Zhou Yunfa, at the age of 68, lost badly!

The competition in the film circle of the Dragon Boat Festival is quite fierce, Chen Sicheng supervised, Zhu Yilong, Ni Ni starring "Disappearing Her" box office is a huge hit, professionals estimate that the total box office can reach 2 billion.

The movie "I Love You" starring Liang Jiahui, Hui Yinghong and Ye Tong ranked second, with a box office of more than 100 million, as a warm literary film, this result is already very good.

Wang Baoqiang's "In the Octagon Cage" has not yet been released nationwide, but the point screening has also received 66 million box office.

The worst is "Don't Call Me "God of Gamblers" starring Chow Yun-fat and Yuen Yongyi, with a box office of only 36 million. The reason why it is the worst is that the publicity is not proportional to the box office.

The original title of "Don't Call Me "God of Gamblers" was "The Glory Years", and the change was because the director admitted that he wanted to rub the popularity of the God of Gambler, for the box office.

But he was mistaken, those classic IPs of Hong Kong films are already synonymous with bad films in the hearts of today's audiences. Just watching these people in "Don't Call Me "God of Gamblers", there is a smell of selling feelings.

The story is that the male protagonist of bad gambling (played by Chow Yun-fat) is entrusted by his former lover (played by Yuen Yongyi) to take care of his son on his behalf.

In the process of caregiving, the male protagonist found that the child had autism, and the child was his own biological son. When his former lover died of illness, the male protagonist decided to change his evil and concentrate on taking care of his son.

A very old-fashioned movie trend, the film was filmed as early as 2019 and was released after 4 years. The supporting role in the film, Liao Qizhi, passed away in 2021.

In fact, the story is old-fashioned is not a shortcoming, family affection is also one of the eternal themes of the movie, as long as the story is told enough to move people's hearts, the audience will buy it.

It's a pity that "Don't Call Me "God of Gamblers" failed to do it, almost the conventional flaws of Hong Kong films, it stepped on the thunder. The Hong Kong set of the 90s was full of cheap, rough, stage plays.

The dog blood terrier in the play is also very outdated, and the audience does not feel wonderful when they listen to it, but only feel embarrassed.

If this is just a Hong Kong film that has been dusted for a few years and released silently, in the context of the decline of Hong Kong films, it is actually not worth saying.

But Zhou Yunfa had high hopes for the release of this movie, and riveted it vigorously.

Zhou Yunfa, who has not been to the mainland for a long time, rarely appeared at the Shanghai International Film Festival and brushed his sense of existence with his wife.

Yuen Yongyi also said during the promotion that her idol is Chow Yun-fat, and she is very happy to play a husband and wife with her idol, and even her real husband Zhang Zhilin has been left behind. The interaction between the two of them amused the audience.

In addition, Chow Yun-fat also held a parent-child run activity, which is a special publicity activity set up to match the theme of the movie. Huo Siyan brought her son Humph to the scene to support.

When Zhou Yunfa was running on the streets of Shanghai, he was also surrounded by a group of Internet celebrities, and everyone held Zhou Yunfa with their mobile phones and broadcast live pictures of him running. There was also a small storm in this matter, and Internet celebrities were also accused of disrespecting people.

The Dragon Boat Festival running roadshow, Zhou Yunfa also cooked zongzi and bread slices on the spot, which can be described as a variety of tricks.

When I went to Macao Roadshow to promote it, I also invited He Chaoqiong to be present to support.

Unfortunately, Zhou Yunfa did everything he could, and he could not change the fate of the movie box office completely hit the street.

Chow Yun-fat's last movie was "Matchless" starring him and Kwok Fucheng, which finally received 12.74 box office. Perhaps it was the success of "Matchless" that gave Zhou Yunfa the illusion: I am a box office elixir!

In fact, the success of "Matchless" is due to the exquisite story, and it is also a police and bandit theme that Hong Kong films are good at and the audience prefers. Change to Andy Lau and Kwok Fucheng to play, the box office may be better.

From 1976 to 1986, Chow Yun-fat made more than twenty films, but each one was miserable at the box office, and he was called "box office poison" at the time.

Until 1986's "The True Color of Heroes", the box office reached 34.65 million Hong Kong dollars, which was the box office champion of that year. (37 years later, the box office of "Don't Call Me "God of Gamblers" and "The True Color of Heroes" is almost the same)

But the male protagonists of "The True Color of Heroes" also have Dillon and Leslie Cheung, and it is difficult to say that the box office is the credit of Chow Yun-fat alone.

At the end of the eighties, Zhou Yunfa made many more movies, and the box office fluctuated between more than 10 million and more than 20 million, which was a big improvement compared with hundreds of thousands in the early years.

The nineties is Zhou Yunfa's "box office golden period", and the results of "Across the Sea" and "God of Gamblers" are good.

But Chow Yun-fat's "good" is only compared with himself, compared with Jackie Chan, Stephen Chow, Andy Lau and other "box office elixirs" in the same period, Chow Yun-fat's box office appeal is much worse.

In fact, now the audience can also feel that the new movie of Stephen Chow or Andy Lau is released, and the public's expectations are still very high.

Of course, in the past ten years, Chow Yun-fat has also made several movies with good box office and reputation in the mainland, such as "Let the Bullets Fly" and "Macao Vice".

But to say that Chow Yun-fat's personal attraction to the audience is too limited.

Chow Yun-fat is 68 years old this year, "Don't Call Me "God of Gamblers" is his last inventory, and he doesn't seem to plan to make another movie. However, the wealth accumulated from the film for forty years has long been enough for Zhou Yunfa to have no worries about food and clothing.

Chow Yun-fat once said: He does not have much desire for wealth, as long as he and his family have food and drink, and can support their parents, it is enough.

His frequent appearances at food stalls and his cheap slippers and undershirt seem to confirm this.

Chow Yun-fat set up a foundation and said that he would donate all his inheritance after his death.

In an interview, the sister-in-law said: The reason why I don't leave it to my family is because I already take care of my family.

However, Hong Kong reporters said: celebrities set up foundations, there is suspicion of tax avoidance, because Hong Kong's inheritance tax is among the best in the world, and many wealthy people will set up so-called charitable foundations, which are actually to avoid taxes.

Another thing that makes people wonder is that since Chow Yun-fat and his wife are so loving, why don't they do good in time? They can also do public welfare while they are alive!

Strangely, decades after his debut, Chow Yun-fat has few donation records, at most serving as a publicity ambassador for some public welfare activities.

If Gu Tianle made a bad movie, everyone would say: he is making bad movies to do charity. Now that Zhou Yunfa is making bad films again, he really can't think of any excuse to make up for him.