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Poster news reporter Cong Ping reported from Jining
Confucius was resurrected, traveled around the world, wandered among dreamy AI, and the dream of traditional Confucianism and modern science and technology were dreamily linked. On June 24, the World Internet Conference digital civilization Nishan dialogue warm-up promotional film "The past has not gone, the future has come" was released. The film is coordinated and planned by the Internet Information Office of Shandong Province and produced by Shandong Jindong Digital Creative Co., Ltd. How do cultures collide with technology? The poster news reporter invited Zhang Lei, the director of the warm-up promotional video, to interpret it.
Every frame is culture
When Confucian culture meets technology, how can the spark of traditional culture shine in modern technology?
The production team worked the word "culture", and traditional cultural elements were everywhere.
"Learn what you learn, don't you say it? Have friends from afar, not happy? Accompanied by the childish voice, the State of Etiquette welcomed the guests from all over the world attending the Nishan Dialogue on Digital Civilization at the World Internet Conference in a classic way, welcoming everyone to China and Qufu Nishan, which is the birthplace of Confucian culture.
The lights on the Nishan Holy Land are dazzling, the image of Confucius under the apricot tree is dazzling, and the atmosphere of Confucian culture is full of faces.
At this time, three playful sacred deer jumped on the screen, and the "deer" was taken from the "Youyou deer song, the apple of the wild food" in the Book of Poetry. I have guests, drummers. "This is an opportunity to once again express the warmth of welcoming guests.
The classical recitation continues, changing from a child's voice to an elder's voice. A dialogue between traditional culture and technological culture begins with Confucius's lectures and travels around the world.
The grass on the ground emits a little halo and goes towards the sky, symbolizing the thought of Confucius and spreading out as a little starlight. The frames are beautiful and flexible, the traditional charm is magnificent, and the culture is beautiful and confident.
The screen is full of technology
When the audience was still immersed in the familiar Confucius lectures, the painting style suddenly changed, Confucius's carriages were replaced one by one by steam trains, planes, and rockets, satellites and huge chips fell from the sky, the flow of information spread from Nishan to all around, and the Nishan Holy Land entered the grand and vast era of science fiction.
The warm-up promotional video takes the audience from the Age of Enlightenment, the Age of Steam, the Age of Electricity, to the current information age, and also feels the upcoming AI era, symbolizing that traditional culture leads the development of science and technology culture, from the past to the present, and then to the future, more and more new vitality.
Such ideas exploded.
"The first half of the warm-up promotional video is aesthetic, and here it turns into an imposing scientific and technological style, and traditional culture travels through time and space, and has been renewed for a long time." Zhang Lei said.
Finally, smiling faces and fireworks bloomed in Nishan, heralding the first visit of the World Internet Conference to Nishan.
The entire promotional video also uses a lot of digital means, and the overall use of virtual and real expression. "All the real scenes were shot in the Nishan Holy Realm, and through 3D modeling, virtual scenes, rendering and other means, realistic images and virtual elements were seamlessly realized." Zhang Lei said.
The collision of culture and technology
There is no doubt that this was a successful "collision".
According to Zhang Lei, the film begins under the world's largest and tallest statue of Confucius in the Nishan Holy Realm, and unfolds from there. The film also focuses on Confucian wisdom such as benevolence, righteousness, etiquette, wisdom, and openness and inclusiveness, allowing everyone to further appreciate the charm of Confucianism.
Confucianism has a huge historical place in traditional Chinese culture, not only in the past, but also in the future. Under the guidance of excellent traditional culture, human beings are developing, and science and technology are progressing, including the Internet, AI, and artificial intelligence. In this context, from June 25 to 27, the Nishan Dialogue on Digital Civilization at the World Internet Conference will be held in Qufu, Jining, Shandong, and Nishan will embrace the digital wave with a quaint posture and stage a collision and exchange between traditional civilization and digital civilization.
At the end of the warm-up promo, there is also a sublimation, in a warm and noisy atmosphere, the screen appears "the past has not gone, the future has come". "We hope to bring you some thoughts, culture gives deep nourishment to science and technology, science and technology give new ways of expression to culture, science and technology are changing with each passing day, and traditional culture is radiating new vitality." But no matter how the times change, excellent and classic traditional culture will never go out of style, this is a fertile soil, but also a solid foundation. With firm cultural self-confidence, from the past to the present, from the present to the future. Zhang Lei said.
Source: Poster News