May 19 is the 13th China Tourism Day, and the theme of this year's Tourism Day is "Beautiful China, Happy Journey". Various publicity and marketing activities have been carried out around "China Tourism Day" across the country, and 5,211 tourism measures have been launched in 7 categories, including ticket reductions, discounts for special groups, and public welfare cultural performances. The immediate purpose of so many offers is to "invite you to play".
How did "China Tourism Day" come about? How much can you enjoy on this day?
Speaking of the birth of "China Tourism Day", a person cannot be bypassed, this is Xu Xiake and Ma Shaoqin.
As early as November 6, 2000, Ma Shaoqin, a native of Ninghai, Zhejiang, issued the Declaration of Xu Xiake Tourism Club in the name of Ninghai Xuxiake Tourism Club, and for the first time put forward in writing the initiative of setting May 19 as "China Tourism Day".
Ma Shaoqin, born in 1958, was the deputy director of Ninghai County Tourism Bureau in Ningbo City, Zhejiang Province. Subsequently, under the unremitting initiative of Ninghai County, Zhejiang Province and the promotion of the National Tourism Administration, in 2010, the State Council proposed to establish "China Tourism Day", in order to determine the specific date, the China Tourism Administration launched a collection activity through the Internet, and three collection elements were proposed at that time: first, it is related to tourism commemoration, publicity, etc.; Second, the determined time is suitable for citizens to travel; Third, it has the cultivation and educational significance of tourism awareness.
Ma Shaoqin, the first person to propose the establishment of "China Tourism Day"
After the solicitation initiative was released online, it attracted heated discussions and attention from all over the country, and all localities responded positively, and the online audition was in full swing, among which Zhejiang Province was the most active.
On January 20, 2010, the online voting call organized by the National Tourism Administration ended, and the top three were submitted by Jiangyin City, Jiangsu Province on March 29, Ninghai City, Zhejiang Province on May 19, and Tiantai County, Taizhou City, Zhejiang Province on May 20. These three dates are all related to China's most famous "donkey friend" Xu Xiake.
March 29 is the recorded day that Xu Xiake left her hometown to embark on a journey, but there is insufficient evidence.
On May 19, the first sentence from the opening of "Xu Xiake's Travels" is "March obscurity of the ugly, from Ninghai out of the west gate" (May 19, 1613). However, this sentence is only a foreshadowing of the text of the article, and cannot be determined as an accurate departure date.
On May 20th, it was also from "Xu Xiake's Travels", which was Xu Xiake's first tour and visited Tiantai Mountain.
Xu Xiake's former residence
Xu Xiake was born on January 5, 1587 in a declining gentry family in Jiangyin Mazhen, Nanzhi (present-day Xiake Town, Jiangyin City, Jiangsu Province), during the Wanli period at the end of the Ming Dynasty. Xu Xiake's earliest ancestor was Gaoshi of the Eastern Han Dynasty, who settled in Jiangyin from Kaifeng in the late Northern Song Dynasty, and after the Yuan Dynasty destroyed the Southern Song Dynasty, the Xu family refused to be an official of the Yuan Dynasty and returned to the countryside. Xu Xiake has been brilliant and well-read since childhood, and at the age of 15, he has read thousands of ancient books handed down by his ancestors hidden in his "Suiyunlou".
Three years after his father's death, in the thirty-fifth year of Wanli, 21-year-old Xu Xiake bid farewell to his mother and new wife and embarked on an expedition. In his lifetime, Xu Xiake traveled 16 times in 33 years, toured 19 provinces in the eastern, central, and western parts of China, climbed 141 famous mountains including the Five Mountains, recorded more than 7,400 place names, and wrote 600,000 words of travelogue.
Luo Han Song (the largest one) planted by Xu Xiake in his former residence
On the afternoon of February 2, 2010, China National Tourism Administration invited some experts to hold a demonstration meeting in Beijing. Mao Peiqi, a professor at Chinese Minmin University and a researcher at the Capital Museum at that time; Li Geng, chief expert of the Tourism Research Center of the Chinese Culture Promotion Association; Wang Yanyong, Director of Tourism Development and Planning Research Center, Beijing Jiaotong University; Hu Xiaowei, researcher of Chinese folk culture and Chinese literary history at the Chinese Academy of Social Sciences; Zhang Yujun, a well-known professor of tourism at Beijing Forestry University; Professor Tie Zheng, Director of Publicity, Beijing Forestry University; Zhang Mingxin, deputy editor-in-chief of China News Service, and dozens of other experts conducted in-depth research and discussions. In the end, most experts recommended that the date be 19 May each year.
On March 30, 2011, the State Council decided that from 2011, May 19 of each year will be designated as "China Tourism Day", which is a non-statutory holiday.
Expert review and demonstration site
The setting of "China Tourism Day" is an important symbol of China's tourism development entering a new era, which has raised the public's awareness of tourism and promoted the sustainable development of the tourism industry. From 2011 to this year, "China Tourism Day" has gone through 13 years, and every year there will be a theme, on this day, various tourism promotion activities will be organized throughout the country.
However, since "China Tourism Day" is a non-statutory holiday, between 2011 and 2030, only 7 "China Tourism Day" are Saturdays and Sundays, and the rest are working days. Therefore, although there are various tourism offers and promotions on this day, for ordinary people to work on this day, only 7 times can catch the public holiday, there are few opportunities to enjoy discounts, so the public's participation is low, the response is relatively flat, and it is more exclusive to tourism management departments and scenic spots.
Landscape map of tourism promotion
In recent years, many experts have suggested that May 19 be set as a national holiday, and adjusted into a small long holiday in conjunction with the adjacent public holiday, so that the public can participate in the activities of "China Tourism Day" to promote people's tourism and promote the development of tourism. But there is no sign that May 19 will be a national holiday.
Since the establishment of "China Tourism Day", it has played a good comprehensive effect on promoting the development of tourism, boosting consumption and promoting economic development, but with the growth of people's demand for travel, tourism chaos is emerging one after another, and the black operation of a small number of people has seriously discredited the healthy development of tourism.
Expert review and demonstration site
Holiday price increases should not be the norm in the travel industry
According to the statistics of the Ministry of Culture and Tourism, during the May Day period alone, 274 million people traveled across the country, an increase of 70.83% year-on-year, and domestic tourism revenue of 148.056 billion yuan, an increase of 128.9% year-on-year, a new high. However, per capita tourism spending is not optimistic. 603.4 yuan in 2019, 413.6 yuan in 2020, 492.3 yuan in 2021, 404.3 yuan in 2022, and 540.4 yuan in 2023. Exclude the epidemic in 2020, 2021 and 2022. The per capita tourism consumption in 2023 will drop by 63 yuan compared with 2019, so many people travel, breaking records, but consumption power has declined. On the one hand, income expectations are not high, and it is necessary to be prudent. On the one hand, the cost of tourism is high, try not to consume. Some people have calculated that almost half of the expenditure of ordinary people traveling is on the road.
Comparison table of "May Day" per capita consumption from 2019 to 2023
Judging from the tourism situation of May Day, long-standing stubborn diseases still exist. The first intuitive impression presented to tourists is still "up, up, up". As soon as the tourist season comes, almost all the slightly famous tourist destinations in response to the price increase, and the price of accommodation increases several times more than usual. During the May Day period, the average accommodation fee of a prefecture-level city in the west related to the story of the Three Kingdoms was 7-8 times that of usual.
Every time a long holiday travels, in addition to tickets, transportation costs, because these prices are strictly managed by the state, can not increase prices at will, other tourism-related links will almost increase prices, which has become a common and standard practice in the tourism industry, these additional high expenditures directly consume the average tourist is not rich tourism budget, can not spend, dare not spend, unwilling to spend is the priority choice of ordinary people. When will this change be?
Nanjing Purple Mountain Tourism Promotional Map
"9 months to sharpen knives, 3 months to slaughter sheep", tourists are not "Tang monk meat"
Almost all ordinary people have experienced "slaughtering customers" to some extent. These two events must be fresh in your memory, which are very typical.
A few years ago, some tourists traveled to a coastal city in the east, and a local family burned a small seafood with a price of 39 yuan, but when they finished eating, it became 39 yuan per small seafood. After the tourists objected, the owner said in a cheerful way: "This is a clear price." And took out the menu and pointed it to tourists, only to find that at the bottom of the menu, there was a very small line that said: "The above small seafood is priced separately". If you don't look closely with your eyes wide open, you can't see it at all.
Statue of Xu Xiake
The visitor refused to settle the price per piece. After the big trouble, tourists called the police. The next process was a surprise.
When the police arrived, they said that it was a problem on the price side, which was managed by the price department, and asked tourists to complain to the price department.
The price bureau replied by phone: There are no law enforcement officers on duty at night, and they can only wait until the next day to deal with it.
The tourist called the complaint number of the market supervision department again, but the phone prompt voice message and no manual answer.
The police left, seeing that the police left, the shopkeeper was very arrogant, picked up a stick to intimidate tourists to pay the bill at the price of each one, tourists in the process of theory, the shopkeeper called the police and said: "Someone eats the overlord meal, does not give money and wants to run."
Police came to the scene for the second time. The tourists and the shopkeeper were taken to the police station for processing, and under the coordination of the police, the tourists were finally able to get out after paying the price of each one according to the unreasonable demands of the shopkeeper.
Celebration of the 10th anniversary of "China Tourism Day"
"Either money suffers, or man suffers." This is the "classic mad talk" of a tour guide in Heilongjiang's "China Snow Country" scenic area when persuading tourists to "confess". This scenic spot was once popular with the reality show "Where Did Daddy Go". Some media revealed that a female tourist to the snow country was slapped twice for refusing the consumption items proposed by the tour guide.
Some slaughtered tourists recorded the words of the tour guide when persuading tourists to "admit slaughter": "Snow country is 12 months a year, only open for 3 months, we often say here: 9 months to sharpen the knife, 3 months to slaughter sheep." Whoever is a sheep, everyone is a sheep, either money suffers or man suffers."
The words of the tour guide when he persuaded tourists to "confess"
On October 1, 2013, the Tourism Law was officially implemented, and in the past 10 years, it has played a significant role in regulating and combating tourism chaos and safeguarding the rights and interests of consumers. However, in the process of implementation, some problems were also exposed:
The legal responsibility set for the development, protection and management of tourism resources is light, the cost of violation is low, and it cannot play a good role in deterring illegal tourism acts; The authority of the tourism management department is insufficient, there is a lack of overall coordination and management mechanism, and there is a phenomenon of mutual blame and rip-off.
Law enforcement is not strict enough. Although the first paragraph of Article 7 of the Provisions of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Tourism Dispute Cases stipulates: "If a tour operator or a tour ancillary service provider fails to fulfill its safety and security, causing personal injury or property loss to the tourist, the people's court shall support the tourist's request that the tour operator or tourism ancillary service provider bear responsibility." ”
Guilin tourism promotional map
Article 17 stipulates: "If a tour operator violates the contract and changes the tour itinerary, omits tourist attractions, reduces tourism service items, lowers tourism service standards, etc., and the tourist's request to the tour operator to compensate for reasonable expenses such as not completing the agreed tourism service items, the people's court shall support it." ”
However, when encountering disputes, as ordinary tourists, they face many difficulties in many legal links such as specific prosecution and evidence, and have to pay high time and expense costs, and are generally in a weak and unfavorable situation, and it is difficult to effectively protect their rights.
"The world is so big, I want to see it", what kind of tourism do people want?
The world is so big, I want to see it
"The world is so big, I want to see it." This is the classic resignation letter of Gu Shaoqiang, a female teacher of Henan Experimental Middle School, in 2015, which hooked the desire of many people to travel, and is the life that many people envy and look forward to. It is difficult to achieve such a life as an ordinary person, but it is still possible to go out and travel properly.
What kind of tourism do people want? Since everyone's understanding and description of travel is different, the answers are diverse. However, in the process of travel, feeling comfortable and satisfied in the links of "eating, living, traveling, traveling, shopping and entertainment" is the common desire and desire of everyone.
West Lake tourism promotional map
One is security. Safety is no small matter, which is the most important guarantee need for travel. On May 16, in the Shiguan Scenic Area, a famous net-red scenic spot in Xuan'en County, Enshi City, Hubei Province, a commercial vehicle fell into the water while crossing a pontoon bridge, killing five people.
The cause of the accident is being investigated, and the painful lesson shows that during the journey, as a tourist, you should improve your own safety awareness, understand and perceive the possible risks during the trip, and avoid activities that may cause risks. As a scenic spot, it is necessary to provide a safe tourism environment for tourists in accordance with laws and regulations.
The second is comfort and satisfaction. That's only four words, but it takes a lot of work to get there. It is necessary to make great efforts to rectify the bad and illegal behaviors such as "slaughtering customers", abduction, fraud and coercion, and indiscriminate price increases in the tourism industry, and control the overall environment of the tourism industry, so that tourists can feel at ease and rest assured.
Heilongjiang "China's most beautiful snow town"
The third is to have a good experience process. Promote orderly tourism at the legislative and institutional levels to avoid "more people than bricks". In recent years, there have been many complaints about the crowds of tourist attractions. The city wall of Xi'an is crowded with people, and netizens jokingly call "more people than bricks". The terracotta warriors are crowded with people, and are jokingly called by netizens "I don't see the figurines when I see people's heads". The city of Datang Never Sleeps is crowded with people, and was jokingly called by netizens that "only small steps can be moved". Tarzan is crowded with people, everyone crowds to sleep in the toilet and so on. On the one hand, it is necessary to increase investment in tourism, improve facilities in hardware and software, and try to meet the needs of tourists. On the other hand, guide tourists to travel in an orderly and off-peak manner, and provide tourists with a good experience process.
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