Wen 丨 One observes Su Yi
On June 25, Flyme celebrated its 11th birthday.
As one of the best mobile operating systems in the industry, Flyme has used its strength to interpret the "long-termism" led by continuous innovation in the past 11 years, and once again completed the "qualitative transformation breakthrough" this year.
On the one hand, Flyme 10 has achieved important leading breakthroughs in simple design concepts, humanized interaction, and intelligent experience; On the other hand, the release of Flyme Auto also helped Meizu to achieve a "benchmark leap" in the industry of "multi-terminal, full-scenario, and immersive converged experience" from focusing on the field of electronic consumption to cross-border automotive intelligent cockpit systems.
Another noteworthy is that the newly released Flyme 11th anniversary OTA version has evolved again in terms of ease of use, intelligence, and functionality such as communication, storage, video, and games, which is also a "new gift" for Flyme to Meiyou.
11-year-old Flyme's change and unchanged
One of the core reasons why Flyme is called "Flyme is difficult to return" and "Where Flyme goes" is that in the past eleven years, no matter how the external environment changes and how the product evolves, the Flyme system has always focused on solving various pain points in the process of using Meiyou, continuously providing solutions with a "sense of surprise" through the system OTA, and continuing to create experience benchmarks and lead the industry direction.
As the earliest domestic brand in the field of smartphones, Meizu M8, born in 2009, based on the Mymobile system that upgraded the UI and interaction in Windows CE 6.0, achieved the "interactive classic" of the domestic smartphone industry at that time, which was not only highly praised by the operating system giant Microsoft, and was permanently collected by Microsoft headquarters, but also had a profound impact on the system evolution and interaction direction of many Chinese mobile phone brands such as Xiaomi MIUI.
In 2012, based on Android deeply customized Flyme system released, its simple operation logic and unique aesthetic UI, as well as more in line with the Chinese people's habits of interactive experience, laid the Flyme's aesthetic values and industry status, also known as "Meizu soul" by Meizu, which has influenced the complete process of China's mobile phone system innovation in the past ten years in continuous iteration.
Later launched Flyme 2, its unique SmartBar subverted the "three buttons" at the bottom of the traditional Android system in one fell swoop, changing the physical HOME button to "breathing dots", becoming one of the most classic interaction designs in the history of Android mobile phones;
With the launch of "mTouch" in 2014, Meizu MX4 Pro not only made Meizu MX4 Pro the first mobile phone in the Android camp to use front-press fingerprint recognition, but also brought a new direction for fingerprint unlocking interaction of Android mobile phones;
With the launch of Flyme 5, "mBack" once again led the evolution of the non-full-screen edge touch interaction concept of the entire Android mobile phone;
The "OneMind" intelligent thinking engine function added by Flyme 6 allows mobile phones to have independent learning capabilities and active intelligent service functions, which is also the focus of innovation direction for all mobile phone companies today;
In 2018, the Flyme 7 equipped with Meizu 15 combined with the built-in lateral linear motor mEngine to create a unique haptic feedback system belonging to Meizu, igniting a new technology tree that combines haptic feedback interaction in heavy scenes such as user games on Android phones...
In the history of Flyme evolution, there are three designs that have important exemplary significance for current and future operating system innovation:
One is Alive Design. Flyme 8 released in 2019, the first proposed a new design concept of Alive Design, generally speaking, there are two main features: one is the "sense of life", which makes Flyme more unique in design aesthetics, such as appropriate white space and other designs further enhance the "minimalist" concept that Flyme follows, agile and light interaction not only significantly improves the smooth experience of the system, but also brings a unique "sense of breathing" and more efficient information transmission, avoiding many Android system " piling up stubborn diseases without knowing the trade-offs"; The second is system function innovation close to the actual scenario of users, such as small window mode 3.0, game mode 5.0, family guard, SOS emergency help, Aicy intelligent assistant and many other functions on Flyme 9. With the blessing of Alive Design's new design concept, these functions are not only not "bloated", but become more "followed" and "orderly", and with the blessing of the evolution of One Mind's intelligent thinking engine, users are provided with new convenient and intelligent experiences such as "one-click direct, ready-to-use, and active knowledge".
Taking the new version of Flyme 10 as an example, Alive Design's new design concept has once again evolved significantly: the icons and plug-ins of the new color system are more vivid and three-dimensional; The information screen, lock screen, desktop, etc. all support one-stop personalized settings of the system appearance editor, and the system UI is "thousands of faces". The new Ruran engine brings a richer and more natural visual experience, such as the newly upgraded Alive wallpaper can achieve delicate texture rhythm, further enhancing Flyme's "minimalist" design concept and interactive "sense of life".
The second is the small window mode. Many friends rated it as "one of the best features of Flyme". The game mode starting from Flyme 6 has made a barrage notification, turning WeChat message push into a barrage, and when replying to messages, it is a small window. By Flyme 10, the new small window mode has been very mature and easy to use, which is simply summarized as high efficiency: the small window receives the message and replies casually, and the small window application is actively called out in the lower left and right corners of the screen to quickly adjust, and it is retreated when it is finished; Wide adaptability: including many third-party applications do not need to jump, which is conducive to users forming unified and efficient interaction habits; Multitasking coordination does not affect the continuous use of the main task, which is especially convenient in scenarios such as small-screen meetings such as mobile phones. With the new version of Aicy, users can even edit or automatically button pictures in the small window, and finally share it with the small window, which is efficient and practical.
The third is "borderless interconnection". This is one of the most prominent features of Flyme 10, which currently includes the cross-screen interconnection of mobile phones, PCs, and car machines.
The interconnection between mobile phones and PCs has become a "must" for major mobile phone systems, and the difference between Flyme 10 is that it is more like an efficient and convenient "middleware": Meizu mobile phone users, whether using Windows PC or Mac, do not need to install any client, under the same Wi-Fi, scan the code to complete the rapid transfer of files.
Vehicle-machine interconnection will mainly achieve "unbounded integration" through Flyme Auto, which is specifically manifested in many innovative functions such as non-sensory connection (one-click direct connection when users get on the car), unbounded desktop (mobile application ecology opens up the car machine), small window display (cross-screen flow of mobile application services), cross-terminal visible and speaking (intelligent voice two-terminal interaction), application relay, hardware sharing between two ends, mobile phone assisted vehicle OTA and many other innovative functions. This is a sharp difference from the concept of "system migration on the car/screen projection" proposed by many mobile phone and Internet companies.
In addition, Flyme 10 has also upgraded OneMind 10.0 and obtained the "Thiel Labs 48-month mobile phone lasting smooth" certification, making Meizu mobile phones faster, cheaper and more stable. and up to 21 applications (12GB running memory) in multitasking. And for the user's mobile phone security just provide an eight-fold security protection system.
The newly released Flyme 11th Anniversary OTA version once again achieves multi-layered evolution:
Added support for dual SIM and dual communication, Bluetooth audio encoder, new LHDC, gaming mode support for up to 1500Hz screen touch sampling rate, front camera palm shooting gestures and other practical functions that significantly improve user experience;
The upgraded Aicy screen recognition and AICY suggestions not only support quick identification of images in the page and one-click scanning of QR codes, but also allow desktop plug-ins to provide "one-eye" information display such as weather, express delivery, and to-do items based on user scenarios;
The super compression function added by Mobile Manager can compress duplicate files and application files losslessly, helping users save physical storage space more effectively.
"Next Watch" believes that today's TOP mobile phone brands have mature system building and optimization capabilities, but the reason why Flyme has long been regarded as an "industry benchmark" is that the difficulty of its challenge is not a single breakthrough in one or two generations of systems, but a sustained process of continuous exploration and continuous innovation in the past 11 years. In other words, as a highly mature product, it is not easy to make a leading breakthrough, and it is of course "more difficult" to make a hundred breakthroughs, and its challenge is not the industry but itself. After 11 years and 10 important iterations, Flyme's changes are continuous technology, functions and experience upgrades with time, and what remains unchanged is that Flyme creates the industry's best mobile operating system and meets the brand concept of "love without boundaries".
"Debut is the peak, tomorrow is just around the corner" Flyme Auto
Flyme Auto is this year's "phenomenal innovation" for the mobile phone and automotive industries. Shen Ziyu, chairman and CEO of Xingji Meizu Group, even publicly said at the press conference: "Cars without the empowerment of mobile phone manufacturers will gradually fall behind!" ”
Shen Ziyu's confidence and confidence come from Flyme Auto's three important cross-border breakthroughs:
First, change the smart car technology architecture.
The "system migration on the car/screen projection" software launched by many mobile phones and Internet companies can only involve basic functions such as map navigation, audio and video entertainment, and Bluetooth calls, and cannot penetrate into more car function linkage (such as window opening, air conditioning temperature adjustment, etc.). At present, there are also mobile phone companies and car companies that have launched many customized functions (such as mobile phone car keys, remote opening of air conditioning/windows, etc.), but they are more based on protocol docking, and it is difficult to achieve real computing power integration and ecological integration.
The benefits of changing the technical architecture of smart cars from the bottom are obvious: Flyme Auto makes mobile phones a part of the car, thereby improving the experience of using the intelligent cockpit, and becoming the "sixth domain" - the mobile phone domain in addition to the five domains of traditional cars (power domain, chassis domain, body domain, cockpit domain, and automatic driving domain). In layman's terms, it is two major leaps: one is the improvement of the comprehensive computing power of mobile phones and car machines; The second is to realize the Flyme Link interconnection framework, protocol integration and heterogeneous computing through One Computer, and then realize account opening, data transfer, ecological integration and cross-screen interaction between vehicle and mobile phone based on One Account.
For example, most of the latest high-end products in the smart car industry use Qualcomm 8155 chips, which are equivalent to the Snapdragon 865 processor in the smartphone industry, which is a mobile processor released by Qualcomm in 2019. During this year's Android period, smartphones generally use Qualcomm Snapdragon 8 Gen 2 processors, which is equivalent to three generations of flagship chips. Flyme Auto optimizes the smart car technology architecture and empowers smart cars through the mobile phone domain. The replacement of mobile phones can bring about the improvement of the equivalent comprehensive computing power on the car side, allowing the car machine with a larger screen to bear the burden of display, and at the same time, the abundant equivalent comprehensive computing power can better play the car hardware sharing ability and improve the application experience, solving the pain point of many users "driving for several years, insufficient computing power, and service card into a dog".
In application scenarios, this convenience is also quite obvious. The vehicle can realize high-speed network connection through 5G (or future 5.5G) on the mobile phone, realizing a new experience of "no model change, hardware upgrade, and cross-generation communication".
Second, the same benchmark interactive experience as Flyme's mobile terminal, and "long-term and new".
Another important breakthrough of Flyme Auto is that it can give full play to Flyme's long-term accumulated system capabilities and provide "system interaction experience equivalent to smartphones", which is also one of the biggest shortcomings of traditional car machines.
Also taking Flyme's unique Alive Design design concept as an example, even without Meizu mobile phones, car users can use the "Ruran engine" (the system color can be mirrored according to the time, weather and scene where the vehicle is located), multi-form desktop and other personalized needs of car owners, as well as gesture interaction, Aicy intelligent voice assistant, Smart Bar and other Flyme's advantages in mobile phone innovative interactive experience, as well as mini programs, Rich service expansion capabilities such as app stores, etc.
In the case of hand-held Meizu 20 series, users can complete the "cross-terminal borderless connection" of services and data from the intelligent cockpit after getting on the car, which is specifically manifested as non-sensory connection (one-click direct connection when users get on the car), unbounded desktop (mobile phone application ecology integration into the smart cockpit), small window display (cross-screen circulation of mobile application services), cross-terminal visible and speaking (intelligent voice double-end interaction), application relay, hardware sharing between two ends, mobile phone assisted OTA and many other innovative functions.
Taking Flyme Auto's "small window mode" as an example, it provides three modes of split-screen, multi-tasking, and unbounded desktop (using mobile phone applications) for vehicle-machine scenarios, and can "actively avoid" the vehicle-machine small window according to the task priority of the scenario, which is more efficient, intuitive, flexible and easy to use than the "multi-task split-screen" of traditional vehicle machines.
Equally important, based on Flyme Auto, the smart cockpit can smoothly use the rich mobile application ecology of tens of millions of levels, and the intelligent cockpit system and the mobile phone system rhythm more closely match the version upgrade "long-term and new". This is also crucial for the traditional automotive industry. It must be known that even the global automobile giant Volkswagen has encountered a "software bottleneck" in the process of automotive intelligence, not only the former CEO is sadly dismissed, but also once created tens of thousands of ID.3 due to software problems had to plug in and upgrade the industry "famous scene".
After more than ten or even thirty years of fierce market battles, each surviving "winner is king" company must have its own significant advantages. As a smart device that users carry with them every day and use it most frequently, whether it is interface interaction, system development, software ecology and other fields, its understanding of "intelligent experience" is not comparable to today's traditional automobile companies. From this perspective, in fact, Shen Ziyu's bold judgment that "cars without the empowerment of mobile phone manufacturers will gradually fall behind".
Third, more efficient and accurate customized development.
The vehicle design and iteration of the automotive industry is generally based on a cycle of about five years, and the iteration of the operating system is basically "every year", which makes it difficult for the automotive hardware architecture to keep up with the speed of system software iteration, and system software companies are also difficult to invest a large number of long-term R&D resources for a car, which is also one of the important reasons why many intelligent cars "new car project software is a dragon, and the product landing experience is a worm".
The landing of Flyme Auto can be called efficient, its first Lynk & Co 08, not only has a new generation of electronic and electrical architecture, the industry's first unbounded AR-HUD and "technology floating island" intelligent cockpit, but also for the first time equipped with the intelligent cockpit product jointly developed by ECARCOM and Xinqing Technology - Antora 1000pro computing platform, integrating two self-developed 7nm "Dragon Eagle No. 1" chip NPU computing power of 16TOPS and GPU computing power of up to 1800G (FLOPS), which can support up to 8 screen linkages, and adopts an independent hardware security island design, which also provides sufficient computing power for Flyme Auto to deeply interact with intelligent cars, form a more powerful "heterogeneous computing" combination with Meizu 20 series, and provide sufficient computing power for OTA with diversified intelligent driving functions in the future.
In June, Polestar Motors and Xingji Meizu Group entered into a strategic partnership to provide a seamlessly connected intelligent operating system for Polestar's products for the Chinese market, including in-vehicle applications, streaming services, and smart car software, based on the Flyme Auto technology platform. This means that Flyme Auto has quickly won the recognition of two automotive brands, which not only fully reflects Flyme Auto's "open future", but also allows the industry to see the "debut is the peak" Flyme Auto again, bringing "multi-terminal, full-scenario, immersive integrated experience" huge innovation value and industry benchmarking influence.
"Next Watch" review
Not when you were brilliant, nor did it leave you at a low point.
Flyme and users are like an old friend, not only allowing users to feel the intimate and touched of every innovative detail, but also allowing Meizu to still have the acquaintance of Meizu friends at the trough.
So Meizu has no fans, their name is "Meizu".
In the past 11 years, Flyme has also used practical actions and bold exploration to explain to the industry the value of user and industry innovation brought by the continuous pursuit of "user ultimate experience".
Starting with Flyme 10 and Flyme Auto, Flyme has once again entered a new breakthrough cycle. For Meiyou and users, Flyme is upgrading from a "system that understands you better" to a "multi-terminal full-scenario immersive intelligent integrated experience", which is also the most intuitive pain point of many travel users in the intelligent transformation cycle of automobiles. From the perspective of the industry, Flyme Auto provides an "excellent sample" for intelligent cockpit interaction, as well as the creation of in-vehicle systems, services and ecosystems. It can be said that it is difficult for the industry to find another technology company that truly has both a deep and successful mobile phone system and user accumulation, and has the ability to jointly develop and complete the "onboarding" of mass production models.
This is also an important foundation for Shen Ziyu to propose to create "the best on-board human-computer interaction experience" and "the best automotive intelligent cockpit" based on Flyme Auto.
Of course, this is only the "first step" for Flyme Auto.
With the "heterogeneous computing" upgrade and the integration of automotive sensors in Flyme Auto and Lynk & Co 08 and other models, Flyme Auto will also become the user's "travel intelligent service brain" and "intelligent driving brain", so that mobile phones can be truly integrated into the travel scene, so that travel is no longer isolated from the user's full-scenario intelligent unified experience, and "the more you use it, the smarter it is, and the upgrade has no upper limit".
Another noteworthy thing is that Flyme's "cross-screen interconnection" goes far beyond mobile phones and smart cockpits. Combined with the investment in XR technology, chip research and development and other fields before the Xingji era, as well as Meizu's layout in smart home, wearable smart terminals, trendy life and other fields, Flyme is becoming a complete "borderless system" covering mobile phone + smart cockpit + XR + AIoT smart home capabilities, which is also crucial in the face of the new technology change cycle of the Internet of Everything, which is also the key layout evolution direction including Huawei and other technology giants.
This is actually the best gift from Flyme for the next new decade.