According to the "scarcity" of the market, doing differentiated "Douyin live streaming goods" is your focus on the market.
Open Douyin's millions of fans is more, just like the original Weibo, the flail of tens of millions of fans is not "scarce", it is everywhere. #Supermodel unemployed and returned to sell 30 million a year#
In the midst of so many flails, it is impossible to find a foothold without some hard skills and operational skills.
Judging from the accounts of Shi Butterfly, Siqin Flowers, and Xiao A Ruan (Xingjue Flower), the inspiration to me is: #Sannong Observation Diary#
"Starting from the scarcity of the market, looking for differentiation, finding your differences, and using this entry point to operate, you have the possibility of success, otherwise, everything is blind."
This differentiated "difference" is that your successful "moat" is broad and deep enough, and it will not leave too much room for development for your competitors.
Although they are all live streaming sales of fresh-cut flowers, Shidie's starting point is that people are "inappropriate" for flowers and home matching, and how to match flowers that meet their "self-pleasing" needs has become the focus of her daily live broadcast sales.
And she has been a supermodel for 10 years, and the "scarce" resources of model fashion matching have become the basis for her "winning the game", which is not something you can learn in a while. #Growth of the Three Farmers Squad#
Siqin's inspiration comes from her test of consumer preferences for fresh-cut flowers, and she uses "experience" as a price to find a "breakthrough". The "horse drunken wood" and "imperial flower" she sold were originally "scarce" resources and "on the verge of elimination" varieties, and if it were not for Douyin's interest in the support of e-commerce and re-entered people's field of vision, I am afraid that it would have disappeared from the eyes of the world.
Compared with Shidie and Siqin, Xiao A Ruan (Xingjue Flower) has a more "poisonous" vision, improving the flower grading standards of the Dounan flower market, communicating the difference between standards and pricing to consumers, and "poking" the "consumption pain points" in the hearts of the quasi-public, to locate themselves and cultivate customer demand points, so that many flowers have become "explosive" models.
This is the secret of their "differentiated" success. Am I right?
