Can probiotics prevent covid-19? For making false and misleading commercial publicity about the product, Yakult affiliate Shanghai Yakult Dairy Co., Ltd. was fined 450,000 yuan by the Shanghai Pudong New Area Market Supervision Bureau.
According to the official website of Credit China, Shanghai Yakult Dairy Co., Ltd. publicized "probiotics play an important role in the prevention and treatment of the new coronavirus" before the end of the new crown virus pneumonia epidemic in China, and cited the "Diagnosis and Treatment Plan for Pneumonia Infected by the New Coronavirus" as the basis, which is very easy to increase consumers' attention and trust in its Yakult lactic acid bacteria products, mistakenly believing that probiotics have a preventive effect on the new crown virus.
At the same time, Shanghai Yakult Dairy Co., Ltd. advertises that "beneficial bacteria in the intestine will be lost with the normal excretion of the human body, so it is necessary to supplement active probiotics every day to maintain the balance of the intestinal flora", which will make people mistakenly think that not taking probiotics every day will adversely affect the body; publicizing that "a small bottle of Yakult 100 ml contains more than 10 billion Lactobacillus casei strains, and a bottle of probiotics per day can meet the needs of adults for a day", It can make people mistakenly think that drinking a bottle of Yakult lactic acid bacteria every day will meet the body's needs of probiotics, and neglect to supplement other varieties of probiotics other than Lactobacillus casei.
The Shanghai Pudong New Area Market Supervision and Administration Bureau believes that the publicity behavior of Shanghai Yakult Dairy Co., Ltd. is conducive to increasing the sales of Yakult lactic acid bacteria, gaining a competitive advantage, and eliminating or hindering the competition of other varieties of probiotic drinks, so it was fined 450,000 yuan.
It is worth mentioning that on August 13, Shanghai Yiliduo Dairy Co., Ltd. was fined 3,000 yuan by the Shanghai Pudong New Area Market Supervision and Administration Bureau for excluding consumers' right to interpret the standard terms from the standard terms, and was warned.
According to Tianyan, Shanghai Yakult Dairy Co., Ltd., which was punished this time, is a wholly-owned subsidiary of Yakult (China) Investment Co., Ltd. The company's business scope includes the production of various dairy products, live lactic acid bacteria milk drinks and plastic empty bottles required for various products. Yakult (China) is 100% owned by Yakult Corporation of Japan. The legal representatives of Shanghai Yakult and Yakult (China) are Both Hirano Jin.
According to public information, Yakult originated from Japan and entered Guangzhou in 2002 to start the promotion of live lactic acid bacteria milk drinks, and then entered the Shanghai market in 2003. According to the official website of Yakult (China), the average daily sales of Chinese mainland Yakult have reached 7.5 million bottles, accounting for nearly 20% of Yakult's global market share.
For everyone's question of "Yakult, Yakult fools and fools", according to the official website of Guangzhou Yakult, at present, Yakult is mainly sold in Guangdong and Hainan Provinces, and other mainland regions are responsible for Yakult (China) Investment Co., Ltd., and the brand name is Yakult.
In addition, because the lactic acid bacteria beverage is a product of lactic acid bacteria fermentation, a large amount of lactic acid will be generated during the fermentation process, making the product very sour and cannot be eaten directly. In order to cater to the appetite of consumers, companies often add a certain amount of sugar to adjust the taste. Therefore, the sugar content in lactic acid bacteria drinks is relatively high, and it needs to be carefully selected for special groups such as children, weight loss groups and diabetic patients.
Source: Sina Finance, Tianyancha, etc