In order to enhance product awareness, OnePlus has also increased its efforts in marketing, and even recruited Yu Tao, the former head of marketing of Glory, in order to be close to competitors, and it is understandable that there are so many negative news about a group of friends on the Internet. Honor has been wronged with many manufacturers in the past, and now OnePlus wants to replace Honor's positioning, so the marketing team accepts it all.
After experiencing a sharp decline in global mobile phone sales in the past two years, OnePlus is deeply aware of a problem, believing that it is meaningless to only make high-end commitments, and it is simply not worth mentioning in the face of sales. High-end mobile phones can only attract niche groups, once there is a decline will be a fatal blow, if not behind OPPO support two years ago will go out of business, since the sub-brand is so fragrant, who is willing to fight alone? That's why it will return to the embrace of OPPO.
Of course, returning to the parent brand is not everything, and it is necessary to consider that it cannot conflict with the parent brand's top flagship Find series, so it has come to the low-end price competition since the price reduction. However, in the past, the low-end price was Xiaomi's world, and OnePlus had to show enough sincerity if it wanted to get a piece of the pie, and the marketing efforts must also keep up.
After comprehensive consideration, OnePlus Ace2V mobile phone was born, equipped with Dimensity 9000 processor, which is the top chip launched by MediaTek last year, and the competition with friendly mid-range chips is theoretically the absolute upper hand. However, the chip is only one aspect, the manufacturer's tuning is also very important, the green factory has a lack of polishing of the Fa Ge processor, last year's launch of Find X5 has not improved much, one plus Ace2V does not seem to have much progress, heating and battery life problems are more prominent.
Some netizens may think about it? OnePlus used to show people as an honest person, why does it feel very impatient now? In fact, the reason is also very simple, OPPO's sales fell sharply by 28.2% last year, and now it needs to increase its efforts to improve performance. Green factory for open source to reduce costs have made a lot of efforts, including withdrawal from some European markets, closure of TV business, cut some employees year-end bonus, etc., with the pulse of OPPO employees collectively spit on the year-end bonus and salary fracture are in order to squeeze out to give a plus subsidy, whether the future can succeed in this move, must let the sub-brand have the strength to compete with Xiaomi, as for the image of honest people, compared with boosting sales is simply not worth mentioning.