Nearly 30 years old, she chose to turn for revenge nearly 30 years old, she chose to change careers for revenge 1234

<h1 class="pgc-h-center-line" data-track="1" > nearly 30 years, she chose to change careers for revenge </h1>

Reprinted from the Human TheLivings

The story takes place in the advertising department of the top fashion magazine in China, behind the bright and beautiful neon flashing everywhere is full of deceit and intrigue, 29-year-old former jewelry salesman Xia Min broke into this "besieged city" alone to avenge his friends, who knew that not long after joining the job, he encountered the pit dug by the leader. Was this an accident, or was it a well-planned "workplace palace strategy"? Some people say that this is called despicable, but in this world, choosing goodness has long become an ability. And see how Xia Min cut through the thorns and thorns and skillfully resolve this dangerous situation.

<h1 class="pgc-h-center-line" data-track="259">1</h1>

Her name is Xia Min, and this is her first day at Vanguard Fashion Pioneer.

When she first entered the first major issue of domestic fashion magazines, she today chose a Chanel - navy blue, white and red classic tri-color tweed short-sleeved dress, diamond diamond check sheepskin leather black classic mouth cover bag, calfskin black Mary Jane shoes, contract more than 100,000 yuan - this is Xia Min's salary for the past three months.

It was her only complete set of Chanel outfits, which she had just started three days earlier. The decision was made not because she could never go wrong wearing Chanel on her first day at Vanguard, but because the witch who interviewed her a week earlier— Vanguard's publisher Audrey Yang — was a fan of Chanel. She just did what she liked.

She put her name on the front desk, and the little girl at the front desk led her into a small conference room and asked her to wait. A week ago, also in this conference room, this little girl at the front desk said the same thing to her, and then she waited for two hours to wait for the interview. I don't know how long I'll have to wait today. Xia Min had been mentally prepared, and casually picked up the latest issue of Vanguard Fashion Pioneer on the conference table and leisurely flipped through it.

How many people are still reading fashion magazines in this day and age? She didn't know that no one around her had ever bought a fashion magazine anyway, and even when she went to some cafes to wait in line for coffee, it was rare to see anyone go to the magazine shelf next to her to pick up a fashion magazine and flip through it. Most of the time, people scan the magazine shelves at best to see who's on the cover, and that's it. But people in the industry have a mysterious confidence that they feel like people all over the world are reading fashion magazines. Perhaps the word "the whole world" covers too wide a range, and they are not confused about it, they will narrow the scope and be more precise, that is, "people with taste and pursuit in the world.".

"Early, you're Xia Min, right?" A woman in Tory Burch ballet shoes walked into the conference room, her face covered with thick foundation that might have been trying to hide a big red pox in the lower right corner of her mouth, and she was draped in a long black hair, about twenty-five or six years old.

"Hello, I'm Xia Min." She smiled.

"I'm Annie of HR," Annie said as she sat down across from her and gave her an A4 sheet of paper, "please fill out the induction form and we'll do the onboarding process." ”

The onboarding process is a routine operation, and Annie feels like an emotionless robot when doing these tasks. In contrast, Cindy at the front desk, who Was the first person Annie introduced to Xia Min, was more emotional, though her expression of emotion was usually mixed with impatience and irritability. The superior of these two people, that is, carol, the HR supervisor who first met Xia Min, was very kind and friendly at first, and her voice was as pleasant as a radio anchor, but this was limited to the first impression. What kind of person an HR is, he will only reveal his true face when he asks you to leave.

After the entry procedures, Annie routinely took her around the office and introduced as she walked: "Our Pioneer Group is headquartered in the United States, and there are many magazines under it. Pioneer China currently owns four publications, all printed on the red glass wall at the front desk entrance. You should have seen it, right? ”

Before Xia Min could reply, Annie had already taken it upon herself to continue to say: "Our headquarters is in Beijing, all the editorial departments of the four magazines are in Beijing, and the Shanghai side is mainly your advertising department..." Xia Min can imagine how many new employees Annie's introduction has said, and she already knows these basic information.

Pioneer China's office in Shanghai is located on the 22nd floor of the high-end office building Fenghui Building, and the office area is distributed in a zigzag shape. The two passed through the advertising departments of three magazines, House Anzai, Gentlemen Gentleman and Visitor, and finally came to vanguard advertising.

"This is your department." As soon as Annie's voice fell, the door to a separate office on her right suddenly opened and a woman stepped out of it angrily. Her skin is dark, but it looks shiny, and it has the effect of tanning. When Annie saw her, she immediately looked away, and the woman glanced at Annie, her eyes full of contempt, only to hear her say in a loud voice: "I will find a lawyer to sue you!" It's completely illegal for you to do this! Wait for arbitration! ”

With that, the woman walked over to her workstation, divided by two, picked up a sun hat, a pair of sunglasses, and a Chloe handbag, and left in anger. As she passed Xia Min and Annie, she gave Annie another vicious look, and then threw a disdainful look at Xia Min. Later, Xia Min knew that this woman's name was Bai Sasha, and Xia Min had come to pick up her plate.

When this scene happened, the women sitting in the office were very calm, the caller was still on the phone, the keyboard was still typing, and the person who was wearing makeup in the mirror was still preoccupied with makeup, as if shielding all the interference from the outside world; especially the woman sitting in the independent office, when Annie tapped on her office door, she got up as if nothing had happened, and walked out with a smile.

"Oh, that's the new sale, right?" She is linda, the advertising director of vanguard advertising department, Chen Lin, short, walking with her hands in bags, quite social. Today she was wearing a pair of black chiffon jumpsuits and red Stuart Weitzman with high heels, bobo hairstyle and white shiny complexion looking, she seemed to be only about thirty, but the cloudy eyeballs and eyes were sophisticated, as well as wrinkles around her neck, revealing that her actual age may have approached forty.

"Yes, it's the new sales Xiamin." Annie nodded obediently, and her attitude was suddenly very polite, "You weren't absent during the interview that day, so Audrey directly confronted him." ”

Linda nodded, "I know, I was on a business trip that day," she said as she looked at Xia Min. "Are you a fan of Xiangxiangjia?" Wear a full set of Chanel. ”

"It's not, I just like the style of this season, so I bought it." Xia Min replied, while politely complimenting, "Your Stuart Weitzman is very beautiful." ”

"Their shoes are OK." Linda turned to Annie, "All the onboarding?" ”

"Yes, it's all done."

"Come, let me introduce you to our colleagues in our department." Linda said, walking over to everyone's seats, "Come on, we've got new colleagues on board." Xia Min, welcome everyone. ”

The women sitting in the seats glanced at Xia Min, and the one on the phone made a gesture that he was on the phone, and the three who typed on the keyboard invariably bent the corners of their mouths to Xia Min, but the one who was wearing makeup was still wearing lipstick.

"Xia Min, would you either introduce yourself?" Linda proposed.

"Hello everyone, my name is Xia Min. Single, unmarried, twenty-nine years old. Please pay more attention to it in the future. When Xia Min spoke, no one looked at her, as if she were introducing herself to the air.

It's really rude, Xia Min snorted coldly in her heart.

Linda didn't say anything in the face of such a "rude" situation, and she continued her task: "With you included, we have a total of eight sales, two of which are out for meetings, and I will introduce you to a few colleagues who are here now." At this point the one on the phone ended the call, and Linda pointed to her, "Amanda, mainly responsible for the Estée Lauder Group, Prada, Miumiu, BMW, etc." Amanda responded with a smiley face and a simple "Hello."

Amanda, Wang Shiyu, looks sweet, does not smile is already eight points sweet, laugh directly to very sweet, she is not tall, but the proportion of the figure is very good, so it appears long legs, long brown hair, rich in luster. She is the only unmarried saleswoman in the office besides Xia Min, and she is currently single.

Linda then introduced three keystroke sales: Yuki, Song Ying, shawl hair, picked a few pinches of silver hair, oval face, because of the air outlet on the top of her head, the temperature around her was a few degrees lower than other places, so she wore a Burberry plaid scarf on her shoulders, she was mainly responsible for L'Oréal, Tiffany, Burberry, Ferragamo, etc.; Kate, Zhang Katie, wore a black lace choker around her neck, thin and thin, wearing a miniskirt, She is mainly responsible for Kering Group, Shiseido Group, etc.; Miranda, Zhao Yinhui, wearing a slim low-cut short-sleeved knit shirt, spring is looming, a big wave roll, adding to the mature female style, she is mainly responsible for Hermès, Coach, Tod's, Mercedes-Benz, etc.

"Debby, don't be beautiful, beautiful enough, come, your customer's customer is coming." Linda finally called debby, Liu Wanyin, a woman who was concentrating on makeup, who was now laying a base on her neck, otherwise her face and neck would appear in two shades, her hair was high and coiled, tied with a clean pill head, almond eyes, high nose bridge, small face plate, God gave her a delicate facial features, but gave her bloated body.

"Here it comes," Debby said as he stood up and swung closer, "hello, I'm Debby." Wow, you're so beautiful! I also have a hey about this bag. ”

"This is miss Chanel of ours." Linda pointed to Debby and said, "Her clients are Chanel, Amore Group, Volvo and so on. ”

Everyone was chatting, and three women appeared not far from the aisle, and standing in the front was the female demon head - Audrey Yang, Yang Minzhi.

Audrey Yang, the publisher of Vanguard Fashion Pioneers and also oversees the publishing business of House Anzai, is over fifty years old and has no trace of the years on her face. Medium height, although slightly blessed, but not fat, slightly fat figure but added a little bit of nobility. I saw her wearing a pair of Dior sunglasses and carrying a Fendi handbag.

The next one, Xia Min, whom she had seen last week, was Audrey's assistant, Maggie, Shen Yan. Tall, model-like, unsmiling, perennial poker face, giving a feeling of not being allowed to enter, Maggie helped Audrey carry a computer bag, but was walked out of the runway by her feeling. The last woman, between Audrey and Maggie in height, with mung bean eyes, thick lips, and deep nasolabial lines suggesting a growing age, was not very good at the moment, and she was exhausted. She is michelle, Qian Qi, who is responsible for the sales of lvmh group, the largest customer in the advertising department.

"Audrey, you're coming back from the meeting." Linda greeted her boss.

"Hmm." Audrey gave a perfunctory look and walked to the office by himself. Suddenly, she stopped and turned around, her face facing Xia Min.

"Oh, this is you on..." Linda hadn't finished speaking when Audrey interrupted her, "next time," her voice was angry, but as restrained as possible, "if anyone forgets to bring a magazine for a meeting, don't go to a meeting with me." With that, she turned and walked into her office, and Maggie followed and closed the door.

The atmosphere in the whole office suddenly dropped to freezing, and Yuki folded her Burberry scarf.

"There are two people in this office that you need to pay special attention to." The woman said to Xia Min, "One is Selina and the other is Maggie. Selina seems helpful, but she actually has a bad temper; Maggie seems to be thousands of miles away, but it will pull you in at key moments. Audrey loves Maggie, and Maggie certainly does everything to Audrey. Do you know why Audrey likes Maggie so much? Not only because of her ability and sincerity, but most importantly, Maggie does not gang up, does not participate in any small groups, and only does her part. Amanda once described Maggie as a sweeper, presumably. ”

"This is your performance indicator this year, I sent it to your mailbox, you take a look."

After receiving Selina's quick start training, Xia Min moved from the small conference room to Linda's office, she sat across from Linda, opened the email attachment, and an Excel sheet appeared, and the performance indicators were marked with numbers from July to December, with a total amount of tens of millions of yuan, and the indicators of each month ranged from millions to tens of millions.

"Did Audrey tell you about the rules for commissioning?"

Xia Min shook her head. "I only said that the commission was 1.5 points, not so detailed."

"Roughly speaking, the performance must reach 80% to get the commission, otherwise you will be done in vain that month, that is, the standard is 80%. If the month is 100, it is 100% complete, you can get another bonus, the bonus is 10,000. If it exceeds 1000, the commission for the excess part is two pips. But all performance has to be stripped of costs, and you have to pay attention to that. Selina sent you the AD Position, PP table, customer contact list, Rate Card, and this year's Media Kit, right? ”

"It's all sent."

"You digest it first. Media Kit part, you learn it yourself, then I will take you to the customer, you listen to how I explain to the customer, you just follow the words, and then this week I have no time to take you to meet the customer. Next week, let's go sweep the building next week. ”

"Okay."

There was a moment of silence.

Linda suddenly looked up, "Oh, I don't have anything to tell you for a while, you go out to work." With that, she continued to stare at the computer screen and looked at the mail as if no one was there.

"Then I'll go out first."

Before walking to the door, Linda suddenly added: "We have a fast pace of work, after today we will treat you as an old employee, you will adapt, right?" ”

"Yes."

Linda bent the corners of her mouth. "It was good."

<h1 class="pgc-h-center-line" data-track="256">2</h1>

Xia Min is not a native of Shanghai, she is a native of Shaoxing, Zhejiang Province, graduated from Z University in 2012, and then came to Shanghai to develop, and is now twenty-nine years old. This year marks her sixth year in Shanghai. Her first job was marketing at Rising Ruisheng, a local clothing brand, and her second job was selling at diamond jewelry company Eternal, and Vanguard was her third. After six years of work accumulation, she has a lot of savings, rented a sixty-square-meter single apartment in the city center, from the apartment to Vanguard only three stops by bus, very convenient. In addition, Vanguard's sales do not implement the punch card system, if you do not go out to the meeting in the morning, generally everyone defaults to ten o'clock to the company, so she can get up a little later with geographical advantages. Only today, the ghost sent God, she woke up early, only to find a WeChat sent to her by Linda at one o'clock in the morning:

"I went to Callis for a meeting at ten o'clock this morning and needed to have a Media Kit and a beauty Showcase ready."

Carlis is a French skincare brand (Author's Note: This is a brand invented by the author.) So Linda will need a beauty showcase to introduce the demo. It's just that the showcase part Xia Min doesn't know where to get it from. She immediately replied to Linda, asking her who could ask for showcase.

While waiting for Linda to reply, Xia Min quickly learned the history of the brand, the products currently on sale, and her spokesperson on the official website of Carlis.

Half an hour passed, without any news, and it seemed impossible to count on Linda. She suddenly issued a meeting notice in the early hours of the morning, and there were only two possibilities: either she had a bad memory and forgot to inform Xia Min earlier; or she deliberately killed Xia Min by surprise and set up a dismount. Of course, there is also the weakest possibility that the customer will notify her of the meeting at one o'clock in the morning, which is not nothing, but it is about equal to zero.

Who do you turn to for help? Just entered the company, are not yet mixed, so early to bother, not everyone will pay attention to you. Xia Min recalled the moment when Linda asked her to introduce herself in front of the crowd of sales, and there was no sales that looked up at her. It can be seen how indifferent the women are, and it is estimated that they will be laughed at for help. But Selina had been in contact with her the longest yesterday, and she might know.

So Xia Min sent Selina a WeChat message for help.

But still half an hour passed, and selina did not reply. Maybe it's too early, Xia Min thought, wait a minute. At the same time she quickly washed, put on makeup, and arrived at the office.

At eight o'clock in the morning, Xia Min appeared in Vanguard.

Undoubtedly, she is the first person to work at pioneer China Shanghai branch today. She queried WeChat, but Linda and Selina still didn't respond. She read Linda's WeChat again, as she began to wonder if Linda had sent the wrong person to the meeting notice, which was actually a prank. But would Linda make a mistake? Will you do boring pranks? After rereading it, Xia Min suddenly found that Linda did not give her the specific meeting place of Carlis, but only said that she was meeting at Carlisse's company. Where is Carlisse's company? Xia Min immediately flipped out the customer contact list and looked for Carlise's company address on it. Fortunately, she found it, and then compared with the address on the website to verify, there was no access, which was reassuring. It takes a half-hour drive from the company to Carlis, and she has another half an hour to prepare the materials.

Time passed minute by minute, at nine o'clock in the morning, the cleaning aunt entered the office to start work, Xia Min still did not receive a response from the two people, and she sent a WeChat goodwill urging in the middle of the way to prevent the two from missing out. So now that it is clear that these two people may be deliberately avoiding, it is very likely that the two have passed the qi behind their backs.

Xia Min suddenly remembered what Linda had asked her in her office yesterday:

"We have a fast pace of work, and after today we will treat you as an old employee, you will adapt, right?"

Could it be that Linda has been thinking about this since then?

If it is really her intention, do I want to satisfy her lusts? Let her be the leader who reprimands the employees? Xia Min asked herself.

If satisfied, maybe things are simpler, linda such a middle-level leader, is to like employees to obey her, to fear her, from which to get the pleasure of power. So give in on the small things, and she won't stumble on other big things. But such a price is reduced to her tool step by step.

This is the choice that all people in the workplace have to face, wearing a mask as someone else's tool, or taking off the mask to fight, both have their own advantages and disadvantages, no one is right or wrong, just choose differently.

Xia Min chose the latter.

Selina doesn't help, so find someone who can help. Xia Min remembered what the woman who called her last night had told her, and she said that Selina seemed helpful, but in fact her temper was very bad; Maggie seemed to reject people thousands of miles away, but the key moments would pull you along.

That's her. Maggie, the sweeping monk.

So Xia Min sent Maggie a WeChat message asking her for help where to find beauty showcases.

In less than ten seconds, Maggie returned a folder path to hers.

Xia Min immediately opened the computer, followed Maggie's prompts, opened the company's shared folder, and gradually found the old showcase folders of last year and the new ones this year. Showcase was found, but there were many showcases in it, which one did she pick?

While hesitating, Maggie came to another WeChat: "Found it?" Which customer would you like to show to? ”

"Found it. Carlis, a French beauty brand. Xia Min replied immediately.

"The brand didn't launch for a whole year last year, and the latest collaboration should be at the end of the previous year, and you can find one of their closing reports in the showcase folder in 2016."

Maggie's WeChat seems to rain in time. The entire brand has not been launched in the past year, and there are generally two possibilities: one kind of sales is estranged from the customer and leads to the lack of projects, and the other kind of sales are often moving around, but they have not nibbled on the next project for a year. Both possibilities are not good for Xia Min.

After Xia Min replied to the thank-you message, she immediately found the 2016 Carlise case closure report and read it.

The situation at that time was like this: Carlis asked Vanguard to help find a popular new generation of female stars, commonly known as Xiaohua, did an offline store activity, took ten photos and a video of the event and tidbits, Vanguard sent a WeChat and Weibo to promote the event. The appearance fee of the whole case, including Xiaohua, is about 1.2 million. Of course, the price will not be marked on the closing report, which Xia Min only learned later.

After reading Carlise's closing report, Xia Min dragged all the beauty showcases from last year and this year to her computer and then called for a ride. As she walked into the elevator, she suddenly remembered Audrey's admonition yesterday that she had to bring a magazine for a meeting, and she hurried back to her office, walked to the magazine rack, and took off the latest Issue of August and The July issue of the month.

Half an hour later, Xia Min arrived downstairs at The Callis and left for ten minutes. At this time, her phone vibrated, the caller was Linda, and almost at the same time, Selina also returned to WeChat, but she did not have time to watch Selina's WeChat, nor did she need to watch. But afterwards she read Selina's reply, Selina said that taking the children to school in the morning, there were too many things, did not read WeChat. Selina also returned to Where Xia Min's showcase could be found, although it was already ten minutes before the meeting.

"Early, Linda." Xia Min said hello first.

"Where have you been?" Linda asked.

"I'm downstairs at Callis, in the hall of office P."

"Well, I walked in."

Having said that, the figure of Linda appeared at the door of the hall, and the two found each other, hung up the phone, and came together.

"Early, you didn't wear Chanel today?" Linda looked at what Xia Min was wearing, and today Xia Min wore a dark blue dress with a Celine bag.

"No, you can't always wear Chanel every day, financially not allowed." Xia Min smiled as if nothing had happened in the morning.

"Let's go." Linda walked toward the elevator, "Everything is ready, right?" ”

"You mean Media Kit and Showcase?"

"Yes."

"All ready."

Linda was stunned for a moment, and glanced at Xia Min obliquely, and the moment the two looked at each other, they were a little embarrassed, as if they were testing each other for something. "Your earrings look good." Linda immediately shifted her gaze.

At this time, the elevator arrived, and the two entered the elevator.

"Your lipstick color today is also very beautiful." Xia Minlishang responded, "By the way, did you see the WeChat I sent you in the morning?" ”

"You sent me WeChat?" Sorry, in the morning has been with Huawei's customers concall, before you have time to see your WeChat, what did you send? "Concall, full name conferencing call, is a conference call.

Xia Min smiled and said, "Nothing, that doesn't matter." ”

"Well, I'll talk about the Media Kit in a moment," Linda paused, "do you bring the magazine?" ”

Xia Min did not answer immediately, the elevator was rising, reaching the 23rd floor to stop, the door opened, Xia Min stepped out and took out the magazine from the bag. "Of course, bring it." With that, he smiled confidently at Linda.

Linda's chin was slightly raised and the corners of her mouth were bent. "It was good."

<h1 class="pgc-h-center-line" data-track="253">3</h1>

At the meeting, Carlis attended a total of six people, namely the CEO, the ASSISTANT CEO, two wash series marketing staff and two skin care series marketing staff. Before the meeting began, everyone introduced themselves to each other.

Linda said as she took out her business card holder: "I am Linda, Advertising Director of Vanguard, this is my business card, please laugh." This is the sales of my advertising department, Xia Min, she will be in charge of Carlis in the future, please take more care. ”

Xia Min revealed a sincere smile and said, "Hello everyone, I am Xia Min." Sorry, my business card is still printing, or we add a WeChat, I send an electronic business card to everyone, right? ”

"Yes, yes." Alice of the Wash Series Marketing Department nodded, "I've pulled a group, let's add you guys as well." ”

"That's great, thank you." Xia Min moved the WeChat QR code of her mobile phone to Alice, and after the two sides were added as friends, she was pulled into the group, and she pulled Linda into the group.

"Then let me introduce the people on our side." Alice held up the gold-rimmed glasses on the bridge of her nose, she was young, about twenty-five or sixteen, and spoke so fast that she could tell that she was an acute child. Through her introduction, I learned that the Carlis Group has made a big personnel transfer this year, from the CEO to the ordinary employees, almost all of them have changed blood. The CEO Christina just took office at the beginning of the year and has made a series of personnel reforms since taking office. Alice and her division's Yoyo, as well as Daisy and Iris from the other skincare line marketing division, are all newcomers, and of course, IVY, assistant CEO.

"That's roughly the case on our side." Alice concluded, "Christina, so let's get started, shall we?" ”

Christina nodded.

Linda immediately picked up, "Okay, let's get started, let's talk about our Vanguard first." ”

When Linda finished speaking, Xia Min had opened the Media Kit on her computer, and she had already projected the computer to the white screen of Carlis's conference room.

"We vanguard is the largest issue of domestic fashion magazines, and this year is the tenth year of entering China..." Linda began to talk about it, and Xia Min quietly turned on the mobile phone recording function and recorded all of Linda's explanatory words so that she could learn her words after returning home.

Each line has its own language, and learning jargon is the first course to start the industry. Although Linda has a lot of careful machines, she has been deeply involved in this industry for many years, and she can achieve this position now, not just by means relying on tricks. Xia Min is a smart person, and what she is best at is taking advantage of other people's strengths, even if this other person has dug a pit for her. But digging holes is the norm in the workplace, especially in the media industry, where there are piles of women.

What Linda did was deliberately difficult in Xia Min's eyes, but if Xia Min had jumped out of her role and put herself in The Position of Audrey, things might have been completely different. Audrey may feel that this is a test for newcomers, and she may still be on Linda's side. After all, Linda is her advertising director, and Xia Min is just a newcomer.

Half an hour later, Linda finished the Media Kit introduction and moved to showcase.

"Let me tell you a few beauty cases that we've done in the past."

Xia Min opened a PPT synchronously, and the home page was a high-definition advertising map of the handheld product of Carlis spokesperson Nina. Linda was stunned, because it wasn't the first page of the showcase she was familiar with, but Xia Min waited five seconds and then turned to the next page, and Linda's familiar page appeared.

Linda reacted immediately, and the first page was added by Xia Min herself, in order to...

"Like an open-screen ad, there's a heart." Christina commented with a smile. It was the first time Christina had shown a smile.

Linda smiled and glanced at Xia Min. "Yes. So our first showcase was a project for Estée Lauder's little brown bottle last year..." Linda didn't introduce them one by one, she selected several representative case introductions, each of which was a cooperation of millions, from which it can be heard that Linda's expectations for Carlis are also at the million level. Judging from the facial expressions of Alice and others, they are very interested in these cases.

Xia Min secretly calculated in her heart that the whole year of last year may be because of their personnel turnover, Bai Sasha could not find the corresponding counterpart or the counterpart frequently replaced, Bai Sasha lost patience. In short, this year they are all rectified, which is a very good time to cut in.

After another half an hour, Linda finally finished all the briefings, christina thanked her, and asked Alice to introduce Carlise. Alice spoke quickly, and in three minutes she finished talking about their brand, then opened a picture.

"This is our marketing plan for the whole year." She walked to the front of the plan chart, "The first half of the year has passed, I will not say more, I will focus on the second half of the year." In the second half of August, we will have a new lavender series on the market, which is the main reason why we have invited you this time. The lavender series is a new product of ours and an important product of ours. We want to ask a heavyweight male artist to do endorsements, this male artist should be handsome, sunny and cheerful, singing and dancing, less negative news, and have works to press. Then shoot a few videos to use on our e-commerce platform, a bit like your Estée Lauder collaboration. ”

"It's totally okay." Linda replied at once, with some strange light emanating from her eyes, and later Xia Min knew that linda's eyes would emit this light whenever she smelled money. "Our artist resources are very rich, and I will turn around and ask Xia Min to sort out a list of the male artists of this type you said to choose from for you." Let's talk about the spokesperson first, and then talk about the shooting details. ”

"Great, great, great!" Alice's eyes were glowing, even through her pair of gold-rimmed glasses, "When the time comes, I will send you the product introduction of the lavender series." So I'll go on to say the following, and then November is the promotion time of the skincare line, and then the New Year's gift box at the end of the year. So we have a lot of cooperation projects to talk about next. ”

Linda nodded. "Yes yes yes. The regret of no cooperation in the past year can be made up this year. ”

The words landed, and everyone laughed.

After saying goodbye to the customer and entering the elevator, Linda couldn't hold back her joy and excitedly said, "Hear that?" They have three projects in the second half of the year, and you have to give me all of them. I estimate that there are about ten million in total. ”

"Is there so much?" Xia Min was skeptical.

"You didn't listen to the girl with the glasses—"

“Alice。 ”

"Yes, Alice said, the lavender series is looking for heavyweight male artists, and this alone will cost millions."

"But the performance should be removed from the cost, and this endorsement fee is the cost, right?"

"Yes, calculate the cost. The ten million I just said is the overall project cost, and your performance is about five or six million. ”

This is more reasonable.

"Anyway," Linda continued, "you're going to take all three projects down. Well, it has to be taken. ”

The elevator reached the first floor and the two men stepped out of it.

"I have a dinner party at noon, so I'll go first." Linda hurriedly said goodbye and left.

Even if the morning thing was so bad, Linda didn't say a word. Xia Min also threw this broken thing in the trash for the time being, and now her mind is all About Carlis, if it is true that according to Linda, there are ten million for three projects, then one project is about three million. Three million projects, won't Audrey personally come out and stare at it? Xia Min was vaguely excited.

It was a little quicker to get back to the office, and everyone seemed to be going to lunch. Xia Min was about to order a takeaway when she saw Peter carrying a bag into the office.

"Honey, didn't you go to lunch?" Peter put down his bag and took out the computer from it.

"I'm trying to order takeout, what about you?" Finished eating? ”

"Not yet, just tear it up with the customer."

"What customer?"

"MD, tear up a morning." MD is Michael Dean, an American light luxury brand (author's note: this is a brand invented by the author). "I'm starving now, let's go to lunch together, shall we?"

Xia Min has this intention. Because Huawei is also Peter's customer, she just asked him if Linda had any contact with Huawei people in the morning.

"Well, what's all around here?" You take me to eat. ”

"Come, follow me, and make sure you have a good time."

The two walked out of the office as they talked.

"Tell me what's going to happen to MD." Xia Min quipped.

"That's right, last week I sent MD a version of the program, but it was called back by the customer. The customer felt that the plan was not done well, and Yin Yang said a few words in a strange way. In fact, this version of the plan is not impossible, it is a little mediocre. You know what? There's nothing special about it, customers want a little bit of special stuff, every customer wants something special. Originally, Linda would go with me, but she said that there was another one going to drive and crashed. At the last meeting, the customer's guns were all fired at me. Peter laughed bitterly.

"Can't you change the time with the customer temporarily?" Like nine o'clock in advance? ”

"At that time, we were concalling with Huawei, and we couldn't do it in advance. Temporarily change the time, the customer is not willing, so they can only be the scalp. ”

"When will Huawei's start?"

"It's about half past eight. They are like this, Huawei people don't have to sleep. ”

Hearing this, Xia Min couldn't help but secretly wonder: Is it because I have too much heart? Linda was really talking to Huawei early in the morning and didn't have time to watch my WeChat? And Selina may have been misunderstood by me? She didn't actually communicate with Linda, everything was just a coincidence, was it a hypothetical palace plan?

"Peter, there's one thing I don't know if I shouldn't say."

"What?"

"The person who bumped into you was me, and she went with me to Carlis's meeting at ten o'clock in the morning."

"What?" Peter's eyes widened, "Honey! Why are you about ten o'clock this morning? So much time can be about, but bump into my will. ”

"Stop, it wasn't my appointment, I was also temporarily notified of a meeting."

"Oh, well..." Peter nodded thoughtfully, "that's because I'm too lucky." ”

The elevator arrived and the two men walked into the elevator.

"So how do you remedy MD now?" Xia Min asked.

"Let's make another plan." However, since the change of blood in the commercial newsroom, the plan made is really not as good as before. Peter shook his head meaningfully.

"When will our commercial newsroom change the blood?"

"That's what happened in the first half of the year. Let's say it in private. Although there were only two of them in the elevator, Peter suddenly lowered the volume, "Now the editors brought by Jennifer are too junior, no experience, no creativity." It is incomparable to the previous Yolanda period. ”

"Well... So why did Yolanda go? ”

"Well... I'm not very clear either. ”

The elevator door opened, the crowd poured in, and the two men walked out.

<h1 class="pgc-h-center-line" data-track="250">4</h1>

Lunch with Peter was worthwhile, and Xia Min knew the general situation of the current business newsroom. Jennifer, the creative director of the commercial editorial department, has worked as an editor for Chic Girl, which belongs to the Beauty Magazine Group, and is good at shooting blockbusters and videos in the beauty category, and fashion fashion and others such as 3C (information home appliances), automobiles, FMCG (fast moving consumer goods) are weak. A group of editors she found are also good at doing beauty projects, such as two senior creative editors Feifei Qian Feifei and DK Hong Dikai. The other two creative editors, River Song He and Kara Baijing, are more complicated and can do anything; Tina Wang Zhenna is good at writing WeChat Weibo, but the articles she writes or find writers never really reach 100,000 plus; May Yemei is an art editor; the only senior creative editor who is good at fashion projects is Wendy Qinwen, and the editor of the MD project with Peter is her, and she comes up with a quick plan, but the quality is average Finally, there is an important co-ordinator in the commercial editorial department, Sherry Ding.

Xia Min estimates that the next editors that Carliss will meet in the project are Shirley, Feifei or DK. She made no mistake, and when she had written and sent Tonda and Selina the Lavender series of gifts (project briefs) by Carlis, Linda forwarded it to Jennifer, who appointed Shirley and DK to follow.

In the afternoon, Xia Min met with Jennifer, Shirley, and DK to make preliminary communication on the Carlise project.

"What is the overall budget for the lavender project?" Jennifer was straight to the point, she gave the first impression of being a bit domineering, but she was actually straightforward and a workaholic. Cut a smart short haircut, perennial pants, keen on all kinds of fashion brands, walk hip-hop style.

"The budget is about three million." Xia Min communicated some project details with Alice WeChat before the meeting, "but you can adjust it slightly, see the spokesperson's quotation." ”

"If they want to be the best, three million may not even be enough for endorsement fees."

Xia Min smiled. "The top stream they can't afford, or downgraded, the traffic and strength are still good, the quasi-first-line male stars are more realistic."

"Do they have a favorite spokesperson?" Let's go straight to ask them if what they like is more time-saving? The person who asked the question was Shirley, who was slightly fat, wore a pair of glasses, had the temperament of a college female professor, looked average, but had a sweet voice.

"They did mention a few."

"Who? Talk about watching. ”

"Xia Han, Liang Tianwei, Wu Zhuohan."

"Xia Han can't. He is the spokesperson for the Dove Wash series and is about to be officially announced. Shirley replied, "The other two I can ask, but these two are very strong now, you can see if you look at the Weibo super talk star ranking, the price will not be cheap, there is no four or five million can not take down." ”

"Four or five million?" Xia Min was stunned, "Is it so expensive?" ”

"I think we can put up a couple of realistic candidates based on their budget." Shirley proposed.

"How many videos are they going to shoot?" Want to take a photo? Jennifer asked again.

"You need to shoot four videos, four handheld photos, and one to shoot a tidbit video and ten tidbits."

"So much? It's been at least two days. DK, who had been looking down at his phone, looked up and said suddenly. DK may be the only straight man in the advertising department of Pioneer China's four magazines, his highly recognizable explosive head is unforgettable, he looks ordinary, he is short and fat, but he married a beautiful daughter-in-law like a flower, and is now a father of two children.

"Is there a designation for where to shoot?"

"Beijing or Shanghai or other places can be, look at the artists and our side, the brand does not matter."

"If you want to shoot so many things, this little money is probably not enough." Shirley held up her glasses and her brow locked slightly.

"Isn't that enough? For example, if you take out half of the money to ask a spokesperson, is there still one and a half million that is not enough to shoot? ”

"Of course not enough!" Jennifer was blunt and smirked, "You know we have a cost-to-profit ratio for each of our projects, right?" ”

"Cost-to-profit ratio?" Xia Min asked rhetorically. She didn't know that today was her second day on the job, and no one had told her so many details yet.

"The cost-to-profit ratio is," Shirley explains, "the ratio between all the costs of shooting, makeup and hair styling, travel expenses incurred during filming, and the profit of the project." Our company is three to seven, that is, the cost should be controlled within 30%. ”

"It can also be appropriately raised," Jennifer added, "depending on the project, to shoot so many things, I estimate at least eight or nine hundred thousand." In other words, to meet this cost-to-profit ratio, the overall project budget is three million. ”

Summer was sensitive to a thunderbolt on a sunny day. "Then, coupled with the artist's endorsement fee, won't it rush to four or five million?"

The crowd nodded in agreement.

Damn it! Shouldn't Carlis actually be a pit? Xia Min couldn't help but secretly ask herself, her mood had fallen to the bottom again.

Xia Min returned home, physically and mentally exhausted, and half lay on the sofa for a while. At this time, her mobile phone rang.

"I heard you took a hot potato." It was the first thing a woman said when she picked up the phone.

"You knew so quickly?" Vanguard must have your eyeliner, right? Who is it? ”

"I can't tell you this, I have an obligation to protect my informant."

The people who know I picked up Callis are currently Linda, Selina, Peter, Jennifer, DK, and Shirley. But there's a good chance they turned around and told someone else, so everyone in the office could be her eyeliner.

"Informant, how to do it like a police film."

There was a burst of laughter on the other end of the phone. "Tell me about this hot potato."

Xia Min told The General Situation of Carlise.

"What are you going to do now?"

"I'll start by testing what the client's real budget is, and whether it's possible to reach four million or more."

"If you think more, their budget will only be less, not more."

Xia Min's heart sank. "But they want to find a male artist with a first-class coffee position, and the money can't be less!"

"There will be no less money for male artists, but less money for Vanguard."

"Let's go into a little more detail."

"The last time they worked with Vanguard, I remember it was like 1.2 million, and they found a small flower to do offline activities. The one hundred and twenty thousand also included the cost of small flowers, which means that the money they gave to the media was almost one million or so. This is the value of the media in their eyes, in other words, this time three million, they set aside two million for the stars, only one million for you, no more. ”

"Only a million, too little!" The cost of shooting alone is 800,000 or 900,000. The cost-to-profit ratio is completely reversed, and Audrey will never approve. You don't have to put too much effort into this case, it won't work out, and when Shirley makes a P&amp;L, Audrey will refuse, and the case will be aborted. ”

P&amp;L, or Profit and Loss, is commonly known as the income statement, which details the various costs spent.

"But there are two more projects behind this brand, and if the first one is aborted, I'm afraid of the latter..."

"You still want to eat her back two items?" I tell you, their moves are the same, the next two are all like this pit, you must not jump into it. Wasting time not to mention will also be ridiculed by other salesmen, especially the woman. ”

Xia Min sighed. "I'll think about it again... Speaking of which, that woman did something today, would you be interested in hearing about it? ”

"Of course, speak quickly."

Xia Min spent three minutes describing in detail the temporary meeting and preparation of materials on Linda WeChat in the early hours of this morning. "So do you think I'm too careful or..."

"You don't have much heart. This is indeed a palace plan, but she is not targeting you, you are just a tool, she is targeting Peter, more accurately she does not want to go to the MD criticism conference, does not want to face the customer bombardment, so with Carlis's will bump that will, she can not tell you in advance, otherwise Peter will know that the meeting time will be changed. That's why she pushes off that meeting in a temporary date. Temporarily change the time, especially the time of this complaint conference, the customer will be angry, she ate Peter's psychology of not wanting to offend again and made such a big drama. And it just so happens that when you send WeChat to her, she is concelling with Huawei's people, she may not have time to look at your WeChat, she used to often forget about the East and the West, it is difficult to use it twice. If you use it both ways, you will screw things up. ”

"But isn't she afraid that Peter can't handle it alone?" In case Peter messes up, how can she hang on to her face as an advertising director? ”

"Why can't she hang up?" Peter messed up, she changed someone with MD can't do it? To put it bluntly, she is afraid of conflict, afraid of things, afraid of facing customer insults. Don't be fooled by her bluff, she will only hide behind the sales and force the sales to face embarrassing scenes, while she herself can remain elegant and decent, and be her peaceful leader. ”

"Wouldn't Audrey come forward and say it?"

"What she's best at is cheating, and Audrey says at best she doesn't follow tightly enough, and she just deals with it."

"It seems that it is a little difficult to bring her down."

"It's not a matter of one or two blows, it takes a good time to kill her." But now is not the time for you to attack her, all you have to do now is to get a foothold and get Audrey's support, and then the opportunity will naturally arise. ”

"Of course, now is not the time."

"Let's have dinner this Friday to celebrate your successful entry into Vanguard."

"Yes."

"When the time comes, I'll send you the restaurant address, so I'll do it first."