Walking down the street, sitting on the subway, everyone has a beautiful and comfortable pair of sneakers on their feet, and most of them are wearing casual sportswear.
One or two decades ago, most of the costumes of Chinese people were Zhongshan suits, suits and leather shoes, the style was dull and the same, and few people wore sportswear to travel.
At that time, sportswear was the preserve of athletes. With the successful hosting of the 2008 Summer Olympics in China and the vigorous promotion of foreign sportswear brands in China, fashionable, colorful, comfortable and durable sportswear and sneakers have become the favorite of the general public.
Only in government offices, large enterprises and institutions, and important business occasions do people wear suits and shoes to see the formality. Now some large companies are also starting to blame employees wearing casual sportswear to work.
In their leisure time, professionals will wear their beloved leisure sportswear, especially college, middle and primary school students, businessmen, entertainers, freelancers, retirees, they can't wait to wear sportswear all day to walk the streets.
Western brands represented by Nike and Adidas have made a lot of money after knocking on China's sportswear market. China's clothing brands have been tepid and in a state of sparring.
Who knew that the big bosses of Western sportswear no longer paid attention to business, and even took the lead in boycotting Xinjiang cotton, causing strong disgust and resistance from Chinese. They are no longer obsessed with Western brands, but they find that the style and quality of Chinese clothing brands around them are not at all inferior to Western brands.
This has given Chinese local sports brands Li Ning, Anta and other enterprises a golden opportunity to develop, allowing them to become Chinese favorite domestic sportswear brands.
Western sportswear brands do not study the habits of Chinese deeply enough, and they bring Westerners' preferences and styles directly to China to promote them, and the price is still very high. Chinese designed sportswear, will consider the Chinese wearing habits more, and after adding elements of Chinese culture, the price is also very fair, making it easier for Chinese to accept themselves. Even China's long-established sneakers have taken advantage of this to rejuvenate and enter the international market.
How many of your own sportswear and cool sneakers do you own? When do you like to wear them?