When you lift a vein lock, which brand do you think? Most people think of one name – Deerke.
Before 2021, although the finger vein lock has appeared on the market, this segment has not ushered in rapid growth, until 2021, after Luke first launched the finger vein SV40, this new track has gradually attracted attention and attention. It can be said that the deer almost single-handedly led the track.
Why does Deer have so much power? From Luke CEO Chen Bin, this answer may be found.
On March 21, Luke held a new product launch conference, after the meeting, smart door lock research Pro conducted a group visit to Chen Bin, from the exchange, we obviously felt that Chen Bin's unique spirit of "being yourself and not following" deeply affected the development direction of Luke and became its winning secret to achieve brand leap through the vein lock track.
▲Luke CEO Chen Bin
Refuse to follow and be your unique self
When asked why he chose finger veins as a breakthrough, Chen Bin's answer was different. Chen Bin believes that what others do, they will do, that is worthless, for him, it is not called entrepreneurship. "Like others do, you can make money, but for me personally, leading the industry to move forward and bringing a sense of achievement and happiness is incomparable with money." Chen Bin said.
"Future-oriented", "driven by scientific and technological innovation" and "hardware products" must meet these three labels, which is the main direction of Luke's attack, and the vein lock just meets these conditions.
In Chen Bin's view, vein locks are different from face locks and access control, the latter pays more attention to convenience, and veins hidden in the human body naturally have extremely high security, and in the long run, finger veins will replace fingerprint recognition. Even if it is considered that venous locks have broad prospects, the risk of choosing this path is also very large, because as early as 2018, finger vein locks appeared on the market, but they were not favored by the consumer market in the end. To this end, Luke has invested in a professional venous lock solution provider and is deeply involved in the research and development of this technology.
Vein lock SV40 pre-sale
Start the smart door lock revolution
Two years ago, at the end of April 2021, Luke's first vein lock SV40 finally started pre-sale. At that time, when 3D face recognition locks exploded in the industry, many manufacturers also released related new products in the first quarter. And Luke SV40 focuses on finger vein unlocking, a product that runs counter to the mainstream, and everyone is not optimistic until the arrival of 618.
SV40's stylish shape, new unlocking experience, and the care of the elderly, children and users with difficulty in fingerprint recognition instantly hit the pain points of consumers.
During the 618 period in 2021, Luke finger vein lock SV40 ranked first in Jingdong's single product sales, accounting for more than 98% of the finger vein market. Such an excellent result is really unexpected, even Chen Bin admitted that when the vein lock was launched, he did not know whether it could succeed.
Ride on victory and iterate quickly
Drive the market with scientific and technological innovation
Even if it achieved outstanding results during the 618 period in 2021, even today, everyone's doubts about vein recognition have not stopped - the cost is high, the technology is not as mature as fingerprints, and so on.
As the helmsman of Luke, Chen Bin's personal qualities deeply affect the development direction of Luke. Chen Bin himself is a technical background, engaged in chip research and development when he was in Tsinghua, did chip architecture when he was at Sony, and artificial intelligence algorithms when he was in Baidu, for him, most of the technical problems can be solved through technological innovation.
Under the leadership of Chen Bin, Luke's products and technologies began to iterate wildly. In December 2021, Luke launched the finger vein lock S50; In April 2022, Luke launched the finger vein cat's eye lock S50M, adding cat's eye function on the basis of the S50, and at the same time, equipped with finger vein 2.0 technology; in the same year, the upgraded S50M Pro of the S50M was launched, adding a 4-inch indoor large screen, and more importantly, equipped with finger vein 3.0 technology. From 2021 to 2022, Luke upgraded the vein recognition technology from 1.0 to 3.0, and the stability and accuracy have been improved.
According to RUNTO online data, the market share of the finger vein door lock segment increased from 0.4% in January 2021 to 2.8% in February 2023. From the perspective of the brand, Luke who took the lead in layout occupies half of the country. It can be said that Luke single-handedly led the fire of the finger vein track, in the past two years, many brand manufacturers have launched vein locks, but it is undeniable that Luke has a first-mover advantage.
But as Chen Bin said, Luke should be himself and not follow. Just when we thought the deer was going to dig deep into the finger veins, it struck again.
Enter the palmar vein field
Redefining high-end locks
On March 21, Luke held a new product launch conference in Hangzhou and launched the palm lock V5, a palm vein lock that reveals an innovative and subversive atmosphere from the inside out. At the meeting, Chen Bin shared the stories and technological innovations behind V5.
The exterior design of Luke V5 is derived from the streamlined form of bird wings, and the first 16mm ultra-thin panel, such a fashionable and high-value product appearance shape, which is extremely rare in the industry.
In terms of configuration, V5 is equipped with the palm vein recognition technology jointly developed by Luke and Youtu Lab, a subsidiary of Tencent Cloud, and integrates the industry's most secure iPhone-level structured light 3D face recognition, 170° ultra-wide-angle cat's eye, and 4-inch IPS in-door large screen.
More importantly, Luke also pioneered multi-eye ™ biometric technology, integrating palmar vein recognition, structured light 3D face recognition, AI video analysis in one of the multi-modal biometric biometric technology, when the user is close to the door lock 1 meter at the same time to start face and palm detection, reach out to immediately accurately identify palm vein, AI fusion analysis of face and palm vein feature information, further improve the speed and accuracy of palmar vein recognition, so that the recognition throughput rate is infinitely close to 100%.
Chen Bin led Luke to explain what "future-oriented technology-driven hardware products" are.
2 years to launch 5 kinds of vein locks, to lead the development of the market segment with their own efforts, today, Luke's position in the global vein lock and smart lock market has been recognized by professional institutions.
"Be yourself, don't follow"
Driven by scientific and technological innovation, in recent years, Luke has ushered in rapid development. According to Chen Bin, Luke occupies more than 65% of the market share on the B side, and Lianjia, Ziru, Vanke Parking, etc. are all customers of Luke. In the high-end of the G-end in affordable housing, Luke occupies 30% of the market share, and in the next 5 years to 2026, 12 million state-led affordable rental housing will come out, and the market will be larger.
"Strictly speaking, Luke has broken through the definition of smart lock manufacturers, but to pay attention to the safety of consumers. It doesn't matter if you're a renter, or a buyer; Whether it is at home or in the community, as long as it is related to safety, deer customers will pay attention. As Chen Bin said, Luke is not only a smart lock manufacturer, but also has completed a breakthrough in identity tags and paid attention to the entire field of residential safety.
Luke, who is incompatible with the mainstream of the industry, under the leadership of Chen Bin, the helmsman full of adventurous spirit, has passed through the fog of the industry again and again, opening up a new blue ocean for practitioners. This spirit of exploration reminds me of Mr. Lu Xun's remark that "if there is no torch after that, I will be the only light."
"Be yourself, don't follow", this is Chen Bin, but also Luke.