Author|Weinika
Editor|Li Chunhui
Originally, the broadcast data was not as good as the previous season's "Sister Lang 4", and in the past two days, it has suddenly improved significantly by controversial topics.
The topic mainly focused on stage paddling that attacked Xu Huaiyu. The melon-eating masses who couldn't stand it attacked herself, thinking that she not only dragged down the "Jia Jingwen" who worked hard in the same group, but also wasted the opportunity that the "Liu Meihan" couldn't ask for. On Xu Huaiyu's side, although an agent came forward to apologize, Xu Huaiyu himself never responded. And there are constantly Taiwanese media comments rushing to Weibo hot search, saying that Xu Huaiyu was bullied and depression recurred.
At present, this kind of miserable public relations has little effect. In addition, in the second episode of the program, Mei Yi Liya did not participate in the interactive session at all due to poor translation, which caused many fans to be dissatisfied. There are more and more people who complain about Liu Meihan's unsuccessful "sister".
It stands to reason that Liu Meihan's popularity is not low, and she is a high-quality student from Beijing who is proficient in the four Chinese of English, Korean, Thai and Japanese, and should be the chosen person of this season's international sister.
Not to mention whether you have to choose a free translation "sister", according to the template of Sister Lang in the past, the casting of this season is indeed confusing. In the past, Sister Lang had to have at least a few contestants who could dance every season, right? But this Ji Lang sister, 90% are pile standing players, and the real dancer is a Xie Xin. Plus a bunch of unknown players, such as Chen Bing, Wu You, Wang Jiayu and so on. Hard Candy Jun has a conceit and knows countless people, which is unheard of, and now some people have so many shots that they crush popular players.
The point is, they don't have any skills yet. You know, the sisters who were less famous in the last season were all specialized in the art industry. For example, actors Wang Zixuan and Qi Xi are all from dance studies, and Yu Wenwen, Liu Lian, and Xia Meng are all musicians who can create.
In fact, the audience who has chased the draft a little, as long as they slightly pick up the economic companies of each Sister Lang, they can find the problem of Sister Lang's casting this season - all in the economic company that sends artists to Sister Lang.
The "Lang Sister Family" is gone
Whether it is Sister Lang or the previous 101 series draft, it is a bit like Wei Jin's nine-grade zhongzheng system, which is selected by the gate valve family to send children to the dynasty as officials, first looking at the family lineage, and then looking at the virtue. In "Idol Trainee" that year, the artists of small companies saw the peers of the "famous draft", although the envy shown was a little exaggerated, I think it was also true feelings.
Sister Lang's first "famous family" is none other than the emperor. Every season is stable to send people to the competition, and in this season, the emperor's ace agent Huo Wenxi came to personally sit as a stage judge.
But the contestants sent by the emperor in the first three seasons of "Sister Lang" are all old artists who have been popular, which is very in line with the standard of the show's hype and popularity. For example, Zheng Xiyi and Bai Bing in "Sister Lang 1", Zuer Yung in "Sister Lang 2", and Twins Gillian and Asa in "Sister Lang 3".
And this season, the emperor finally ran out of talent, and sent Liu Yase, Xu Jingyun, who were not well-known and popular. The former is constantly mentioned by Xie Na in the show as a golden image queen, so blunt that it seems to be an advertising slogan, while Jia Jingwen, who is also the queen of Golden Horse and Golden Bell, does not have this treatment. The latter is a bead player in "Creation 101", but after five years, it has long been forgotten.
Compared with the Emperor's previous Sister Lang players, the fame of the two is so different, it can only be said that the Emperor is really nobody.
Other "Lang Sister Families" are no better. For example, Tianyu Media, which is closest to Mango TV, has all-round players who sing and dance in the first two seasons, such as Li Stanni and Jiang Yingrong, and "Sister Lang 3" has a topic contestant Huang Yi, but "Sister Lang 4" sent an unknown actor Wang Jiayu, and host Li Shaminzi, who is under 30 years old and also came to make up the numbers.
Mengxiang Qiangyin, an agency under the production company Canxing of "The Voice of China", followed the rules and sent an unknown contestant Chen Bing, who was over 30 years old. But at present, it seems that it is better to be as unruly as last season and send players under the age of 30 - such as Wu Mochou, although the "round of travel" was eliminated early, at least there is still a bit of topicality.
The ten media invested by Ning Hao's bad monkey are mostly old artists, including Han Hong, Lei Jiayin, etc., who are also frequent customers of "Sister Lang", and have previously sent Dong Jie to participate. But this time, it seems that it is also difficult for the clever woman to cook without rice, and only sent the unknown actor Wu You. Although there are luxurious call groups such as Lei Jiayin, Song Jia, Bai Ke, Sun Yi, Yang Caiyu, etc., there is still little discussion.
The most familiar brokerage company of Xiu fans, Awakening Dongfang, has also begun to send contestants to "Sister Lang" since the last season. The last season was the stupid beauty Zhang Li who took the beauty route, and this season was Zeng Keni, the bead contestant of "Youth Has You 2". This kind of player and company could not be clearer about the logic of the draft, and it is obvious that they are prepared. Reaction's reaction shots are more + the character of an all-round think tank, which is obviously replicating the template of the draft.
Therefore, Liu Meihan, who has been unsuccessful twice, can only be blamed for the fact that her agency Tong Le Film and Television is not on the list of "gate valve family" and does not have the qualifications to select talents. This brokerage company is actually controlled by Jia Nailiang's sister Jia Shan, which is more like Jia Nailiang's personal workshop. And Jia Nailiang's current career is mainly live broadcasting, and he has not been on Mango's variety show for four years, and it is estimated that his relationship with Mango is also estranged.
Foreign players entering the tournament and crowding out places pales in comparison
In fact, every season of "Sister Lang" has related contestants. The reason why the sister who was selected before felt less "emperor" was that in addition to the fame and talent of the sister herself, it was also because there were enough places, and it was not obtrusive to be placed among the sisters sincerely selected by the program group.
Now, because of the international season, more foreign sister places have been opened than before, which is bound to compress the space for domestic sisters. In this case, the number of relationship households fixed to "Sister Lang" is not less, and the proportion of related households becomes larger, which will naturally appear abrupt.
Moreover, the new foreign sisters are all sisters with characteristics and strength, which will naturally set off this year's relationship more mediocre. For example, Liu Yiyun, a member of the second generation of the Korean group representative f(x), singing, dancing, rap hard power is not much to repeat, the show's expectations for her should be similar to Zheng so-yeon in the previous season, focusing on a Korean fan feeling.
Other foreign sisters are not well-known at the domestic public level, and the program group can choose them, there should be no relationship at the capital level, which is a sincere casting and betting treasure. For example, after the show was broadcast, the older sisters Mei Yi Liya and Zhifu who had the most fans in the circle.
Mei Yi Liya has a strong basic plate in the two-dimensional circle layer, and the first stage is also recognized by the judges as the most stable strength player in singing and dancing. She can get out of the circle and out of the two-dimensional audience circle, in addition to her famous song "Pure Land of Bliss" itself is very suitable for short video marketing communication, but also because her "strength + cute" contrast personality is enough fans. At present, her CP hype is also the most successful, with the translation brother in the early stage, and the "Lin Ya Journey" with Gong Linna in the later stage.
Vietnamese sister Chifu is Vietnam's top being. She herself is from a draft, so when she comes to the internal entertainment singing and dancing show, she can copy the template that became popular in the past - appearance + stage performance, and it is inevitable to be a fan in the domestic circle. Coupled with her gender-neutral sexual orientation, she fried CP in the show and her idol Liu Yiyun, which has a good effect.
Even a foreign sister with no background has won the favor of many audiences this time. For example, Russian sister Kelly debuted in The Voice of Russia and married her Chinese husband and godson early. Even if the first stage is wrong, it is still the foundation of singing and dancing; The drama of the American sister Tang Bohu and Yigong surprised many audiences.
It is a pity that although the strength of foreign sisters is good, they have enjoyed the dividends of the program group's opening of foreign sister places, but it is foreseeable that most of them will still become cannon fodder. Because I don't sign a domestic team, I don't understand the domestic marketing logic, I don't have a background, I don't attract enough fans, and I only have the script of "one round of travel" left.
It may be precisely because most foreign sisters are good seedlings who sing and dance, so there are so few sisters who can dance in China this year. In the past, the configuration of "Sister Lang" was at least two or three professional dancers, plus at least two or three actors with dance foundations, and this year there was a single seedling Xie Xin.
As for Ella Chen Jiahua, she was not good at dancing during the group. Anyone who knows SHE a little knows that they are singing and dancing as the supplement, not a singing and dancing girl group as defined now. Ella Chen Jiahua's current dance foundation can only be regarded as a late-stage hobby.
The show goes a lot like "Creation Camp 2021"
The N generation will encounter bottlenecks, and most of the time, the program team can think of similar coping methods. It is nothing more than trying to introduce living water to break the bottleneck, change the blood of resident guests, competitors, etc.
For example, "The Singer", which has been done for many seasons, introduced foreign contestants to participate in 2018, and found British singer "Sister Stone" Jessie J to compete on the same stage with domestic singers.
Draft shows actually need more blood changes, usually after three seasons, the market is already wild. In the fourth season of "Creation Camp", two tracks were opened for the first time in 2021, domestic and foreign, with foreign players accounting for one-third. In the end, the popularity of the foreign contestants sprang up, accounting for half of the group's quota, and the show achieved a certain catfish effect. Now, South Korea is also engaged in international drafts, "Girls Planet 999" and "Boys Plants" have opened foreign tracks, more and more Chinese and Japanese competitors, and Japanese and Chinese players have made significantly more overseas debuts.
But this kind of open foreign program can easily go to two extremes. On the one hand, the show can give the audience a certain sense of freshness, such as the comedy variety show effect of Mei Yi Liya using body language to communicate with Gong Linna because of the language barrier. Foreign sisters communicate cultural differences with domestic sisters, resulting in a sense of déjà vu in programs such as "Informal Talks". To put it bluntly, opening up foreign contestants, foreign sisters, as catfish, can successfully revitalize the program, and must benefit the most.
On the other hand, because it is related to the success or failure of competition and career development, it will also cause dissatisfaction among domestic sister fans, and provoking nationality confrontation and contradiction is an inevitable public opinion crisis. In order for foreign sisters to gain a foothold, in addition to being able to afford pickpocket archaeology, they also need to find a reliable public relations team. Although the money of internal entertainment is easy to earn, if you come in and take a share of others, you will naturally make a lot of enemies. If you don't do public opinion and public relations well, especially if you are labeled as a political issue, it will be difficult to turn over.
Previously, when Wang Xinling was picked up with past photos and positions after "Wave 3" became popular, the team dealt with the negative in time and won positive reviews from official media, which is a good public relations case.
At present, Mei Yi Liya has surpassed Xie Na, who is ranked first in popularity, and has also attracted the dissatisfaction of some of Xie Na's fans, and fans on both sides have attacked each other on the issue of nationality.
This scene is very similar to "Creation Camp 2021". At that time, it was also because of the high popularity of Japanese players Zando, Rikimaru and Mika, and many lists competed fiercely with the first place Chinese player Liu Yu. At the same time, Liu Yu is also the only player who focuses on the national style, and Liu Yu's fans strive to keep the first place, as if it has become a "patriotic" mission that must be achieved.
Therefore, the domestic sister in "Sister Lang 4", who wants to kill a bloody road from the bright performance of foreign players, I am afraid that they must also find opportunities from the national style.
Of course, Hard Candy Jun really doesn't want "Sister Lang" to go to such a routine, after all, the sisters are here to become popular, not to grab the position. Sisters at home and abroad don't have to fight to the death, everyone uses the difference in culture to create a stage and variety show memes in the circle, which is more practical and popular with the audience.