On May 5, Marvel's latest blockbuster "Guardians of the Galaxy 3" finally met with mainland audiences.
At the beginning of 2023, Marvel fans are looking forward to the good news, and Marvel, which has disappeared in the mainland for nearly four years, officially announced its return, and immediately set "Black Panther 2" and "Ant-Man 3", especially "Ant-Man 3" or China and the United States to be released simultaneously. This made many fans cheer: Marvel has finally come to save the mainland film market.
It's a pity that Marvel can't even save itself. The box office of "Black Panther 2" and "Ant-Man 3" is completely unexpected, far below the level of the previous works in the series, which makes people wonder that after 4 years, Marvel has no appeal in the mainland? Of course, there is a view that Black Panther and Ant-Man belong to second-tier superheroes, and the actors are not very popular in the mainland, which can only be regarded as Marvel's warm-up.
But this "Guardians of the Galaxy 3" should be considered a meal!
In 8 days of release, "Life is Unfamiliar" lost the championship, and the box office of Marvel's new film broke 13.8 million in 7 hours!
As of 7 o'clock on May 5, the mainland box office of "Guardians of the Galaxy 3" exceeded 13.8 million, beating Ma Li's "Life Road is Unfamiliar" to win the first place at the box office, accounting for 29% of the films and 66% of the box office.
On the 8th day of its release, "Life is Unfamiliar" had a single-day box office of 2.13 million, and lost the first place 4 days after counterattacking "The King of the Long Sky" to win the championship! At present, the cumulative box office is 565 million, accounting for 24% of the films, it can be seen that although "Guardians of the Galaxy 3" premiered, the theater line already has doubts about Marvel, and has not reduced the arrangement of "Life is Unfamiliar" too much!
This is not good news for "Guardians of the Galaxy 3", if the box office on the opening day is not good, I am afraid that the follow-up films will be cut.
The cost is overrun to 1.7 billion, and Marvel's turnaround battle is not good!
The first part of the series was released in 2014, the mainland box office was 596 million, and the second mainland box office in 2017 rose to 686 million, after participating in the third and fourth parts of "Avengers", this funny superhero team has more fans, and the protagonist Star-Lord plays Chris Pratt also has the "Jurassic World" series, such a super box office hit.
Therefore, there is hope that fans want to regard "Guardians of the Galaxy 3" as Marvel's turnaround battle in the mainland.
As the final chapter of the series, "Guardians of the Galaxy 3" spent a full 250 million US dollars to produce, that is, 1.7 billion yuan, partly because of the movie overrun, but does not mean that "Guardians of the Galaxy 3" production will be particularly good, now Marvel's superhero movies cost about 200 million US dollars, but the special effects are getting cheaper, the main problem is that the starring salaries are getting higher and higher.
This time "Guardians of the Galaxy 3" takes the origin of the fate of the rocket raccoon as the starting point of the story, combined with the growth of the entire Guardians of the Galaxy members, of course, saved the world by the way, so that the team had a perfect curtain call, judging from the premiere evaluation, this time for fans, "Guardians of the Galaxy 3" is excellent.
However, the freshness of the movie North American Rotten Tomatoes is 81%, which is actually not a particularly good result.
Of course, Marvel has a set of word-of-mouth publicity, and before its release, many people boasted that "Guardians of the Galaxy 3" is the best Marvel movie after "Avengers 4", such a publicity technique seems to be used in every Marvel movie after "Avengers 4", not only the audience does not believe it, I am afraid that Marvel itself is not confident!
This year, Marvel's "Black Panther 2" has a box office of 106 million in the mainland, and "Ant-Man 3" is 272 million.
Really made Marvel and even Hollywood lose face, from the current premiere results, I dare to conclude that the mainland box office of "Guardians of the Galaxy 3" may be difficult to exceed 400 million