On tech! Amazon uses AI to combat fake positive reviews
According to foreign media reports, the US e-commerce giant Amazon recently announced that the company is using artificial intelligence (AI) to identify and combat fake reviews and maintain the platform environment.
As the most popular cutting-edge technology at the moment, the AI field has attracted countless companies to join, and Amazon is no exception. The company has invested heavily in machine learning (ML) models that can analyze thousands of data points to help it detect fraud.
According to a previous Amazon report, the model analyzed web data from 2022 and found and identified more than 23,000 groups on social media, with more than 46 million members and followers, facilitating fake reviews.
In order to protect consumers' right to real and fair shopping, Amazon also announced that it will invest more money in the development of tools to combat virtual reviews.
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