"Slam Dunk" movie version, kill crazy!
The box office exceeded 100 million on the first day of release.
More than 120,000 people scored 9.1 points, five-star brushing.
Of course, there is also Uncle Yu in the movie-watching army.
This hot-blooded animation of the 90s accompanied a generation through its youth.
As soon as the five tigers of Xiangbei appeared, Ye Qing returned in an instant.
Uncle Fish came out of the movie theater and couldn't wait to jump and hit the air three points (endured).
Actually, it's not just "Slam Dunk".
Recently, Japanese animation has continued to be popular in theaters.
"Lingya's Journey" grossed more than 700 million, becoming the highest-grossing movie after this year's Spring Festival;
Conan's theatrical version of "The Undead on Baker Street" is being re-screened;
Miyazaki's "Sky City" has also been officially announced for June 1...
But in contrast, Japanese animation disappeared from television.
CCTV still broadcasts European and American animations, but Japanese animations are almost nowhere to be seen.
Why is this the case?
Let's take advantage of this nostalgic wind and look back to find the answer.
In fact, the story of "Slam Dunk" ended as early as 27 years ago.
Although the movie version has some original plots, it is still based on comics.
The outcome of the match between Xiangbei and Shanwang Gonggao is no secret.
Even so, "Slam Dunk" can still be popular this April, making countless people cry in the cinema, which shows the power of feelings.
In 1993, the TV version of "Slam Dunk" was broadcast in Japan.
Later, it was introduced into domestic TV stations and became the youth memory of a generation.
The character hand-drawn of "Slam Dunk" appeared in the TV series "Hello, Old Times"
In that summer when the air is full of seafood.
Sakuragi Hanamichi, Rukawa Kaede, Akagi Takeshin, Mitsui Shou, and Miyagi Ryota formed the Shonhoku High School basketball team.
With the goal of the national competition, we will compete against the strong teams of various colleges and universities, and write a passionate youth story with laughter and tears.
On the pitch is for the dream of playing together, in the stands are best friends, with favorite girls.
The reality is so light that there is no weight, only the dream is steamed by the bright sun to taste sweet.
There is no one who has tasted it again and does not want to taste it again.
And with "Slam Dunk" as the coordinates, you will find it when you look forward and backward.
Classic Japanese anime from the eighties and nineties, more than one.
"Astro Boy", "Smart Ichiyu", "Evangelion", "Transformers", "Robot Cat", "Dragon Ball", "Saint Seiya", "Pokémon", "Sakura Magic Card", "Crayon Shin", "Cherry Maruko", "Sailor Moon", "Detective Conan", "Inuyasha"...
They are also accompanied by classic Chinese dubbings and broadcast on TV.
At that time, the communication medium was simple and single, and television was the main force.
The generation that watched the same batch of works also had similar memories of youth.
But at some point, Japanese animation disappeared on television.
In January 2022, the authoritative ratings data provided by the State Administration of Radio, Film and Television is being interpreted.
It is mentioned that the animation with the highest ratings that month is "Jiao Yulu" broadcast by CCTV1.
The animation ratings champion in January 2023 is "Super Steel Man" broadcast by CCTV14.
As you can see, something has changed.
Source: China Audiovisual Big Data
After the Japanese animation boom in the nineties.
The youth memories of the post-00 generation began to be dominated by domestic animation:
"Joy and Big Big Wolf", "Bear Haunted", "Divine Chef Xiaofugui", "Little Carp Adventure", "The Legend of the Seven Heroes of the Rainbow Cat Blue Rabbit", "Go Boy" ...
On this basis, the mainstream animation works watched by the post-10s began to join:
Domestic animation: "Pigman", "New Big Head Son Little Head Dad", "Shuker Beta 2019" and so on.
Co-production: "Super Flying Man" and so on.
European and American animations: "SpongeBob SquarePants", "Little Column Under the Sea", "My Little Pony", "Peppa Pig" and so on are also broadcast on CCTV.
Japanese animation, without a trace.
CCTV is currently broadcasting hot animation Source: CCTV Network
The year before last, the news of CCTV's introduction of the Japanese animation "Working Cell" also triggered a wave of heated discussions.
Many people are shocked to realize that Japanese animation has been blank on the small screen for many years.
This is in stark contrast to its popularity in cinemas.
What's going on behind the scenes?
The disappearance of Japanese animation on television, everything can be traced.
Hidden worries have been buried since the time of introduction.
In the early eighties, Japanese animation became very popular as soon as it was introduced.
The first Japanese anime "Astro Boy" was introduced to be popular among teenagers.
Due to the strong response, CCTV urgently chased the second time and broadcast it in prime time.
An introduction to Astro Boy in the inaugural issue of TV Weekly in 1981
The nineties were the golden age of Japanese animation creation.
A large number of world-class animators such as Hayao Miyazaki and Katsuhiro Otomo have emerged.
In addition, the scale of introduction is loose, and the types of works are also diverse.
The rise of pirated VCDs has also broadened the channels of communication and increased the influence and reception of Japanese animation.
At that time, most of the anime works that came to our eyes were made in Japan.
But soon, problems arose.
First, delete and change.
In 2000, "Evangelion" was introduced by Shenzhen TV.
However, because the content thickness far exceeds that of children's works, there are many violent and bloody scenes in it.
Two deletions made the content unrecognizable, and it was successfully introduced.
The original work was deleted and renamed "New Century Skyhawk Warrior"
Then there is the boycott.
In 2007, news broke that the animation "Death Note" was sold in primary and secondary schools, which aroused social attention.
Since then, many parents have written to the radio and television to explain the dangers of animation.
Subsequently, the official issued relevant corrective measures, and the animation was banned.
In 2015, the Ministry of Culture published a blacklist of violent terrorist anime.
"Tokyo Ghoul", "Attack on Titan", "Death Note", "Black Deacon", "Parasitic Beast" and other works are impressively listed.
Japanese animation seems to have completely "discredited".
On the other hand, officials have increased control over the broadcast of Japanese animation.
While strengthening the review, it also reduces the broadcast ratio.
In order to support domestic animation, time and space were moved.
Since 2006, CCTV has gradually stopped broadcasting overseas animations in prime time.
Japanese animation, not to mention.
And Japanese animation itself is also showing fatigue.
In the 2008 financial crisis, the Japanese animation industry was hit hard.
Production was slow and less creative.
In addition, the decline in the birthrate of society has led to a decrease in animations aimed at children.
Instead, animated works such as Attack on Titan are aimed at specific groups of people.
Pure youthful blood animation, very few.
This is naturally contrary to the requirements of domestic TV stations for animation works.
The aforementioned "Working Cell" was able to appear on CCTV after many years.
It is also because the work personifies the operating mechanism of various cells in the body, and the science popularization is very meaningful.
It meets the requirements and expectations of TV media for young animation edutainment.
After that, Japanese animation did not really return to domestic television.
In this way, has it become a luxury for the next generation to want to have their own "slam dunk" as a youth memory?
After the 80s and 90s, the reason why we have collective memories such as "Slam Dunk" is precisely because we have all squatted in front of the TV.
The phrase "coach I want to play basketball" has long exceeded the context of the work with the blessing of time, and has become a fixed code word, which is used to complete the recognition between specific groups.
And the establishment of such a unified symbol is accomplished through a single viewing medium.
Nowadays, short videos are on the rise, and mobile viewing terminals are everywhere.
The word network was added before the TV, and even then the viewing rate dropped significantly.
Everyone has a choice, which leads to the scattering of information.
In the documentary "Hello Future Humans", it is mentioned that the generation that grew up in a high-speed and developed network environment.
Unlike the previous generation, they have long been the natives of the era of all kinds of electronic products.
Freer, more lonely.
However, with the greatest choice, there seem to be not many options for works.
The disappearance of Japanese animation on television does not directly lead to the rise of domestic animation.
In fact, the former is gradually disappearing, and the latter does surge in production, but the quality is not guaranteed.
Not only frequent outbreaks of plagiarism, but also poor production has repeatedly brushed the lower limit.
CCTV "Kitten La La" plagiarized the Japanese animation "Sweet Private Cat"
"Window of the Mind" plagiarizes the Japanese animated film "Five Centimeters Per Second"
In 2010, "The Story of Lei Feng", which was broadcast on CCTV Children's Channel, surprised everyone with its strange painting style and production level that was difficult to describe in words.
It has set off a wave of questions about the domestic animation industry on the Internet.
At the same time, the convenience of online reporting has also increased the frequency of lightning explosions in animation works.
The bad boy plot in "Slam Dunk" is probably difficult to escape judgment today.
The word-of-mouth work "The Legend of the Seven Heroes of the Rainbow Cat and Blue Rabbit" was accused of containing bloody foul language during the broadcast, and then reported the suspension shelf.
Not long ago, the incident of parents bombarding "Chinese Odd Tan" seemed to make history repeat itself.
Piles and piles, so that today's animation works are gradually broken.
Young works can still renovate old works, and young people with further requirements for intellectual mood are directly vacant on TV.
Teens either go online or go to theaters.
Among the audience of "Journey to the Bell Bud", the high proportion of young audiences is very telling.
To be fair, it's easy to lament that the new generation of young viewers "hasn't seen the good ones."
But in fact, behind this regret, in addition to the emotional filter.
There is also nostalgia for classic masterpieces and a thirst for more good animations.
In fact, in recent years, domestic animation has begun to make efforts on online platforms and cinemas.
Animated films such as "The Return of the Great Sage" and "Nezha: The Devil Child Descends" have repeatedly achieved amazing box office miracles.
Online animations such as "Fox Demon Little Red Lady", "Assassin Wu Liuqi" and "Under One" are also very popular.
But, not enough.
The more attention is distracted in the impetuous era, the more creators need to break the wall with high-quality content and sink their hearts into creating animation works with a sense of companionship.
The more popular the funeral culture, the more bright blood is needed to break through the gray fog and haze in the air of the times.
Now this situation is just like the classic battle in the national competition in "Slam Dunk".
Xiangbei was crushed, twenty points behind its opponent, and the atmosphere was depressed.
And the more hopeless, the more it is necessary to change the game with a goal to change the game.
This, of course, also requires the audience to trust and tolerate with a more open mind.
Like cheering spectators in the stands.
More detailed and effective policy mechanisms are also needed to provide positive support.
Just like the patient guidance of Coach Anzai.
At the end of the day, to win this game, all parties need to work together.
Hopefully in the next 27 years.
Today's growing generation has the opportunity to sit in the cinema and shed similar tears.
Let the emotion and shock brought by good works replace the long-term flow of youth in the heart.