Aba Prefecture vigorously cultivates the landmark products of "Sewan Tibetan Fragrant Pig"

In recent years, Aba Prefecture has adhered to the guidance of the government, led by points and faces, and made overall plans, and vigorously developed the characteristic industries of landmark products of "Sewan Tibetan Fragrant Pig" by grasping key points, making up for shortcomings and strengthening the foundation, cultivating new momentum for economic development, and promoting the transformation of "small specialties" into "big brands".

Enhance brand value. Relying on superior resources, we will continue to carry out brand promotion actions, support enterprises to participate in various expos and promotion meetings, and dig deep into market potential. Implement the strategy for the protection of geographical indication products, include the landmark of "Sewan Tibetan Fragrant Pig" into the early warning monitoring object of trademark registration, timely push the monitoring results to the right holder of the landmark, and comprehensively strengthen the protection of product intellectual property rights. Implement daily supervision and special rectification, severely crack down on producers and sellers without legal authorization, and effectively maintain the brand value of the landmark products of "Sewan Tibetan Fragrant Pig".

Promote integrated development. Promote the establishment of Xingxin Agriculture and Animal Husbandry Co., Ltd., implement the management model of "company + cooperative + family farm + farmer", and build a designated breeding base for Tibetan fragrant pigs in Sewan, Heishui County. Coordinate the implementation of the promotion project for the use of geographical indications, actively explore the "Sewan Tibetan Fragrant Pig" logo + product + brand + industrial development path, and promote the industry to become bigger and stronger. Make up for the shortcomings of production and processing, invest 24.6078 million yuan to establish a Sewan Tibetan fragrant pig food processing base, and further improve the industrial chain.

Boost rural revitalization. Focusing on serving regional economic development, with the support of industrial development as the key, promote the breeding scale of Sewan Tibetan Fragrant Pigs from the initial self-feeding, development to 60 standardized farms, fattening pigs per year increased to more than 30,000 heads, the total income reached 120 million yuan, attracting 14 village collective economic investment, 8 townships and 60 villages on behalf of the dividends, the annual dividend of 1 million yuan, the current "Sewan Tibetan Fragrant Pigs" brand from "raised in the deep boudoir people do not know" to the north, Shanghai, Guangzhou, Shenzhen and other places to pursue the general recognition of the elite people who pursue quality, Its brand recognition has been improved by leaps and bounds.

Communication: Chen Ming

Editor: Lin Qianzhong

Editor-in-charge: Zhao Ling