Midsummer June
It is the harvest season of Sanhua Li, the "Lingnan Summer Fruit King"
Plump and juicy fruits
The appearance is only unpretentious and green
But bite open
Tempting sauce red Refreshing sweetness
You will be instantly amazed
Just like Weng Yuan and Sanhua Li this month
"Red" is all over the Internet, and "sweet" is in the heart
In order to further polish the business card of "China's Sanhua Li Hometown"
Help the integration of agriculture, culture and tourism and high-quality development
In-depth promotion of the "100 million project"
June 2 - June 10
Weng Yuan held a number of highlights one after another
Sanhua Li Cultural Tourism Festival series activities
The theme is "The Rising Tide and the Rising River: Meeting with 'Lee'"
Combined with investment promotion, music festivals, intangible cultural heritage and other elements
Create a wonderful Sanhua Li Cultural Tourism Month
Little Sanhua Li with "strength"
Drive Weng Yuan to become famous and more "out of the circle"
It has set off a craze of "fruit picking"
As of June 14
With Wengyuan "Sanhua Li Cultural Tourism Festival"
There are 1180 pieces of information about it
Among them, 120 news and APP reports
80 tweets on WeChat public account
Video number, Douyin, Xiaohongshu, etc
860 related videos
Sina Weibo 120
The total spread of the whole network exceeded 10 million!
A series of events also sparked
Extensive attention from all walks of life
People's Daily, study to strengthen the country
China Central Radio and Television Station Guangdong Terminal, Guangdong Radio and Television Station
Xinhuanet, Zhongxinnet, Phoenix.com
Nanfang Daily, Guangzhou Daily
Shaoguan release and other media
Comprehensive feature coverage was conducted
In the debut of the series of events
The number of online photo album live viewers exceeded 300,000
This cultural and tourism feast began on day one
It has attracted the attention of everyone
Behind the bright report card
What kind of "ingenuity" is it?
Let's take a look at it together!
A "feeling" lee
Evoke the sweetness and nostalgia of childhood
Around the Wengyuan scenic spot, orchids and other representative elements
Weng Yuan launched the Sanhua Li series of hand-painted posters
It fully demonstrates the profound humanistic heritage of Weng Yuan
and a beautiful ecological environment
Sanhua Lee
It's a childhood taste
It's also a lot of homesickness
Combine keywords such as hometown, homesickness, and childhood
The "Sanhua Li in Memory" series of posters was also launched
In order to tell the story of a good Lee
Released "Sanhua Li's Past and Present Life"
"Unlock Sanhua Li Sweet Code" and other tweets
Let more people know the difference of authentic Sanhua Li
At the same time, a number of blockbuster posts were released
Creative videos with a more down-to-earth temperature
"Secretary of the Wengyuan County Party Committee speaks for Sanhua Li"
"It turns out that this is Weng Yuan in their eyes..."
"There is a childhood taste called Sanhua Li"
It has attracted a lot of attention and retweets
Multi-form, multi-highlight planning concept
All-round and wide-coverage publicity and communication
Created a li with feelings
Evoke the common memory of countless people about Sanhua Li
A "net celebrity" Li
Detonated the whole network to seek "strong brother the same style" craze
"My hometown Shaoguan Wengyuan has a kind of 'Sanhua Li',
Crunchy sweet and crunchy, the meat is sauce red,
The kind I love to eat. ”
Teacher Zhang Songwen's Weibo reminiscing about the taste of childhood
It has attracted the attention of the people in his hometown
At the time of Sanhua Li's maturity
Weng Yuan actively contacted Teacher Zhang Songwen through various channels
And write the next letter
Send thoughts of hometown, invitations to hometown, and hopes of hometown
"If you dream of Shao, you know that Shao also dreams of you"
Netizens who saw this family letter said one after another
Weng Yuan "has temperature", "feelings" and "heart"
After the letter receives a reply
Weng Yuan also picked fresh Sanhua plums at the first time
And carefully packed, boxed, and sent
Teacher Zhang Songwen also received this special gift
And enthusiastically shared with the crew
Savor the unique flavors of your hometown
The crew also posted photos online
This cordial "crossover" interaction
Instantly sparked a heated discussion on the Internet
The Weibo topic #Shaoguan sent Sanhua Li to teacher Zhang Songwen #
In a short period of time, it received 655,000 views
Many netizens have expressed their request for links
I want to taste the authentic Sanhua Li of "Brother Qiang"
This successful "out of the loop"
Let Sanhua Li change
has become the "Internet celebrity Li" of the whole network
It also let more people know about Weng Yuan
This low-key yet humane city
Related articles were also released on the "Shaoguan Release" public account
and top as a featured article
A "raging" lee
Light up the "night economy" and ignite the fireworks of the world
Youth and music
It is the constant theme of summer
June 10
Take advantage of the big harvest of Sanhua Li
In order to further drive popularity and light up the "night economy"
Weng Yuan is carefully presented for the general public and tourists
A fireworks feast that shook the city
Let Weng Yuan and Sanhua Li "go crazy" together
Fireworks display and concert scene
The crowd of people cheered continuously
All the people of Wengyuan with enthusiasm
Detonated this summer night of carnival
Weng Yuan Travel Channels will be broadcast live simultaneously
Nearly 100,000 online views
The number of likes exceeded 620,000
The event also featured a live photo album
The number of visitors exceeded 210,000
The whole network spread more than one million
Fireworks, lights, and music light up Weng Yuan's night
It also ignited Weng Yuan's topic on major online platforms
Xiaohongshu, WeChat Channels, Douyin, Kuaishou...
You can see the check-in posts posted by netizens everywhere
A "not simple" lee
Good performances continue to appear on stage
The activities are non-stop and exciting
To further boost popularity
Weng Yuan also carried out
"Fruit King Selection" and "Intangible Cultural Heritage Performance"
and other forms of special activities
Let the general public and tourists friends
Feel it up close
The charm of Wengyuan intangible cultural heritage culture and abundant products
These are more thoughtful activities
It has also been praised and supported by the people of Wengyuan
During the series of events
Wengyuan's dining, accommodation and scenic spots are unprecedentedly hot
There is a situation of "one room is difficult to book"
Traffic on self-driving roads has surged
The popularity is comparable to the Golden Week of Tourism
Little Sanhua Li
It is not only full of the hometown feelings of the Weng Yuan people
It also contains a lot of "energy"
Weng Yuan will continue to persevere in the future
Plastic travel with culture, and highlight culture with travel
Further promote the innovation and integration of "agricultural cultural tourism"
With heart, with affection, with wisdom
Create more beautiful business cards that are deeply rooted in people's hearts
Further gather popularity, promote the economy and increase vitality
Help Wengyuan on the road of high-quality development
"All the way"
Source: Weng Yuan Tourism