Lu Weibing silently posted an advertisement for Redmi Note12Turbo, without mentioning a word about friendly businessmen.
This is the second "crisis" encountered by Redmi since 2023, the last time happened only a month ago, for the so-called cost-effective mobile phone field, Lu Weibing has repeatedly emphasized that there is never a shortage of challengers, Redmi has persisted for 10 years, welcome more friends to challenge, but he did not expect that the attack of friends came so fiercely.
On April 3, 2023, OPPO's sub-brand realme held a new product launch conference.
Released a new generation of real me GT Neo5 SE this product, equipped with the same latest generation of Qualcomm Snapdragon 7gen2 processor as Redmi new machine, almost fully ahead of Redmi in other hardware configurations, including 1.5K resolution screen, under-screen fingerprint, 100W fast charge, 5500 mAh battery and independent battery management chip, and the price is almost the same as Redmi, to put it bluntly, this mobile phone is to dry Redmi.
Lu Weibing's ten-year insistence on the cost performance seems to have become worthless in the eyes of friendly businessmen, and even began to be felt by consumers that Redmi's mobile phone is not so "conscientious".
Redmi's new machine was released on March 28, when in response to the crazy offensive of OnePlus Ace2, Ace2V two mobile phones, Redmi used various contrasting ways to flip OnePlus's two mobile phones to the ground, but in fact, onlookers have already seen the clue, Redmi Note12Turbo is not completely ahead, OnePlus has a better feel glass backplate, 1.5K screen and fingerprint design under the screen, Redmi used 16+1TB The price of 2599 completely silenced OnePlus.
And today, also as a sub-brand of OPPO, realme's crit again, Redmi really can't stand it this time.
Countless netizens almost captured Lu Weibing's comment area.
Mr. Lu, the door is not welded!
No, I got a refund!
Drop the price, Lu Shiwa, don't resist with your life!
And so on and so on almost occupy Lu Weibing's social media, at this time he can hardly find any reason to refute it, because the mobile phones of friends are much stronger than them in terms of hardware, at this time we have to think about a question, is the cost performance really a good choice for a mobile phone brand?
Cost-effective brands have no loyal users, and Redmi's future is worrying
For users who pay attention to cost performance, in fact, what brand to buy is not very important.
This part of the user in marketing is a price-sensitive user, always hope to be able to buy cheaper and better things, but in the past ten years with Redmi dancing on the same stage including LeTV, 360 and other manufacturers have withdrawn for different reasons, Redmi can rely on the cost-effective signboard to the present, but because there is almost no threshold reason, any friend wants to enter the competition is anytime, anywhere.
Some previous opponents have broken the capital chain because of building cars, and some people can't support the long-term cost performance because of their small scale, but OnePlus, Realme can be said to be rich, and there is no need to worry about any so-called capital problems, even if both sides want to consume the opponent, then it is likely that the first to stick to it will be Redmi, because 86% of the entire Xiaomi company's mobile phone sales are from Redmi, if Redmi's profits are further compressed, it has a significant impact on the overall income of Xiaomi Group.
Where is Redmi going forward? How should Lu Weibing respond? The mobile phone industry is really too difficult!