"Ode to Joy 5" starts broadcasting tonight, and the noon sun faces a "big test"

Another noon sun drama appears.

"Ode to Joy 5" came so fast.

But this time, the situation of the national drama ace is somewhat embarrassing.

The saying of hitting the street is not broadcast first. "Ode to Joy 4" really hit the street?

It doesn't. The sequel to the noon sun's longest-lived urban drama, broadcast on CCTV's eight sets of prime time, according to the China audiovisual big data of the General Administration, the average rating reached 0.804%. Sub-prime time, get a result close to breaking one, how can this be considered low?

However, the audience's most intuitive feeling is that the popularity of this series can no longer be compared with the first 2 films led by Liu Tao, Jiang Xin, Yang Zi and Wang Ziwen.

"Ode to Joy 5" continues to be directed by Jian Chuanjie, and Anai is still the screenwriter.

The main creative lineup also continues the new five beauty of Jiang Shuying, Yang Caiyu, Zhang Jianing, Zhang Huiwen, Li Haofei, plus Dou Xiao, Wang Anyu, Jing Chao and other male roles.

Can it rewrite audience expectations?

The top pot should also say that compared with the suspenseful "Ode to Joy 5", the greater suspense is actually the noon sun itself.

"Ode to Joy 5" seems to be a big test of the face of this national drama.

Not to mention that in recent years, "Meet the Season" and "County Party Committee Compound" are somewhat tepid.

Even more worrying:

Once "produced at noon, must be a boutique", is it forward or backward?

Can Kong Sheng, the first director of the Chinese drama, lead Noon back to the peak?

Even.

I'm not worried about ruining their own classics at noon, I'm worried that they won't dare to "ruin" it.

1, the "chicken ribs" of "Ode to Joy 5"

The problem with "Ode to Joy 5" is that the first two parts of the series reboot, for the audience, some are tasteless, and it is a pity to abandon them.

But as the final chapter of the entire series, the fifth plot is not without highlights.

According to the trailer, the new five beauty on the 22nd floor of the Ode to Joy Community will solve all the suspense left by the first two parts.

The biggest suspense of "Ode to Joy 4" is, of course, He Yihong, who does not do not die, and the four sisters directly fell out because of emotional problems, but her parents asked Ode to Joy Simei for help again, and the story of the fourth part ended here.

The story of the new season also begins here.

In the process of getting along with Qi Mu, He Yihong finally recognized Qi Mu's nature, but she has become a mother, and how she will eventually break up with Qi Mu with her four sisters and return to the Ode to Joy community is also the biggest suspense of this season.

Ye Hao Hao encountered a wealthy love crisis.

David's parents were troubled by the debt problem and pinned their hopes on David and the Ye family marriage. But of course this caused Ye's great disgust.

Where this little couple goes from here is also the biggest love suspense of the season.

Fang Zhiheng seems to have succeeded in revenge, but her mother died, and her father dumped the pot and brought her back a sister. Fang Zhiheng had to be forced to "take the baby" and became his sister's guardian.

After Zhu Zhe completely tears apart the hypocritical behavior of his younger brothers and sisters' "gnawing sister", he will encounter more intensified "blood sucking", but with Zhu Zhe's cleverness, there is nothing to do,

This season she will also have a new breakthrough in her career, but this time her opponent will be her direct boss.

It can be expected that compared to the third season, which is relatively the most boring story, the fourth season, which is gradually warming up, should look better as the fifth season of the story closing season.

Looking back at the plot of the new trilogy, it is actually not so bad, if the story of the three parts could be kneaded into one, it is likely that it would not encounter the word-of-mouth overturn of the third part, but the question now is, even if the word of mouth of "Ode to Joy 5" returns, can the noon sun still recover the lost reputation?

2. The rise of the noon sun

The prequel to the story of the noon sun, which is actually "Shadow of the Mountain", actually for a long time, viewers confused the two.

In fact, the core team of the noon sun is indeed from the mountain shadow.

The 3 period dramas produced by Shan Ying in those years, in addition to Hou Yong's "Da Ranfang", Li Youbin's "Crossing the Guandong", and Guo Tao and Mei Ting's "Parental Love", were all jointly completed by the two core creators of Noon Sunshine Future——

Produced by Hou Hongliang, directed by Kong Sheng.

It is also in these period dramas filmed during the mountain shadow that some actors who play supporting roles will eventually carry the banner in the noon sun in the future.

For example, Jin Dong in "Crossing the Guandong", Wang Kai in "Zhiqing", and Liu Yijun in "Parental Love".

It can be said that from the very beginning, the noon sun has buried a deep period drama gene, especially "Parental Love", which has become the most enduring work in period dramas.

In 2011, the noon sun was officially established, originally just a studio composed of Kong Sheng, Li Xue and Sun Molong, but with the addition of Hou Hongliangxian, the studio became a real film and television company, and the era of noon sun began.

In the midday sun, the feelings of home and country gushing out of realistic themes are the essence.

But the problem is that if there are feelings, there must be people who can realize them.

And the noon generation of directors, Kong Sheng and Li Xue, can be said to have created the initial situation of the noon sun.

The first is "The Pretender" in 2015, the series was originally intended to be sold to CCTV, but was won by Hunan Satellite TV, and finally "The Pretender" also became the first spy war drama with a daily broadcast volume of more than 100 million.

The "Langya List", which started in the middle of the broadcast of "The Pretender", did not form an influence in the early stage of broadcasting, but due to the continuous discussion heat of social media and the complete outbreak after the "Eleventh Short Holiday", the ratings began to skyrocket after the National Day.

After two big dramas, the midday sun polishes the signboard.

The audience quickly discovered that the noon sun drama is different from other domestic dramas.

Whether it is "Langya List", "Pretender", or the next "Mountains and Seas" and "Great Rivers", not only has production and acting skills far beyond the average level of Chinese dramas, but also has a strong sense of home and country.

Even if it is a house fighting field text such as "Do You Know If It Should Be Green Fat Red Thin", the noon sun tries to tap the love, friendship, and family and country feelings in the original work.

"Do You Know" exploded.

"Big River", which was broadcast almost at the same time, set a record of double channel ratings breaking 1, online daily broadcast volume exceeding 100 million, and Douban 8.8 points.

It was also at this stage that the second generation of directors Jian Chuanjie and Zhang Kaiju began to direct their works independently.

The two teamed up to create "Ode to Joy 2".

The first film directed by Kong Sheng put in realistic condiments that can poke the audience's pain points in the noisy quarrels and big opening and closing emotions of domestic urban dramas.

"Ode to Joy 2" continues this method, using issues such as the original family and women's workplace to repeatedly arouse public discussions, although the narrative pace of the series has become slow and there are too many advertising placements, it is still a great success, creating more than 10 billion views.

During this period, there was also a neglected noon sun masterpiece, that is, Kong Sheng's "Ghost Blowing Lantern Exquisite Ancient City", although it was not able to star as planned due to the theme, so the impact was limited, but in retrospect, it is still the most eye-catching gold touching work.

And what made the noon sun's reputation reach its peak was "Mountains and Seas", also directed by Kong Sheng.

The drama "soil" had to be removed, and the whole drama was produced in Ningxia, as if this whip was drawn, and you could really feel the dust floating across the screen.

There are many big-name actors, but all of them have been transformed into appearances that the audience has never seen. It's like it's just been cut out of the soil.

Huang Xuan hung two rough black and red faces, and the village mouth smiled like a fool. In the morning light, he saw a familiar figure in the distance walking towards here.

It is a splash that has not been seen for many years, dragging the family with mouths.

The splash smiled brightly under the slanting sun. Defu also smiled, with tears in his eyes.

The series undoubtedly touched all audiences, and the noon sun at this time is synonymous with the fine works of Chinese dramas. Drama bones, powerful newcomers, powerful people who have been silent for many years, people have waded into this river one after another, and have taken advantage of this to blossom and bear fruit.

But no one could have imagined that the word-of-mouth crisis of the noon sun would gradually approach after the spring of 2021.

3. The iterative problem of the face of the Chinese drama

At the beginning of 2022, the midday sun is still in full swing.

A "beginning" integrates human nature, soft science fiction, social criticism, and has complete elements.

Whetted the audience's appetite. "Infinite Flow" became popular in a national drama for the first time.

The success of this drama seems to prove that the noon sun that is separated from Kong Sheng and Li Xue has not been left behind in the traffic era.

But in fact, the first director of the play is still the most low-key among the noon generation of directors, Sun Molong.

And the continuous bland performance of the next "Meet the Season", "Welcome", "Ode to Joy 3" and "Children of the Qiao Family" made the backlash come quickly.

The more serious problem is that the noon sun drama during this period is no longer guaranteed to stand in the national drama word-of-mouth pyramid.

Hope was once pinned on the "County Party Committee Compound". Hu Ge followed "The Pretender" for seven years, and finally cooperated with Noonday again, Wu Yue and other acting schools came one after another, and Kong Sheng personally directed.

The audience's experience threshold continues to rise, but "County Party Committee Compound" does not boil as expected.

The problem with "The County Committee Compound" is that it is very real, but it seems to be insufficient. There are highlights, but the dramatic contradictions and conflicts are limited.

The end result was that the ratings were acceptable, but the reviews were polarizing.

The audience looks back at the time when the period drama "The World" was a hit, the criminal investigation anti-black drama "Crazy" rose, and the new director Xin Shuang filmed "The Long Season", whether it was a word-of-mouth hit or a ratings hit in the past two years, it seems that there is no name of the noon sun.

Strictly speaking, the core advantage of the noon sun is gradually encountering the challenges of the times: the audience's noonday signature home and country feelings are no longer as cold as they were at the beginning.

And with Kong Sheng, who created the brilliance of noon, is 63 years old, the former screenwriter signature player Anai, Hai Yan's "Langya List" and "Great Rivers" such excellent works have been filmed almost the same, the real question of the noon sun is: who will take over?

4, Kong Sheng's two big dramas are the best hope for the revival of the noon sun

"Ode to Joy 5" has the ability to complete the word-of-mouth recovery of the new trilogy, at least it cannot be worse than the "Ode to Joy 3" at the bottom of the series, but it is necessary to find the reputation of the noon sun.

The key is still one person: Kong Sheng.

Noon Sunshine has officially announced the highlights of the next few years: "Big River 3", "Hard Making", "Mortal Song", "Langya List 3", "Getaway", "Yulin Bell".

Among them, the most likely to achieve a word-of-mouth ratings explosion, I think it is still the two big dramas directed by Kong Sheng, "Big River 3" and "Langya List 3".

Let's start with "Big River 3".

Not long ago, Wang Kai revealed the filming of "Great Rivers 3" at the event, saying that Song Yunhui will have a very happy ending, which is also in line with the ending of the original work.

At the end of the second season, the marriage of Song Yunhui and Kitten came to an end, and because of the joint venture to build a factory, he became the "abandoned son" of Donghai Factory, and next, it was a turning point in the fate of the characters.

And Lei Dongbao, who was released from prison, will also revive the Lei family, and his relationship with the restaurant owner Wei Chunhong will also make great progress.

Obviously, the plot of the second and third parts, which are relatively depressing, will be more open and close, and more painful, and the fate of all characters will be written in the great rivers of the times.

This noon current most stable series, the quality of the need to worry, and the certainty is Kong Sheng, who directed the first part of the series and returned to the final chapter of the series.

There is no doubt that this will be another true period drama masterpiece in recent years, especially in this year's period dramas have not met the audience's expectations, once the series is launched, it is likely to restore the morale of noon.

And the next costume drama is likely to become a bombshell next year at noon-

"Langya List 3".

There is also Hai Yan writing, Kong Sheng is the commander.

The final game in this series has endless potential.

First of all, Quan Mo and martial arts costume dramas have always been the most popular genres of Chinese dramas, but this genre has not been launched for a long time.

"Langya List 3" will undoubtedly fill this gap.

Second, the IP value of "Langya List" is still very large, especially the second part of the mediocre popularity, which seems to have failed, but in fact, with the baptism of time, this masterpiece is more and more dazzling.

Finally, and most crucially, the work that Kong Sheng personally closed is likely to represent the highest level of the noon costume genre in recent years.

And a really high-quality drama has an audience at all times.

Next, let's look at the third starring Zhang Xincheng and Zhang Wanyi of the series on the Internet, whether it is weighty enough to support the acting skills of the third part.

In the final analysis, noon is actually a big test of the times.

As Noon Gold Medal screenwriter Yuan Keping said, that profound era is gone.

In the face of the era of national drama traffic, how to face the fragmentation of Chinese drama at noon sun, while adhering to the idealism and home-country feelings of the past, is the key to whether the next government affairs can "turn defeat into victory".

Conversely, is the set that once made the noon sun really outdated?

On the contrary, I think that the real problem of the noon sun in the past two years is that these housekeeping skills are not used enough.

"Ode to Joy" series, the heroine has hundreds of thousands of clothes per dress, and the entry and exit are all high-end residences, is this the realistic urban drama that the audience wants to watch the most?

And why is the noon sun drama moving?

Precisely because it's earthy enough to be sincere.

Whether it is "Mountains and Seas", the meticulous restoration of the era and rural environment.

Or the shaping of each character in "Great Rivers" and let them land.

Or in the "Langya List", let the feelings of home and country shine.

That's the most moving thing about the noon drama.

At noon at the moment, we need such a "Langya List" and "Great Rivers".

Picking up a long-lost "soil" can also allow the audience to regain the incomparable trust in the noon drama: the noon production must be a boutique.