According to Indian media reports, some of the iPhones sold in the Indian market enter the market through informal channels. The quality of these iPhones cannot be guaranteed, and the yield rate is only about 50%, so it has caused concern among consumers. This is undoubtedly bad news for Apple, because India is a market with great potential, and if the product quality cannot be guaranteed, it will seriously affect Apple's sales in the Indian market.
The source of the iPhone in the Indian market
It is understood that there are two main channels for iPhone sold in the Indian market: formal channels and informal channels. Formal channels refer to Apple's cooperation with domestic agents in India to enter the Indian market after strict quality inspection. The informal channel refers to those iPhones that enter the market through informal channels, such as gray channels, parallel goods, etc.
These informal channels of iPhone mainly enter the Indian market through private channels or foreign purchasing agents. The price of these iPhones is usually much lower than that of the iPhone in the formal channel, so it has a lot of sales in the Indian market. However, the quality of these iPhones cannot be guaranteed, many of them are second-hand or old iPhones, and even counterfeits, and the yield rate of these iPhones is far lower than that of regular channels.
Users' concerns about the iPhone on an informal channel
Because the quality of iPhones in informal channels cannot be guaranteed, the yield rate is only about 50%, which is a big concern for consumers. Consumers are worried that there are various problems with the purchased iPhone, such as unclear display, camera failure, reduced battery capacity, etc., which will seriously affect the user's experience.
In addition, because these iPhones do not enter the market through formal channels, users cannot enjoy the after-sales service provided by Apple after purchase, and it is very difficult to repair them once there is a problem. These problems have caused consumers to have great doubts about the purchase of iPhones through informal channels.
India is a market with great potential and is of great strategic importance for Apple. However, due to the large number of informal channel iPhones in the Indian market, this has had a great impact on Apple's sales in the Indian market.
With the rise of China in the field of science and technology, more and more international brands have begun to move their production lines to China, and China's manufacturing industry has gradually transformed to high-end and intelligent. However, in the process, India, as a large country with a population of more than 1.3 billion, has not really become an important center of global manufacturing despite its huge market potential. Recently, the news that the yield rate of India-made iPhones is not high has attracted people's attention, which has also made India a topic of manufacturing in the manufacturing industry.
First, the attractiveness of the Indian market for manufacturing
India is a country with a huge consumer market, especially in mobile devices, which has surpassed the United States to become the world's largest smartphone market. This means that manufacturing companies will be able to make huge profits if they can gain a foothold in the Indian market. In addition, labor costs in India are relatively low, making it a very attractive place for some higher-cost manufacturing businesses.
Second, the reason for the low yield of iPhones made in India
However, India has not reached the desired level in terms of manufacturing. Recently, the yield rate of Indian-made iPhones was only 50%, which means that half of all iPhones have quality problems. There are many reasons for this phenomenon, some of the main ones are as follows:
1. Personnel quality problem: India's education system is relatively weak, and it is difficult to provide high-quality talents for the manufacturing industry, resulting in many irregular operations on the production line.
2. Infrastructure problems: India's infrastructure is relatively backward, which makes some production equipment unable to operate normally, which has a great impact on manufacturing efficiency.
3. Supply chain problems: Due to the lack of a mature supply chain system in India, there is great instability in the supply of some raw materials, which also has a great impact on manufacturing efficiency.
4. Quality control problems: India's quality control mechanism is relatively weak, and problems on the production line cannot be found and solved in time, which will lead to a decline in product quality.
Third, the development prospects of India's manufacturing industry
Although India currently has manufacturing problems, it has huge market potential, coupled with government support and investment by major international brands