See also zero negative tour fee, reproduce the blood sea fight.
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Column | Cultural tourism business story
Field | travel agency
01
After a long time in the battlefield, Wu Sihui, the head of a travel agency in Hunan Province, was still shocked by the recent "vomiting blood price" of Thai tourism wholesalers.
"Soon Thailand will sell 0 yuan..." At the weekend, Wu Sihui posted a recent peer customer advertisement in the industry community built in the travel industry: day flight on April 3, free day activities in Bangkok, Thai surprise special price of 799 yuan back 300 yuan (drop special price, limited space, no airport cash).
"799 back 300" means that this Thai tourism wholesaler also has to return 300 yuan to the tour operator for each guest, and the actual 499 yuan needs to cover the cost of air tickets, hotels, cars, meals and other places.
An industry insider Xu Zhuo analyzed to the travel industry, "This price is actually a blood loss, because Thai air tickets cost 2,000 yuan, and the air tickets alone have lost 1,500 yuan, and then pick up, about five nights and six days, which is the cost of thousands of dollars." ”
Wu Sihui also said bluntly, "Although there is no group for three years, it is still the old way of the past, by charging guests a self-pay of 800-1000 yuan, filling the hole as much as possible, and then gambling on the guests to shop." ”
Behind the price collapse, travel agencies also have an unspeakable hidden secret, if the sales channels of the tour operator can still earn profits by earning wholesalers' rebates, then collecting enough tourist heads is the city that wholesalers urgently need to capture.
However, for the recent deterioration of Thailand's tourism market, this is often a difficult step forward.
At a sharing meeting, Xu Zhuo once asked a question to the Thai special line wholesalers: "You are all doing Thai tourism, now the cost of machine wine has risen a lot compared to before the epidemic, you accept these guests, who makes money?" ”
Everyone in the room was silent.
The current reality is: every Thai group, if you don't lose money and want to receive customers, you can't form a group, and if you lose money and collect customers, it is a hand-to-hand fight from fist to meat, and some people lose 1200 yuan to form a group, and some people lose 1500 yuan to form a group.
Under the high gamble, after a tour trip, the profit of the travel agency is often not satisfactory.
Zhou Sisi, the leader of the Thai team who has just returned from leading the group, said bluntly to the travel community, "Now the money is too difficult to earn, even the 800 yuan at its own expense has the guests in the group who do not pay, and the original ground connection system in Thailand is all different from before." ”
Wu Sihui sighed that the ground reception agency "loves and hates" the zero negative tour fee, because in their imagination, they have not left the group for Chinese three years, and they must have saved a lot of money to consume; Hate is that it took half a day to find that the guests were fine, and they might not make much money.
Caught up in the price war, she found that the current sales of Thai group tours in Hunan are already a large-scale special price, "especially around the Qingming Festival holiday, which can be said to be a devastating blow." ”
In fact, "799 yuan back 300 yuan" is not an isolated case, under the Red Sea fight, "999 yuan buy one get one free", "999 yuan back 700 yuan" and other travel agency advertisements have also frequently appeared in private domain channels such as friend moments and WeChat communities recently.
Swords and shadows, shouting and killing, the "hand-to-hand combat" battle behind this Thai tourism is even more tragic.
02
This spring, "Thailand", which had flooded the circle of friends before the epidemic, did not recover with flowers and plants.
"Fortunately, I insisted on not participating in the market," Xu Jianqiang, head of a travel agency in Hefei, patted his thigh, glad that he originally had a plan to cut seats on a Thai charter flight at the beginning of the year, "but it was quite cautious and did not fall into the pit..."
In April, the market panic caused by rumors of Thailand's tourism "Karwais" has not stopped.
On April 2, according to a number of Thai media reports, a plastic bag containing a woman's body was found in Thailand's Nonthaburi province. The police initially judged that the time of death was about 3-4 days, and the body had a large number of signs of abuse, and the police initially determined that the deceased was a Chinese female student, who was killed and thrown away after being kidnapped and ransomed.
Recently, the Tourism Authority of Thailand and the Thai government department have frequently issued responses, vowing that Thailand's tourism is safe, and some Chinese tourists have retreated under the massive information mixed with dragons.
A representative comment from M4A1-S in the travel industry is typical, commenting under the article "Thailand Tourism Collapses, Chinese Travel Agency Can't Bear It", "How safe can the local security of the leaf legalization be? At this time, whether to go to Thailand or not to Southeast Asia has to be decided by the tourists themselves; A normal person would not spend money and time with his life at this special time period to bet on whether Thailand is safe now, right? ”
After the convenience of domestic travel, Thai tourism with rising prices is not a necessity, and "it is better to spend this money and worry about domestic tourism" is the voice of many Chinese tourists.
For the ignorance of tourists, Wu Sihui said with a wry smile, "Now the circle of friends must be cautious in sending advertisements to receive customers in Thailand, if someone really owes money, I will give you a report on the backhand." ”
When competition becomes fierce and demand falls, some of the original fundamental problems are exposed.
Chinese tourists who participate in "zero tour fee" tours usually pay a tour fee lower than the cost price of the tour at a domestic travel agency, and after arriving in Thailand, the ground tour operator will take them to the store designated by the travel agency to consume, peddling their own expenses to make up for the underpaid tour fee.
As a result, even tourists with economic ability and willingness to experience high-quality tourism services have to join "zero tour fees" and low tour fees, resulting in the phenomenon of bad money driving out good money, which is an important reason for customer complaints and poor reviews of Thai tourism.
"From the current environment, not optimistic about the market of this line in Thailand," Xu Zhuo believes that supply and demand do not match at all in the days when the passenger flow in Thailand is dismal this year, "In addition, wholesalers cut seats, they must squeeze the ground connection, and the quality of ground connection service cannot keep up, which is a vicious circle." ”
In this regard, Xu Jianqiang, who is engaged in Thai tourism wholesale, recalled to the travel industry that sometimes, the local society said, "You haggled too much, I didn't make any money, in order to support you, I lost money and was doing it." ”
Xu Jianqiang usually replied to them, "You talk well, if you feel that this price is a loss, let's not do it, do what he does when he loses money, how tired, how hard." ”
After a while, the ground operator ran up to him again and said, "Let's do it at this price."
As long as you can accept guests, there is always room for manipulation with favors, interests and calculations.
03
When you know that there is a cake in this world, this cake has often been divided by others, and you squeeze your head into it, at most you lick a plate.
What is embarrassing is that although the Thai travel market has recently cooled, some domestic and foreign airlines are optimistic about the Thai travel market in the early days of China's entry and exit liberalization, and have applied for a large number of direct flights to Thailand.
Public information shows that in Changsha alone, Thai Smile Air, Hainan Airlines and China Southern Airlines will open direct flights from Changsha to Bangkok in the past month.
In addition, only Western Airlines is about to launch direct flights to Thailand from the end of April to mid-May, and the price of the double flight 6-to-7 day tour is as low as 2499-2999 yuan.
It is not difficult to see that the recent sinking trend of Thai tourism is obvious, and the airlines that come in are bound to mix up the originally bloody Thai travel market again.
During the ice age of the market, wholesalers were also plywood gas at both ends, Wu Sihui said, "There are 1,300 head companies in Hunan that cut 1,300 places a month, and now they want to cry without tears." ”
Domestic travel agencies that have been suppressed for three years, like octopus, can sense the warmth and coldness of the outbound tourism market with their extended tentacles, as well as the existence of a crisis.
In a sense, if these travel agencies tied to Thai tourism want to survive this spring, they must roll up more ruthlessly: roll shopping, roll experience, roll self-expense, roll price, roll everything, roll out differentiation.
Xu Jianqiang felt that he had come to this day with his guts, and that generation of wholesalers had their own blood and wisdom. But now, the international situation has changed greatly, black swan events are frequent, and the more direct reality is that they are getting old and cannot withstand the toss.
But when the world fluctuates, there are always people who can see the opportunity.
"The more the trough, the more people want to gamble," Xu Zhuo said incredulously, "I chatted with a local pick-up in Qinghai, Gansu Province a few days ago, they didn't understand it at all, and they also wanted to go to Thailand to do the ground pick-up market, so I can only wish them good luck." ”
Everything verifies the saying: Chinese the Internet, nothing is forgotten by time.
The names in this article are pseudonyms
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