Introduction: Fukumaru has once again won the "User's Favorite Cat Litter Brand" award, which is the second time that FUKUMARU has been named "User's Favorite Cat Litter Brand". As a brand founded in 2017, Fukumaru can be said to have a strong brand life in just five years to gain such wide user recognition and fairly high brand recognition, while standing out in the fierce competition environment of the domestic cat litter market and entering the TOP5 of the cat litter category.
Fukumaru advocates the companionship of people and pets, and is committed to pursuing a natural and comfortable pet lifestyle. This unique and warm brand atmosphere makes Fukumaru unique in the industry. Fukumaru cat litter is popular with consumers for its almost dust-free, fast deodorization high quality, and clean and refreshing experience.
Towards high-quality pet life needs
In an atomized society, more and more people are detached from the traditional social environment and lack the opportunity to establish emotional connections, so a large number of "social phobia patients" have emerged. At the same time, the great pressure of urban life has also made people more and more hungry for companionship and warmth.
According to relevant information from iMedia Consulting, the market scale of China's pet industry continues to grow, reaching 592.8 billion yuan this year. More and more people begin to regard furry animals as the closest companions, and this emotional demand not only promotes the development of the pet economy, but also promotes the quality and consumption concept of pet products to be continuously upgraded.
At the beginning of the establishment of the brand in 2017, Fukumaru was keenly aware of this trend, and integrated "warmth" and "companionship" into the brand concept, taking "companionship" as the starting point and based on the concept of "natural and comfortable life for human pets", it has developed a series of high-quality, practical and cost-effective products to bring a "clean and comfortable" pet raising experience to every pet family.
Diversified products Continuous upgrading and breakthrough
Relevant data shows that in the market competition pattern of China's cat litter industry, the top ten brands account for more than 35%, and Fukumaru has successfully ranked among the top 5 in the cat litter industry by relying on excellent quality and cost performance. Tmall platform data shows that Fukumaru cat litter firmly occupies the top 5 of the list in the three dimensions of hot sales, repurchase and praise. The 20-year-old Apple wood tofu mixed cat litter is the first in the industry, it is loved by users with natural plant deodorization, environmental protection and safety characteristics, and it sells 1,500,000 bags through omni-channel throughout the year. The 21-year-old new white tea flavored mixed cat litter was cooperated by Fukumaru and Givaudan to upgrade its deodorizing effect by releasing fragrance in water, and sold 500,000 bags on Singles' Day 2021.
Fukumaru has launched seven cat litters, including white tea flavored bentonite mixed with cat litter, green tea flavored bentonite mixed with cat litter, plain bentonite mixed with cat litter, polymer mixed cat litter, applewood mixed with cat litter, corn tofu cat litter, and green tea flavored tofu cat litter. These cat litters are cut from multiple angles such as deodorization, fragrance release, super-absorbent agglomeration, moisture-proof adsorption, etc., accurately focusing on the pain points of cat litter users and meeting the diversified needs of cat families.
Taking Fukumaru's "explosive cat litter" white tea flavor mixed cat litter as an example, the general cat litter relies on clumps to wrap physical deodorization, but Fukumaru added pet-researched white tea fragrance and deodorizing small charcoal beads to the cat litter to deeply remove peculiar odors while releasing fragrance, achieving fifteen days of lasting deodorization, keeping the home environment fresh and natural.
Fukumaru cat litter is positioned in the mid-to-high-end market, actively builds its own factory, and sets up a professional R&D team, always adheres to the quality first production concept, and develops cat litter with different efficacy focuses by constantly optimizing raw materials and production processes to meet the diversified needs of users in cat litter selection.
Competitive analysis of Fukumaru cat litter
Why can Fukumaru achieve continuous and stable power? Analyzing the development history of Fukumaru, we can see the steady development path of a brand.
Since 2017, Fukumaru has been working on the construction of its own plant, which is very important for a company with long-term development needs. Maximizing the entire process of cat litter production allows Fukumaru to be truly responsible for product quality. Today, Fukumaru has a 16,000-square-meter cat litter factory with a fully automated production line, enabling it to ensure high-quality output and increase production capacity by precisely controlling every aspect of cat litter production. At present, the monthly production of Fukumaru cat litter has steadily reached more than 3,000 tons. Stable production and smooth supply chain provide a solid foundation for the development of Fukumaru cat litter.
Fukumaru adheres to the production philosophy of "quality first" and strictly controls every link of cat litter production, from raw material sampling inspection to strict control and multi-channel dust removal in the production process, to strict quality inspection of finished products and independent third-party quality inspection, each step is strictly checked to ensure that each batch of products meets high-quality standards. This kind of excellence in production technology and quality management ensures that Fukumaru cat litter is not only safe and practical, but also performs well in deodorization, water absorption, agglomeration and other tests, and also enables Fukumaru cat litter to continue to build trust in the minds of consumers and ensure long-term market competitiveness.
Fukumaru's competitiveness is also reflected in its professional R&D team, which always adheres to the brand concept of Fukumaru in R&D, and integrates the life of pets and the thinking about nature into the R&D process, so as to create products that meet the characteristics of "harmonious coexistence of people, pets and nature". Among them, applewood mixed with cat litter is an interpretation of this product concept. Apple wood mixed cat litter uses more than ten years old apple wood as raw material, apple trees reach more than 10 years old, the inside of the tree is loose, it is no longer suitable as a fruit wood to produce apples to continue planting, and a large number of burning apple wood will damage the environment. Therefore, the application of apple wood in mixed cat litter, using the characteristics of loose apple wood and high water absorption rate, not only comprehensively improves the moisture-proof and water-absorbing performance of cat litter, but also realizes resource recycling, protects the environment, and also drives local fruit farmers to increase income. The hot sale of apple wood mixed cat litter is the successful use of renewable resources, but also brings consumers more comfortable and natural choices.
In the future where the demand for high quality is gradually emerging in the life of pets, Fukumaru's brand concept and product ideas should also be deepened in the current strategy. Fukumaru needs more caring, sincere and high-quality products to cater to the future market, better meet the future life needs of pets, and convey the concept of warmth and companionship in the brand to every pet owner.