Kia's ultra-small model, the Sonai, was officially launched today. The body length x width x height is 4110x1790x1625mm. With a length of more than 4.1 meters, this kind of small-sized fuel vehicle is rare in the domestic market. The starting price of the new car is 91,900, does this price have a chance of winning in the domestic market?
Although there are not many competitors, it also shows that there are not many buyers in this market. Why did Kia launch an ultra-small model like the Sony in the domestic market at this time?
The Sonay is a collaboration between Kia's India team and Hyundai's headquarters. This car can be said to be a model born for the Indian market. It is also Kia's best-selling model in India. In the past March, Sonet's wholesale sales in India reached 8,750 units, accounting for 40.9% of Kia's sales in India. Of course, being liked by the third brother does not mean that you can win the Chinese market.
Looking at the appearance, there is nothing wrong with Kia Sonay. The proportions of the body are quite good. There is no strong curry flavor, and the whole body looks solid and sporty. The Sonai is available in five body colors. Including pearl white, aurora black. Olive green, pearl white (black top/bicolor) and vibrant red (black top/bicolor).
The front face has a familiar tiger nose grille. It is equipped with a honeycomb-shaped middle mesh. It is flanked by figure-7 headlight clusters. The whole front face looks very eye-catching and neat.
The tail line is quite tough. The continuous taillights and chunky lower surround are also conspicuous. But the taillights are a bit stiff.
The interior design isn't stunning, but it looks pretty neat. There are dual screens, as well as protruding air outlets. There will be no feeling of cheapness in the car.
The central display is 10.25 inches. For a small car with a width of less than 1.8 meters, the size is quite sufficient. Connected cars, OTA upgrades, and voice control are all available. There are also local apps such as iQiyi and QQ Music. It's quite feature-rich. And it supports dual-zone voice recognition.
The gear shift mechanism is a traditional style. Both Type C and USB ports are available. It's quite complete.
It is worth noting that Sonay's security configuration is not weak. All Sonay models are equipped with six airbags as standard. India had planned to implement bills such as mandatory vehicle standard six airbags. But at the last kick, I canceled this. However, all Sonai models in India are still equipped with six airbags as standard. This configuration has also been moved to the Chinese version of the model. The new car also has safety features such as ESC, RVM rear cross-traffic display, and PDW-F Parking Distance Warning - Forward. Level 2 intelligent driving assistance systems are also available. Features include FCA Forward Collision Warning, FCW Forward Collision Warning, and LKA Lane Departure Prevention. Although it is an economical car, it still costs money to arrange the configuration and technology configuration. After all, it's a car aimed at young people.
In terms of power, the Kia Sonai uses a 1.5-liter naturally aspirated engine. This engine is codenamed G4FL, and it is used by Kia compact sedans. It has a maximum output of 84 kW and a maximum torque of 115 PS. It is mated to a CVT continuously variable transmission.
Kia Sonai is a car, and the overall product power is still online. The appearance and interior are not bad, and the safety configuration is sufficient. The power is not particularly brave, but whether it is in the city or at high speed, it is more than enough to run. However, in today's electric car dominance and shrinking small car market, how much space can Kia Sonai squeeze out? And the starting price is more than 90,000 yuan, how much sales can this small car bring with this confident price?