A few days ago, I saw someone send a circle of friends and lamented how fierce Hua Shan, the boss of Hua and Hua, was.
Many people know Hua Shan's "Super Symbol is Super Creative". In fact, he also wrote a series of millions of words of Chinese studies. On the title page of the "Huashan Lecture on the ThoroughNess and Governance of Zizhi Tongjian" is impressively printed with the following passage:
Go to bed at 9:30 every night, get up at 5:00 in the morning, write from 5:00 to 7:00 every morning, day by day, even if you travel abroad to stay in a hotel, enter the hospital and stay in the ward, and publish more than ten traditional culture and brand marketing books in the past ten years. "Huashan Talks About The General Guide of Zizhi"
Two companies co-founded by Hua Shan and his younger brother Hua Nan have made a name for themselves in advertising and publishing: Hua & Hua marketing consulting and reader culture.
Hua & Hua is the benchmark in the field of super symbol/positioning marketing, and reader culture has just been listed, soaring 19 times on the first day.
I believe that there are very few entrepreneurs who are better than Huashan, and there are probably only a few who can do as much as he does and publish millions of words.
I'm surrounded by professionals and companies in various fields, and the most discussed topic is how to fight involution.
Not only the internal volume of the individual workplace, but also the inner volume of corporate competition.
Everyone works very hard every day, but they still can't get rid of the gravity of the inner volume.
1. Have you ever wondered what are the most worth focusing on in the next 20 years?
2. How do the successful people we envy take off?
3. How to invest time in the most valuable things?
Today we're going to talk about these topics.
<h1 class="pgc-h-arrow-right" data-track="15" >, everyone is their own CEO</h1>
In contemporary society, people live longer than enterprises, and the sooner they see through this, the more people will understand.
Business statistics show that 90% of enterprises will collapse within three years, and less than 2% of enterprises that have lived for 10 years
Whether it's in a big factory or a startup, whether it's in the workplace, or running your own company, we have to face the harsh reality that companies rarely go through cycles.
The "enterprise" that really accompanies us the longest is ourselves.
Xiang Biao said, using yourself as a method
Being the CEO of your own company is more important than anything else.
This is a company that will be in business for 70 or 80 years. With the extension of human lifespan, it will even take eighty or ninety years to operate.
The company still has its own R&D department, marketing department, sales department, operation department.
The R&D department is our professional ability.
Many professionals, such as doctors, lawyers, programmers, engineers, designers, scientific researchers, and people with various professional lines, have long operated their own research and development departments.
R&D alone cannot form a company. If so, it is also an outsourcing company and must be attached to the enterprise.
In the vernacular, you can only be in a state of part-time work in the inner volume for a long time.
It is often heard that programmers aged 35+ are about to be in a state of extreme anxiety, and this is the truth.
So we have to ask for other departments
The marketing department continues to operate, exporting influence and personal branding.
Sales department, connecting industry nodes and precipitating contacts, mastering business intelligence, and providing new opportunities and clues at critical times.
The operation department, constantly running a good job, family, learning and good body. Having control over one's own life, long-term goals can be said and done.
If you accept the framework of being your own CEO, you may wish to recall the past two or thirty years of life, believe me, you will have a completely different understanding.
Let's take a look at the question that was asked at the beginning, what is the most important and most worthy thing to invest in the next 20 years?
For enterprises, the most valuable are tangible assets and intangible assets. Tangible assets can be understood as a moat for the accumulation of industrial resources, and intangible assets are the brand of enterprises.
For individuals, the same corresponds to your industrial precipitation and personal brand.
Industry accumulation and personal branding in the next 20 years is the most worthy of everyone's investment
<h1 class="pgc-h-arrow-right" data-track="39" > Second, industrial accumulation is not ability, not network, but a real asset</h1>
When many people think of accumulation, they immediately think of learning ability and networking.
It is often mentioned in the review, "In the past year, I have accumulated a lot of contacts and professional skills. ”
So I want to ask, why are you still so anxious?
Because what is accumulated cannot be directly converted into real money, it is still impossible to afford to buy a house, a car, or pay for medical care and education.
Because there is a lot of uncertainty in the transition process, and there is no feedback on the final result, it is anxious.
We must see clearly that the industrial accumulation we mention is no longer the accumulation of contacts and professional capabilities, but the accumulation of real assets.
For example, you make a company, obtain an intellectual property, and build a channel with property rights. These are all assets that can continuously accumulate industrial value and generate cash flow.
Professional ability corresponds to labor costs, labor costs are paid in one lump sum, and cannot produce any long-term compound interest. When the cost of labor is converted into property rights, it is possible to begin to enjoy the compound interest of capital.
In his book Capital in the 21st Century, Thomas Piketty pointed out that the underlying reason for the intensification of the gap between the rich and the poor is that the rate of return on capital is much greater than the rate of economic growth.
That is to say, it is much easier to make money with money than it is to make money with labor.
If you don't get out of the labor trap and don't turn labor into an asset, you will be far removed from your peers.
The house is regulated by the state, and it is not just needed not to touch.
Products are also assets that are the most closely related to our work
We must find ways to transform the contacts and professional capabilities we have acquired into industrial assets.
We need containers, equity is a container, channels, intellectual property rights are also containers.
<h1 class="pgc-h-arrow-right" data-track="55" > Third, personal branding is a container that makes learning and growth have a high premium</h1>
In the first five years of the workplace, it is difficult to accumulate industrial assets, and the only thing that can be done is continuous learning, professional ability and networking.
At this stage, we also need containers, and with this container, we can make all the learning activities produce value twice, and this container is called personal branding.
Not the IP of an influencer, but the personal brand of a professional.
A personal brand is the intangible asset that is most tied to you, and just like your name, it will always be with you.
The continuous accumulation of personal brands in one direction will receive exponential growth of brand dividends.
Some people say that I am very low-key and pragmatic, and I don't like to engage in these vain things.
Sorry, not to be a personal brand, but to face the Colosseum-style inward roll.
For example, when you want to buy roll paper, you may choose a brand, and you will also choose a white brand (no brand) product on Pinduoduo.
For white-label products, as long as they look passable, which one is cheap to buy. You don't even know what he's thinking.
Modernism keeps everyone in a cage, and everyone is like a product on the assembly line, constantly making standardized outputs.
We're not only rolling with people, but also with AI and machines.
How many jobs, because technological advances disappear as a whole, or become the bottom of the value chain.
Only when you have specificity can you stand out from the standard.
Such specificity is professional ability and innovation ability on the inside, and personal brand on the outside.
"New Retail Evolution" bookstore head
Yesterday I was live streaming with a financial quotient teacher. She is writing a book about children's financial quotients.
In China, there are at least hundreds of thousands of teachers engaged in financial business education, and there may be hundreds of books on financial business every year.
In other words, after the teacher became the author, she became the best of the 100 hundreds of thousands. She received the personal brand blessing of authorship.
In addition, personal branding also has a magical effect, that is, to start with the end, constantly pull learning and growth, and finally harvest the dividends of long-termism.
We all know that reading and learning is a good thing, but ask yourself, how many people can continue to learn and produce like Huashan?
When you establish a goal, do personal branding, you need to have output.
Whether it's writing a public account, doing a short video live broadcast, or publishing a book of your own.
You all need to learn and accumulate.
Feynman learning is a proven and effective learning method, and its essence is to teach each other and pull input with output.
On the road to personal branding, the output of each milestone is a witness to the accumulation and growth of long-term learning.
With feedback, you'll be better off on your learning habit of consistently producing dopamine and endorphins.
<h1 class="pgc-h-arrow-right" data-track="82" > last</h1>
Having said all this, in fact, there is still a little missing, the unity of knowledge and action.
Understand more reasoning, don't do it or stand still.
Many people ask me why I am researching new retail for consulting, and now I am selling books in books.
Today's article is actually my own review and combing.
In the past seven or eight years, through research and consulting, valuable industrial assets have been accumulated. The book track is the intersection of culture, content, education and physical retail.
In the process of making the book, I am constantly practicing my own ideas.
Exposure to a wide variety of great expert authors, partners and users.
Therefore, in such a field, it is constantly possible to obtain new surprises.
For example, more and more self-media, anchors, and opinion leaders began to have ideas to sell books, and they all thought of the quality of books for the first time.
For another example, even the publishing house heard that the short video content center in the book can use AI+ manual methods, and one person has more quality than ten people to produce more stable content, and immediately signed a contract to cooperate.
There are offline activities in the book
This year, I also opened a new industrial layout, to connect the author circle and do a good job in the author's industrial empowerment.
What about you?
How do you think about what's going on over the next 20 years?
Do you recognize the thinking framework for industrial assets and personal brands?
What long-term layout and thinking do you have?