At the beginning of each month, major car companies, especially the new forces of car manufacturing, will always be very active in the first time to announce their own sales, this is not just into June, the mainstream new forces have announced their own sales, overall, the mainland new energy vehicle industry is stable and good, and the ranking pattern compared with the previous two years has also undergone tremendous changes, let's take a look at the sales of the new forces in May to see the sales of the new forces in May.
First place: Ai'an
May sales: 45,003 units
In May 2023, AION delivered a total of 45,003 vehicles, a year-on-year increase of 114% and a month-on-month increase of 10%. In fact, since entering 2023, Aion has been having a relatively good sales performance, and the current brand is still showing a steady upward trend.
Of course, specific to the model, Aion's current cancellation models are still AION Y and AION S, two lower-priced models, as for AION V and AION LX, the sales of these two brands are even less than a fraction of the first two, which also exposes the problem that the Aion brand is currently facing, that is, the label of the low-end brand has been buttoned to death. If Aion wants to continue to soar, it is necessary to rely on its new sub-brand - Haobao, so it all depends on the sales performance of Hyper GT after delivery.
Second place: ideal
May sales: 28,277 units
In May 2023, the cumulative sales of the ideal brand reached 28,227 units, ranking second in the list of new forces, and it is worth mentioning that this is the third consecutive month that ideal car has achieved sales of more than 20,000.
After the second phase of Li Auto's products L9, L8 and L7 were fully rolled out and officially entered the delivery stage, Li Auto suddenly jumped from the bottom position of Wei Xiaoli to the head area, and also became the first brand in Wei Xiaoli to achieve profitability, and its performance can be described as eye-catching.
The reason why the ideal can achieve such results, the most important thing is that the ideal car has long been clearly positioned, focusing on the field of "daddy" and "home", the differences between products are obvious, and the range extension is now also a new energy model that is more in line with the mainland's national conditions, is the engine YYDS?
Third place: Nezha car
May sales: 13,029 units
Since winning the position of the sales champion of the new force in 2022, the sales performance of Nezha Automobile has been very stable, and its brand has sold a total of 13,029 vehicles in May 2023, a year-on-year increase of 18%, of which 2,042 are exported overseas models, and the brand has just launched the Nezha GT has also successfully delivered 1,716 units.
Like Aian, the Nezha V and Nezha U, the current main sales of the Nezha brand, are relatively low-priced models, but the slightly higher price Nezha S and the brand's latest small sports car Nezha GT sales have also improved to a certain extent, and the image of Nezha today is gradually establishing in the eyes of the younger generation of consumers, and the future is still worth looking forward to.
4th place: Leap Motor
May sales: 13,029 units
According to the official data released by Leapmotor, in May 2023, Leapmotor delivered a total of 12,058 new cars, an increase of more than 38% month-on-month, of which the C series family composed of C11 and C01 contributed more than 10,000 sales to the brand, of which C11 sales exceeded 7,100 units.
In fact, the brand of Zerorun seems to be unknown, in fact, it is also one of the few companies in the current new energy vehicle companies that has independently developed three major vehicle platforms and three electric systems, at least it is not an "assembly plant" in everyone's mouth. Although sales fell in the past few months due to price increases, after the adjustment and the entry of extended-range models, the overall sales have also recovered to a certain extent.
In general, if Zerorun wants to go further, it still needs to give full play to the cost-effective advantages, after all, compared to Wei Xiaoli, the weakness of leading brand awareness is here.
Fifth place: Extreme Krypton
May sales: 8,678 units
After the production capacity of the brand remained stable, the sales volume also basically tended to be stable. In May this year, the cumulative delivery of new vehicles reached 8,678 units, reaching a level of nearly doubling year-on-year, and a slight increase month-on-month. At present, the main sales force of the extreme krypton brand is still the most familiar extreme krypton 001, and in view of the high price of extreme krypton 009 and the positioning of MPV, it can only play an auxiliary role in improving sales and cannot be used as a sales pillar.
However, now the third model of Extreme Krypton is also the lowest positioned model, Extreme Krypton X is about to start delivery, with the addition of this entry-level model, I believe that in the next few months, the sales of the Extreme Krypton brand may show a momentum of breaking 10,000.
Sixth place: Xpeng Motors
May sales: 7,506 units
As one of the three new forces, Xiaopeng, since entering 2023, the sales performance has not been too good, in the past May, the brand delivered a total of 7,506 vehicles, an increase of 6% month-on-month, a large decline month-on-month. Personally, I think that the main reason why Xpeng Motors' sales have not improved now is that the product matrix is relatively weak, since the establishment of the brand, only one P7 has made a name, and the iteration range is difficult to satisfy, and the higher-priced G9 is difficult to serve as a sales pillar.
However, it is reported that Xpeng's new coupe SUV Xpeng G6 will start pre-sale on June 9, I don't know if this model can boost Xpeng's sales, we will continue to pay attention to Xpeng's future sales performance.
Seventh place: Deep Blue Auto
May sales: 7,021 units
The cumulative sales of Deep Blue Auto in May 2023 reached 7,021 units, but given that the brand currently has only one model, Deep Blue SL03, this sales performance is already relatively good. After the Navy SL03 gave a considerable discount at the beginning of the year, the monthly sales of this model directly doubled, but after the sales exceeded 8,508 units in March, it gradually declined.
Of course, the biggest reason why the sales of the navy SL03 car have not been maintained at a high level for a long time is that the product itself has quality control problems such as abnormal noise, and now the brand wants to achieve a second leap, it needs to hope for the navy S7 launched in June.
8th place: NIO
May sales: 6,155 units
Following the sharp decline in sales in April 2023, NIO's sales in May were once again stuck at the top 6, with a total sales of only 6,155 units, ranking eighth on the list, and also ranked behind Ideal and Xiaopeng.
It stands to reason that today's NIO is the brand with the richest product matrix among the three musketeers and the most marketing actions, why does sales not rise but fall? In the author's opinion, on the one hand, because NIO's current products are in the replacement period of new and old, NT2.0 platform models and old models affect each other, resulting in a slightly confusing brand matrix, and most consumers can only choose to wait and see.
On the other hand, the market environment facing NIO today is obviously much worse than it was back then, at the beginning of the establishment of the brand, NIO did not have many competitors, and now the 300,000-500,000 new energy market is divided, the cake is so big, and there is naturally less to share.
Of course, after the new generation of ES6, ES8 and other models enter the delivery period, the sales of the NIO brand will likely increase to a certain extent, but the actual range should not be too large, here is still hope that Brother Bin and his NIO can hit the face of people who are not optimistic about him, after all, NIO is also the leader in the current new energy luxury camp, is really a Chinese car brand that is grabbing the BBA job.
Write at the end
After entering 2023, the competition in China's automobile market has obviously intensified significantly, and the field of new energy vehicles has also entered the 2.0 era, and those who have been eliminated abound. According to the sales volume in recent months, the overall pattern of the mainland new energy vehicle market has been basically stable, Aion and Nezha and other brands have locked the low-end market, and in the high-end new energy market, the ideal has become the one that stands out, but it was NIO, which was once the most optimistic, fell to the bottom.
However, from the sales data of new forces in May, in addition to Aion, Nezha, which mainly attack the low-end market, other brands that have made breakthroughs in the sales of new energy markets at a price of 200,000 and above, such as ideal, Zerorun, etc., their hot-selling models seem to have the blessing of internal combustion engines, is it said that in the era of new energy vehicles, internal combustion engines are still YYDS? So what do you think of the new force sales list in May? Welcome to leave a message and discuss in the comments.