Nobody cares? "Ode to Joy 4" has been on the air for a week

Following "Crazy" and "Who Is He", the small screen in 2023 continues to be lively, with "Long Moon Ember Ming" riding in the dust, suspense has the Misty Theater successor "Thirteen Years of Dust", and the emotion has the "sister dog" drama "Love Only".

No matter what kind of popular theme, the audience can almost find new online dramas to chase, but in the corner where not too many people pay attention, the once national explosive IP, the fourth season of the noon sun work "Ode to Joy" series, has been on the air for a week.

Even the news of the launch of the work did not trigger a wide range of discussions, and the results can be imagined.

The data of this drama is not satisfactory, not only failed to compete with the popular "Long Moon" and "Dusty", but also failed to catch up with the completed works such as "The Road of Life" and "Love Only".

Judging from the results, "Ode to Joy 4" is no different from the "small transparent" work.

Why did a once well-known national explosive drama and a classic IP that once triggered heated discussions on the whole network fall to the altar in just 6 years? I believe that this is the doubt of many viewers, and it is also a question that the Noon Sun team needs to think about.

If the person is replaced without changing the play, the IP redevelopment fails

Filming series in the film and television industry has become the norm, but the development model such as "Ode to Joy" is still rare, and the plots of the first and second seasons of this show and the third, fourth and fifth seasons are completely independent.

The first and second seasons will take Andy, Fan Shengmei and other characters as the core to create Wumei's urban love, life and career stories, and the third, fourth and fifth seasons will take Ye Hao Hao and Fang Zhiheng and other new Wumei as the core, which is a brand new story.

Simply put, the same "Ode to Joy" is no longer the version of "Ode to Joy" that the audience first came into contact with.

This caused the audience who pursued the original cast to lose interest in continuing to chase the drama, and many viewers who came to the feelings of the first two seasons also lost their emotional bonus when they saw the new story, and there was more doubt about changing roles and not changing names.

Moreover, audiences who are impressed by the original Wumei will more or less scrutinize and contrast when facing the new Wumei, and when the third season starts, the first wave of persuasion topic is the "embarrassment" of all the new Wumei like Andy.

New stories, using old names, have pros and cons.

The advantage is that it can inherit the natural popularity of the original IP, and from the casting and filming periods, the last three seasons of "Ode to Joy" have repeatedly appeared on hot topics, which has also delivered a lot of heat to the new five beautiful actors in advance.

The disadvantage is that the more dividends from the previous work, the stricter the audience judgment will be, and once the casting and plot cannot quickly surprise the audience, surpassing the influence of the previous work, the work will be faster than ordinary IP.

"Langya List Rising Forest" is a typical proof, this drama is actually of extremely high plot quality, not at all inferior to the previous work, but because the casting early stage failed to be recognized by the audience in time, the follow-up word-of-mouth counterattack also lost the opportunity to explode.

But the data of "Langya List Wind Rising and Changlin" did not counterattack, but the reputation was really turned over, relying on quality to give themselves a long-tail effect, accumulating a large number of viewers, and now Noon Sunshine plans to shoot the third season, which can still be done.

"Ode to Joy 3", whose overall reputation did not even pass the line, is difficult to share the fate with "The Wind Rises and Grows Forest", and after the word-of-mouth overturn in the third season, it has not been able to counterattack, and the audience base that has declined has shrunk even more.

In this case, the fourth and fifth seasons filmed by the team in advance seem chicken, the popularity created by the original story has been used up by the third season, the second generation has a dumb start, and the market treatment of the sequel is difficult not to be embarrassed.

It is equivalent to the producer making a sequel to a pasty drama, how can it be successful?

Preaching is greater than practice, and it is difficult to create explosive dramas at explosive points

In fact, the quality of "Ode to Joy 4" has not declined compared to the third season, because it is in the same vein as the third season, not only the script is polished at the same time, but even the actors have filmed more than 100 episodes in one go.

The audience's requirements for the seasonal drama were launched in time, and the second-generation series of "Ode to Joy" can be satisfied, and it can be seen from the production rhythm that the drama party and platform originally had a lot of confidence in the redevelopment of this IP.

Unfortunately, the audience proved with practical actions that the confidence of the drama party and the platform was too inflated, and the second-generation plot did not reproduce the glory of the first generation, even if the story presented by the same behind-the-scenes team, the audience was not so willing to pay.

The reason is closely related to the over-reliance on routines in the plot of the second generation of "Ode to Joy".

Viewers who have watched the first two seasons can find that an important reason for the explosion of this IP is due to the discussion of social issues, especially the discussion of urban women's pain points, which resonates with the public.

The boom of discussion about the native family on the screen was driven by "Ode to Joy", and Fan Shengmei, who fell into a painful struggle due to the blood sucking of the native family, revealed the grievances that countless women once had that were difficult to tell.

Based on the story of Wumei, exploring the social pain points that most people can empathize with is the successful code of "Ode to Joy", which has been doubled in the plot of the second generation.

From the third season to the fourth season, the social hot issues radiated by the screenwriter covered many elements such as son preference, domestic violence, PUA, blood sucking of the original family, fraud, sexual harassment, workplace routines, yellow rumors, and the Virgin Mother.

It is not an exaggeration to say that the story of the new five beauty of "Ode to Joy" has almost wrapped up the topic that can be on the hot search of the social version, and every episode can see a new "explosive point", and every episode can see strange people at work.

Integrating social hotspots and contradictions into film and television stories was originally not a problem, but for the current audience, it has lost the attractiveness of the five beauties of a generation, on the one hand, it is easy to aesthetic fatigue after watching too much.

On the other hand, the discussion of these social contradictions in film and television works is often accustomed to scratching the itch of the boot, finding the itch of the audience, but never scratching in place, the problem has been talked about, and has not really peeled off to see.

Many dramas go on in the loop, and many viewers are almost numb.

Relatively speaking, the second generation of "Ode to Joy" can also make some audiences who are chasing the drama emotional, which is already rare, but if you look deeper, you will find that every pain point and solution of the second-generation story are very routine.

Almost all of them are inseparable from the "analysis" of the sisters' tirade ...

That's right, it's analysis, one moment is to help silly Bai Tian He Yihong analyze the workplace routines she encounters, one moment is to help Zhu Zhe analyze her native family, and the other is to help Yu Chuhui analyze how to change the bun mother.

The pain of the characters depends on didactic rendering, and the response of the characters also relies on didactic rendering, and the real implementation of the response is often floating in the air, which is also the key for the audience to spit on the second-generation plot like a group of Andy acting, and the role preaching is greater than practice.

To put it simply, the story does not have the atmosphere of plump flesh and blood, and is more of a didactic book piled up from the outline of the explosive point, a female group portrait story that is divorced from reality, and more like a palace fighting drama that only edits the abuse point and the cool point.

But objectively speaking, the second-generation plot also has a lot of remarkable, the same urban women's career, love, life propositions, the same social contradiction point mining, the screenwriter's discussion depth and character attitude are evolving.

For example, women face the problem of blood sucking in their native families.

The discussion of this proposition in the original plot is in the period of problem "reveal".

Fan Shengmei in the play is closer to the mentality of most vampire daughters in reality, and the overall performance is very contradictory, both painful and unfair and reluctant to give up family affection, very entangled, making people mourn their misfortune and hate it.

The attitude of the second-generation plot to the original family is obviously a period of awakening and resistance.

The eldest sister Zhu Zhe, who was sucked by his brother and sister, knows how to protect his own interests, let your family affection kidnap, I am not moving like a mountain, Yu Chuhui, who was sucked by his father's blood, completely got rid of the shackles of traditional filial piety, and will only resist strongly and never compromise weakly.

When the original family has received widespread attention from society, this "cool" version of the way of coping can give the victim a courage to resist, and the guiding changes quietly made by the work are what Seven Words likes very much.

It is precisely because I like this change that Seven Episodes pay more attention to the plot of the second generation of "Ode to Joy" than most netizens, but the more attention you pay to, the more it will be a pity that its advantages are difficult to hide the problems, and these problems are doomed to failure.

The downhill path of the works of the noon sun also begins with the loss of earthly atmosphere

From the analysis of plot problems, it can be seen that the second generation of Waterloo of "Ode to Joy" is still too suspended in the final analysis, and the work relies too much on the successful "explosive" routine of the previous work, which lacks the persuasiveness of fireworks life.

In this regard, the most intuitive treatment of several heroines' career lines, the audience who has chased the drama will find that the five sisters, in addition to Zhu Zhe, are almost the kings of mouth, and 80% of their excellence and hard work are presented by lines.

A real professional woman, the mode of life and work is more like the heroine of "Love Only" next door, tired and moving forward, from the tiredness of the character and the trivial daily audience can get her excellent and difficult.

In the second generation of "Ode to Joy", most of the five beautiful people took Andy's script, which seems to be very "powerful", but where is it specifically powerful? And there is no place to land, which makes the characters look familiar and so unfamiliar.

Coincidentally, the works of Noon Sunshine that have overturned their reputation in recent years are almost all the ones that have lost their ground.

For example, the exquisite but outdated didactic court drama "Qingping Le", and the "Meet the Season", which has a comparable reputation with the second generation of "Ode to Joy", the former becomes "Daddy", and the latter is a well-known masterpiece of dog blood suspension.

After the release of these works, "the noon sun must produce a fine product" became a thing of the past.

The success of the past noon sun was their heart and earth. Heart-to-heart, down-to-earth stories or soulful stories are Noon's forte, and they are still the chips that the team still contributes from time to time.

But the more the audience pursues, the more the team seems to ignore the cornerstone, always wanting to jump to fake big empty creations from time to time, which will not only consume their own credibility, but also make good IP and good topics come out with regrets, why bother?

Now the failure of the second-generation drama "Ode to Joy" hopes to make the producer wake up, the team needs to innovate and develop, but can not lose their original intention, we really look forward to the innovative "Beginning" and the grounded "Parental Love", and really hope not to usher in the embarrassment of the second generation drama of "Ode to Joy".