文丨酒业家团队（ID：jiuyejia360）
Planning丨Shangyong Editor丨Yunheng Editor丨Yunding
In less than 90 days, the 32nd Summer Olympic Games will be held in Paris, France, marking the start of another sports year.
From the 2008 Beijing Olympic Games to the 2022 Beijing Winter Olympics, Beijing has become the first "Double Olympic City" in history, and the National Stadium and Bird's Nest have become the world's first "Double Olympic Opening and Closing Ceremony Venue", witnessing many highlight moments of China's march towards a sports power and shining on the international stage.
On April 30th, China Liquor, which also witnessed the Chinese nation striding towards the world stage, held a strategic cooperation signing ceremony with the National Stadium and the Bird's Nest.
01
The glory of the times reflects each other
Chinese liquor and the National Stadium are acclaimed
Born in 1959, the Chinese liquor brand interprets the noble courtesy of the Chinese people and witnesses the nation marching to the world stage. The "Bird's Nest", which bloomed in the glorious moment of 2008, carries glory and dreams, and witnesses the exchanges and cooperation, progress and prosperity between China and the world. They are the link between China and the world, and undertake the mission of promoting Chinese culture, and this strategic cooperation can be said to be the perfect combination of China's two major cultural symbols.
▲Zhao Jifeng, Secretary of the Party Committee and Chairman of Beijing State-owned Assets Management Co., Ltd
Zhao Jifeng, Secretary of the Party Committee and Chairman of Beijing State-owned Assets Management Co., Ltd., mentioned in his speech: "The cooperation between the two sides is not only the effective integration of their respective advantageous resources, but also the innovative exploration of the deep integration of the two sides in the field of sports and culture. We firmly believe that through this strategic cooperation, it will not only promote the mutual benefit and win-win situation between the National Stadium and the Bird's Nest and the capital liquor industry, but also inject new impetus into the prosperity and development of the sports and cultural industries, and write a new chapter in the high-quality development of the capital's state-owned enterprises. ”
It is understood that the signing of this agreement means that Capital Liquor has reached a five-year exclusive strategic cooperation with the National Stadium and the Bird's Nest, aggregating the huge brand assets of both parties to build a brand linkage of co-creation, co-lifting, sharing and win-win. The two sides will also jointly produce a series of blockbuster products, China Bird's Nest Liquor, and carry out in-depth cooperation in brand image promotion, cultural and sports activities promotion, and mutual empowerment of resources.
Guo Xingxing, Secretary of the Party Committee and Chairman of Beijing Yiqing Holdings, said: "The strategic cooperation between China Liquor and the National Stadium and the Bird's Nest is an important measure to promote the strategic development of the Chinese liquor brand. This is the integration and inheritance of Chinese culture and sportsmanship, and the two sides will witness more glorious moments together, and jointly bring a high-quality and high-grade lifestyle to sports lovers and wine lovers around the world. ”
▲Guo Xingxing, Secretary of the Party Committee and Chairman of Beijing Yiqing Holdings
As a platform for state-owned enterprises in the capital, carrying the glory of history together, the development concept of the same work, the consistent quality and ingenuity, the inheritance of oriental design aesthetics, and the joint polishing of the cultural business card of the capital, the strong cooperation between China Liquor and the National Stadium and the Bird's Nest is not only a testimony of glory and dreams, perseverance and struggle, but also an in-depth interpretation of China's strength, Chinese quality and Chinese self-confidence.
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High position, strong link
China Liquor embraces a diverse circle of users with sports
Liu Liqing, general manager of Beijing Capital Liquor Co., Ltd., introduced in detail the "235 Strategic Plan" jointly built by China Liquor and "Bird's Nest", and announced that the China Bird's Nest Liquor jointly created by the two parties will be officially unveiled in the near future. Chinese Bird's Nest Wine is a work of integration and inheritance of Chinese culture and sportsmanship, and is committed to creating a cup of tribute wine, inspirational wine and celebration wine belonging to Chinese sports, taking the Olympic year as an opportunity to cheer for Chinese athletes and cheer for the Chinese spirit.
▲Liu Liqing, general manager of Beijing Capital Liquor Co., Ltd
It is understood that China Liquor will mobilize the resources of national strategic partners to jointly develop the market with the National Stadium and the Bird's Nest. Relying on the carrier of "Bird's Nest", we carry out various commercial performances and event promotion activities to provide Chinese wine lovers and sports lovers with a more tasteful and pleasant lifestyle, and meet the needs of Chinese people in pursuit of a better life. ”
The abundant sports resources carried by the National Stadium and the Bird's Nest attract more target groups who pursue high-quality life, and have emotional touchpoints with high sentimental value such as "the opening and closing ceremonies of the Double Olympic Games", which has a significant advantage in sports marketing. Song Jiafeng, General Manager of the National Stadium Co., Ltd., said: "The National Stadium Bird's Nest is not only a venue for sports events and cultural performances, but also a cultural platform with strong international influence.
▲Song Jiafeng, general manager of the National Stadium Co., Ltd
Sports is the language of the world, and with the help of the internationally influential sports IP "Bird's Nest", China Liquor can make full use of the huge energy of sports marketing at the level of high and high, and with the influence and brand endorsement of international sports IP, so that the brand can enhance its influence in the world.
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Together with the National Stadium and the Bird's Nest, we will build a bridge to the world
Chinese wine once again attracts fans around the world
Since the birth of the brand, Zhonghua Liquor has always been committed to building a world-renowned Chinese liquor brand. With the prosperity and strength of the country and the continuous deepening of opening up, national brands are ushering in the best opportunity period for internationalization. The strategic cooperation with the National Stadium and the Bird's Nest has also become an important opportunity for Chinese liquor to further enter the international stage.
"Started in China, put down in the world. Liu Liqing, general manager of Capital Liquor, used such a sentence to describe the grand pattern of the development strategy of the Chinese liquor brand. In 2024, Chinese liquor brands will join hands with central media, unite with world IP, and take advantage of culture to go overseas, inherit Chinese culture, and tell Chinese stories to the world. We are committed to bringing high-quality sauce and wine to consumers around the world.
The strategic cooperation with the National Stadium and the Bird's Nest is another blockbuster measure for China Liquor to go global after the exclusive title of the large-scale humanistic exploration and interpretation program "Debut! Beijing Central Axis" and the launch of the Chinese New Year film "Chinese Flavor with China - Global Chinese Celebrate the Chinese New Year".
Looking forward to the 2024 Olympic year, the potential energy of sports communication will continue to grow, and the strategic cooperation with the "Bird's Nest", which carries the Olympic torch, has opened a door, linking a more comprehensive, multi-dimensional and broader international and domestic consumer market through the unique charm and culture of sports, so that Chinese wine will once again be closely connected with the world.