On April 9, 2021, the annual Sanrio Star Popularity Selection officially kicked off, and after more than a month of enthusiastic voting by fans, the popularity competition between IPs entered a white-hot stage.
As a world-famous IP operating company, Sanrio has more than 500 IP images such as Hello Kitty, Big Ear Dog, Kulomi, Melody, etc., and since 1986, it has held popularity selection activities every year, and this year has been the 36th, which can be said to be the "originator-level" draft activities. Each year, 80 IPs are shortlisted, and the competition is no less fierce than the popular 101 draft series.
Hello Kitty, the highest national, has won 12 consecutive championships and 15 times to the top of the championship history; and the big-eared dog, which was the champion of domestic ranking and comprehensive ranking last year, held the first offline birthday party in China this year, and the popularity of the scene was no less than that of small fresh meat.
The schedule of this year's Sanrio Star Popularity Awards has passed the halfway point, and the results have been revealed; the Big-eared Dog of the People's Push is still far ahead, ranking first, and the Pudding Dog, Hello Kitty, Melody and other popular champions in previous general elections are also occupying high positions. There is no doubt that the dark horse of this year's popularity selection is Kulomi, who has rushed to the second place in the first day and the middle express, approaching the big-eared dog of last year's champion. Whether this year's general election is whether the big-eared dog continues to win consecutively, achieving a second consecutive hegemony or the first time kulomi, who is in the limelight, is quite topical.
Throughout the world, the popularity of this national voting game has endured for a long time. In the current mainland entertainment industry, the most popular and out-of-the-loop is still the 101 series talent show. Since the "Idol Trainee", which first attracted attention in China, to the "Creation Camp 2021" that just ended not long ago, it has a super high topic degree in the circle, and the discussion on the Internet is also high. The gameplay of this kind of draft allows every fan to experience a high sense of participation and choice, through the real money and silver shots, let the favorite members stand on the high position, and finally the C position debuts, so as to obtain resources that match the ranking.
Long before the talent show of internal entertainment showed a blowout trend, the single selection general election of the national idol girl group AKB48 was already "the most out of the circle", and it was also the most representative national draft in Japan. The AKB48 Singles Selection Contest has been held every year from May to early June since the first edition in 2009, and the popularity ranking of AKB48 Group members is determined by means of fans buying CD voting, and the position of the next single is determined.
The AKB48 general election once became a social phenomenon that swept Japan and even Asia, and fans bought singles in order to vote for tons, which were published in social news reports, and were once called the incentives of the Japanese economy by Wall Street. According to the Mainichi Shimbun in June 2016, the economic effects of the 8th AKB48 general election reached 1.56 billion yen (about 92 million yuan), and in this election, HKT48 Team H members pointed out that Li Nai Won the overall election championship with a staggering 243011 the highest number of votes in history.
Previously, Sanrio has cooperated with AKB48 Headquarters and its sister groups for many times, not only launching joint merchandise, but also wonderful stage co-performances, and the cross-border cooperation between the two sides has made many fans shout "double kitchen ecstasy". Moreover, many members of AKB48 are fans of the Sanrio family: former AKB48 member Mayu Watanabe, a well-known fanatical fan of the Sanrio family's pudding dog; current member Okada Nana is a fan of Half Fish People, often posting pictures on social platforms.
This year's "originator-level" and "most out-of-the-loop" two "drafts" have been a strong combination - Sanrio star popularity selection and The Shanghai sister group AKB48 Team SH of the Japanese national idol group AKB48 joined hands across dimensions, and the members of AKB48 Team SH incarnated as sanrio IP fans, cheering for them and creating a multi-dimensional circle-breaking cooperation.
The Sanrio Star Popularity Selection and the fantastic cooperation of AKB48 brought a bloody general election feast to the public and brought more freshness to fans. Not only does it combine the commonalities of the two sides, but it is also another upgrade of Sanrio China's enhanced star popularity selection game.
The final ranking of this year's Sanrio Star Popularity Awards will be announced on June 8, and the award ceremony in China will also be held in the evening performance of AKB48 Team SH on June 12, when not only will AKB48 Team SH and the Sanrio family bring a surprise stage, but the winners of the selection will also be present to meet the fans. It is believed that the cross-dimensional linkage between the Sanrio star popularity selection and the AKB48 Team SH will certainly be able to create a new trend of breaking the circle and bring a new wave of gameplay to the total selection mode.