In the second half of the Internet, cloud computing, big data, and artificial intelligence have become important productive forces of the economy. In layman's terms, the digital economy will become the general trend of future economic development, the core driving force of industries and companies. Just as feature phones in the past moved into the era of smartphones, traditional cars evolved into smart cars. There is an industry that will be one of the biggest beneficiaries of the digital economy, the era of artificial intelligence. That's right, it's the industry that represents young IP, the esports industry.
The 5th China E-sports Industry Conference was held E-sports has once again become a hot topic
On March 18, the 5th China E-sports Industry Conference 2023 was grandly opened in Hangzhou.
The e-sports industry conference is jointly organized by Hangzhou Gongshu District People's Government, Digital Entertainment Professional Committee of China Association for Trade in Services, E-sports Management Committee of China Cultural Management Association, Commercial Culture Tourism Real Estate Committee of China Real Estate Association, and co-organizers are Hangzhou Gongshu District Investment Promotion Bureau, Huati E-sports, Qingdao Leishen Technology Co., Ltd., etc.
Hangzhou has a permanent population of more than 10 million and a GDP of nearly 2 trillion, but Hangzhou's most notable title in 2023 is the Asian Games City, which will be the third city to host the Asian Games after Beijing and Guangzhou.
E-sports as the official competition of this Asian Games, has attracted much market attention, at present, the e-sports events of the Hangzhou Asian Games are: Glory of Kings, Dota 2, Dream Three Kingdoms 2, FIFA, League of Legends, Peace Elite, Street Fighter 5.
The esports industry ushered in the year of the Asian Games.
When the preparations for the Asian Games were in full swing, the grand holding of the fifth e-sports industry made the e-sports industry once again the focus of market attention and a hot topic.
What exactly is esports?
Many people may have misconceptions about it.
Esports is not the same as playing games, champions are the goal of esports players, and happiness is the pursuit of gamers. The courage and fearlessness of esports players in the competition is linked to the spirit of competitive sportsmanship, which transcends cultures and inspires generations of young people to strive and excel.
Esports is an emerging sports industry that combines technology, competition, entertainment and socialization.
In 2021, EDG, a Chinese LPL team, advanced all the way to the League of Legends S11 Finals without being favored by fans, and successfully defeated the defending champion DK Team to win the first S championship in the team's history. Let countless netizens and young people go crazy, but also inspire young people to pursue goals and surpass themselves.
Most people's stereotypes about esports are also changing.
Today, the rising tide of the digital economy will add another fire to the esports industry.
Esports is also increasingly relying on AI to power many aspects of the player and viewer experience, and AI in the digital economy is revolutionizing the esports industry.
A few years ago, artificial intelligence was not widely used in esports live broadcasting, and the space for innovation was not very broad. Now that has all changed, esports is not only getting bigger, it's getting smarter.
Esports is popular among young people and contributes to the economic development.
In 2022, China's e-sports industry will generate revenue of 144.503 billion yuan, with an e-sports population of about 488 million, and 108 e-sports events will be held throughout the year.
Grasp the industry outlet Raytheon Technology ushered in the second growth curve
The future market of the esports industry is a vast blue ocean, and there is almost no suspense.
Industries, companies, focusing on the golden track of the e-sports industry, creating products that the industry and practitioners, and consumers need, helping the industry to continue to develop, at the same time, the e-sports industry itself is also a traffic pool, which in turn brings development to companies in the industry chain.
At the China E-sports Industry Conference on March 18, Xing Weishen, co-founder of Raytheon Technology, said, "Raytheon Technology is promoting the strategic layout of e-sports equipment in all scenarios, and as an important member of China's e-sports industry, Raytheon Technology is willing to work with partners in the e-sports industry to jointly promote the healthy, standardized and sustainable development of China's e-sports industry."
This year is the year of the Asian Games of e-sports, and it is also the year of the explosion of the digital economy, and the e-sports industry will enjoy this double advantage.
Companies in the esports industry chain are both promoters and beneficiaries of the industry's development.
One of the organizers of this industry conference, Raytheon Technology is the pioneer and pioneer of the e-sports industry.
Founded in 2014, Raytheon Technology is a star maker company invested and incubated by Haier Group under the "single person in one" model, and currently has two core brands: Raytheon and Machinist.
Raytheon's initial high-performance products were mainly notebooks in the e-sports segment, and the products were mainly single-category notebooks. With the explosion of notebooks, the products have gradually expanded to desktops, monitors, keyboards, mice, headsets and other e-sports full-scene products.
The development strategy of Raytheon Technology is to start from the subdivision of the field, create a new e-sports brand, and create the ultimate e-sports experience for users.
In February this year, Raytheon Technology launched the industry's first HSR dual-mode gaming book ZERO 2023 Transformers Bumblebee genuine co-branded model, and the new color ZERO 2023 Ice Blade White model, which was also well received by users and the industry.
ZERO 2023 series products adopt BOE ADS Pro's exclusive gaming screen, which realizes the free switching of the two modes of 4K ultra-high resolution and 240Hz ultra-high refresh rate on the same screen, taking into account the dual ultimate experience of video and audio and e-sports, leading the new trend of e-sports entertainment experience.
On desktops, in October last year, Raytheon released the fifth generation of the Black Warrior series, and the Black Warrior 5-SHARK was comprehensively upgraded in appearance and performance, giving esports enthusiasts the ultimate immersive experience.
High-quality, widely acclaimed products have also put the company on the track of rapid development.
From 2019 to 2021, the operating income of Raytheon Technology was 2.091 billion yuan, 2.254 billion yuan and 2.642 billion yuan, respectively, with an increase for three consecutive years.
From 2019 to 2021, the net profits of Raytheon Technology were 56.7808 million yuan, 60.7595 million yuan and 77.7343 million yuan, respectively.
In 2020, Raytheon Technology's sales share in the domestic gaming laptop and desktop market reached 8.87%, ranking third in the industry. In December 2022, Raytheon Technology successfully listed on the Beijing Stock Exchange, becoming a veritable "first stock of e-sports equipment".
Just as information technology and the digital economy are developing, big data, cloud computing, and artificial intelligence are constantly escalating, and so is the esports industry.
The esports industry not only needs high-performance hardware equipment, but also upgraded equipment in all aspects.
On the basis of continuing to build high-performance hardware, Raytheon Technology is also opening a second growth curve, that is, to achieve a full-scene layout in the e-sports equipment market.
At present, Raytheon Technology has a very comprehensive product layout in peripherals and peripheral subdivisions, covering more than a dozen categories such as keyboards and mice, headphones, mobile game accessories, bags and so on, forming a systematic layout of all categories, all scenarios, and full arrays, and has successfully entered the first camp of domestic e-sports peripherals.
Raytheon Technology's G50 gamepad that supports virtual touch immediately became a hit as soon as it was launched, and in the subsequent continuous iteration, the industry's first Raytheon G70 gamepad supporting modular optical navigation technology won the 2022 German Red Dot Award.
Its brand mechanic launched a high-end model KT68 smart screen wireless mechanical keyboard in 2022, which can not only be fully functional three-mode connection, but also adopts the first dot matrix screen technology, and the keycaps are equipped with a 9.1-inch screen composed of 325 LED dot matrices, which can not only display computer information such as CPU/GPU usage, but also realize health monitoring functions such as sedentary reminders, and the official provides 10 animation templates for this screen, and users can independently design original animations based on templates , and then share the materials with other users through the online sharing platform, which is a geeky product.
In addition to gamepads and keyboards that have become popular repeatedly, Raytheon's display has set off a trend whirlwind, from sales of thousands of units in 2018 to nearly 100,000 units in 2021, in 4 years, Raytheon Technology display sales increased by nearly 20 times, which ran a "super speed" in listed companies in the same industry.
Well received, sales explosion, directly reflected in Raytheon Technology's peripheral revenue.
From 2019 to 2021, the revenue of peripherals and peripherals of Raytheon Technology was 57.2562 million yuan, 145.3855 million yuan and 269.5259 million yuan, respectively, with a compound growth rate of 116.97%, and the business growth rate was very rapid, which has become an important performance growth point of Raytheon Technology. At the same time, the proportion of peripheral and peripheral revenue is increasing, accounting for 3.03%, 7.11% and 10.48% of the revenue respectively.
It's okay for West Kid to play barefoot, but football stars who really show their skills have all kinds of equipment.
From 2019 to the first half of 2022, Raytheon Technology's R&D investment reached 67.7816 million yuan, 75.4642 million yuan, 110.5257 million yuan, 31.5639 million yuan, accounting for 3.24%, 3.35%, 4.18% and 2.69% of the total revenue, respectively, and the investment amount and the proportion of total revenue are increasing year by year.
The digital economy is changing the way of life and production, the spring river water heating duck prophet, the capital market never lies.
The A-share market has fully demonstrated this.
From last year's information and innovation sector, to this year's ChatGPT, to the recent 6G, big data, meta-universe, artificial intelligence has always been the focus of market funds.
It is not surprising that the e-sports industry, as a dual beneficiary of the Asian Games and the digital economy, has attracted the attention of the capital market.
Concept stocks such as Shengtian Network, Blue Focus, Tianyu Digital, and Palmqu Technology are very active, and the increase is considerable.
As long as it is valuable, it will be discovered by the market, it is only a matter of time.
Raytheon Technology, as a practitioner of the e-sports industry, has sufficient support for both products and performance, and as a dual beneficiary of the Asian Games and the digital economy, the value of Raytheon Technology will be reflected in the capital market.
Raytheon Technology's exploration in the field of e-sports has never stopped, and they are seizing the wind of the digital economy, upgrading e-sports equipment, and creating the company's second growth curve.
During the e-sports industry conference, Leishen Technology signed a strategic cooperation agreement with the Gongshu District Investment Promotion Bureau. The two parties will focus on all-round and multi-level cooperation around the e-sports industry ecosystem.
In particular, the innovative model of "e-sports + commercial real estate" has become a highlight of this China Industry Conference.
The so-called "e-sports + commercial real estate" refers to the integration of e-sports elements in the field of commercial real estate to create a new commercial real estate with e-sports culture.
For example, in the pan-entertainment e-sports complexes in large-scale commercial complexes in various cities, Wanda, China Resources, Yifang City and other commercial real estate have a large number of e-sports merchants settled, turning specific commercial real estate into e-sports cities, allowing consumers to experience the fun of e-sports in large-scale commercial complexes.
Since last year, Raytheon has continuously laid out offline sales channels. It has successively opened offline scene ecological experience stores in large-scale commercial complexes in Shanghai, Chongqing and Changsha. Through the complete layout of all e-sports scenarios, Raytheon Technology took the lead in launching a complete solution for e-sports rooms. At the same time, Raytheon Competition focuses on creating a "hardware + software" integrated home e-sports room space construction scheme from a shoulder-to-shoulder perspective, focusing on economic and time value, integrating the full-scene equipment atmosphere of e-sports, and giving e-sports creators a place to focus on themselves.
As the venue for the e-sports event of the Hangzhou Asian Games, the Hangzhou E-sports Center located in Gongshu District has held many national events such as Honor of Kings and League of Legends, attracting a large number of spectators and driving the surrounding catering, accommodation and other consumption, and the e-sports industry has become a major development highlight in Gongshu District.
The cooperation between the two parties is an excellent opportunity for urban development, for Raytheon Technology, and for the entire e-sports industry.
The countdown to the Hangzhou Asian Games has begun, and the e-sports industry that has become an official competition of the Asian Games, and companies in the e-sports industry chain will usher in new development opportunities.
E-sports companies, continuous innovation and product upgrades, will promote the faster development of the e-sports industry.
In turn, the rapid development of the e-sports industry has also allowed companies in the industry chain to enjoy the dividends of industry development.
As a shovel seller in the e-sports industry, Raytheon Technology will wait and see what kind of answers it will hand over to consumers and investors in the future.