Recently, Yakult affiliate Shanghai Yakult Dairy Co., Ltd. was fined 450,000 yuan by the Shanghai Pudong New Area Market Supervision and Administration Bureau in order to increase sales and promote probiotics to prevent the new crown virus.
According to the reasons for punishment shown by the Tianyancha App, Yakult Affiliated Company Shanghai Yakult Dairy Co., Ltd. advertised that "probiotics play an important role in the prevention and treatment of new coronavirus pneumonia" before the end of the new crown virus pneumonia epidemic in China, and cited the "Diagnosis and Treatment Plan for Pneumonia Infected by New Coronavirus" as the basis, it is easy to increase consumers' attention and trust in its Yakult lactic acid bacteria products, mistakenly believing that probiotics have a preventive and control effect on the new crown virus.
The parties' publicity behavior is conducive to increasing the sales of Yakult lactic acid bacteria, gaining a competitive advantage, and eliminating or hindering the competition of other varieties of probiotic drinks.
In this regard, many netizens complained that Yakult is crazy, and this kind of advertising dares to fight
Why don't you go to heaven?
This kind of harmful propaganda has no bottom line and must be severely punished.
In fact, the use of COVID-19 marketing is not the first time. In August last year, a pyramid scheme called "Yuchuan International" took advantage of the new crown epidemic to market, claiming that the "zizhu salt" products it sold had multiple effects such as detoxification, eradication of chronic diseases, and prevention of new crown pneumonia, attracting users to buy corresponding value products at different prices such as 1200 yuan, 3600 yuan, and 9900 yuan. The so-called "immortal products" are no different from ordinary edible salt.
In April this year, Namyang Dairy, a well-known veteran dairy company in South Korea, falsely advertised that its products could curb the new crown virus and trigger a rush to buy, was investigated and punished by the South Korean Food and Drug Safety Department, and some factories were issued with a two-month suspension.
Recently, false publicity incidents in various industries that abandon the principle of sales have also occurred frequently.
On September 4, Canada Goose was fined 450,000 yuan for false publicity. It is understood that the company concerned claimed in the content released by the flagship store that the down mixture used in the products it sold was "all containing Hutterite down, which is the best and warmest Canadian down", which is inconsistent with the actual situation, and will have a substantial impact on the purchase behavior of consumers, constituting false advertising behavior.
On September 1, in order to increase the search click-through rate and attract more consumers to buy, clothing giant H&M published a false publicity advertisement on the official website of Tmall, declaring that "[China Limited Edition] HM Men's Wool Coat Men's Coat 2020 Winter Clothing Medium and Long 0913562".
In the end, the Huangpu District Market Supervision Bureau ordered H&M to stop publishing illegal advertisements and eliminate the impact within the corresponding scope; and fined 200,000 yuan.
Penalty of punishment, catch of catch! But why is false propaganda still prohibited? This is worth pondering for everyone in the industry.
At the same time, please also ask the major merchants and brands to make it clear that the iron also needs to be hard, and if you want to sell well, you will spend more effort on the product, after all, the quality of the product is high enough and hard enough is the king.
Morning News Synthesis
Source: Zhengzhou Evening News