This year's fashion week is really lively!
It's not because of how beautiful the clothes are and how ghostly the design is, but the domestic entertainment stars have finally collectively set out to recruit the international fashion circle.
Take a look at the hot search keywords of this slaughter list:
The sheep can feel the glamorous grandeur from Paris, Milan, New York and London (the four major fashion weeks) from thousands of miles away.
Looking through the editorial media, all the stars seem to be beautiful alone, each shining brightly, and does not interfere with each other.
Is it really so calm?
It's impossible to think about it, how can fans let their brothers and sisters go silent in this international conquest?
SO, with fans as the main force, the artist studio hangs the direction of the military division to guide, and the drama army of stars themselves to engage in topics has successfully formed a group.
The drama of daily competition, competition for coffee positions, and competition for resources is repeated on the show, and an undercurrent in front of and behind the scenes surges out of a Pacific crater.
It's just that this time it is the participation of global stars, who is sitting in the front row of the show, who is taking a photo with the president, and who is in the left atrium of the fashion circle...
Today, sheep will take advantage of the popularity of this season's fashion week to look at the present, recall the past, and plate the unspoken rules of artists on the runway.
And in those years, when domestic entertainment and Korean entertainment artists competed in international fashion weeks, they left behind what kind of top jokes they left in order to grab seats and cameras.
It's crazy and wonderful!
In order to win the noodles, how hard can the artist fight!
In order to have a row of publications abroad, the drama degree of the first-line artists is simply amazing.
Take this year's DIOR show, which gathered top actresses such as Jin Zhixiu, Liu Yuxin, Zhang Ziyi and so on.
The only difference is that Kim Ji-so is a global brand ambassador, Liu Yuxin is a regional limited ambassador, and Zhang Ziyi is a special guest.
In the group photo, Kim Ji-so and LVMH Group President and Princess Charlize Theron, the spokesperson of the brand's perfume line, sat in the front row to watch the show, and the row was not small
Given the previous plot, please watch [Fan Crazy Coffee Drama] next.
First of all, the appearance was scheduled, and the Jin Zhixiu car picked up and sent, and the brand director took a special channel to send it to the show;
Zhang Ziyi did not know, Liu Yuxin was lined up outside the venue to enter.
Therefore, the whole network speculated that Liu Yuxin may have rubbed tickets to watch the show, and was not invited by the brand:
Later fans explained that the queuing area was actually a VIP channel, and everyone lined up there...
At the time of the divergence, the brand's commotion came.
Jiugong Gerry, the guest of honor on Weibo, did not have the figures of Zhang Ziyi and Liu Yuxin, and only posted a thank you Weibo;
Zhang Ziyi and Jin Zhixiu were singled out on INS, but they ignored Liu Yuxin.
As a top traffic, or a domestic ambassador of the brand, this treatment can't be justified, right?
Well... DIOR DIDN'T CARE, AND WITH A BIG MOVE WITH HIS BACKHAND, LET THE WORLD SEE HOW MUCH HE HELD Kim Ji-so.
The brand specially prepared a presidential suite for Kim Ji-so and arranged a room full of gifts.
Who is the brand's beloved eldest princess, coming out.
It can only be said that Blue Blood Top Luxury is also the master of watching people's dishes, and Blackpink's influence is international, and the brand is naturally sought after.
The blame can only be blamed on the international superstars of domestic entertainment, otherwise luxury brands would not dare to treat them so blatantly.
The President of LVMH and Kim Ji-so
The same thing is placed on Wang Jiaer, who bravely broke into the world, and the platoon is very sufficient.
As the new spokesperson of LV to attend Fashion Week, the brand will simultaneously PO a special documentary on the internal and external networks to promote it.
I really value and like it.
The above may also be that the brand is doing things, and the following is purely an artist forced to oolong.
This time because of the layout problem hit the hot search is Liu Shishi and Park Xiurong, from the appearance style all the way to the dinner position, you come and go, belong to the bar blossom.
The secret war came from the show of TOD'S, and brand spokesperson Liu Shishi and Korean spokesperson Park so-young were invited together.
On the day of the show, the two of them were beautiful and did not do anything glamorous.
The problem lies in the appearance of the show on the day of the poem, which was picked up by Park so-young in South Korea on February 14.
The key point is that the two collided more than once, and the front and back feet collided about four or five sets.
Maybe the brand is just a few new ready-to-wear, and it is understandable to wear a heavy sample, so as not to be crowned with the title of "scholar essence".
The styling thing is sloppy in the past, and the wonderful will come.
At the dinner after the show, Shishi posted an invitation letter and seat nameplate, originally with Hemei, and then netizens saw that Park Xiurong also sent an invitation.
The difference is that the invitation to the poem is machine-typed, and Park so-young's invitation is handwritten.
Fans finally couldn't bear it anymore and quarreled about who was the jewel in the palm of TOD'S.
Even said that Park Xiurong did not go to the dinner party at all, forged invitations, because he was dissatisfied with the treatment given to Liu Shishi by the brand, so he was crazy about poetry in ins?
Sheep beg, don't go crazy, fans!
Poetry also has a handwritten invitation, posting a machine-made pass for official admission; Park so-young also attended the dinner and sat next to the brand president with Shi Shi.
Even the two beautiful sisters took photos in the same frame and posted each other, what hot search battle are fans blindly fighting? If you compete for that set, you don't have to put people in the international arena.
As for the top battle between Xiao Zhan and Cai Xukun, the sheep will not talk about it.
After all, the artists who went abroad this year are still very well-behaved overall, and they didn't do anything out of the ordinary at the opening of the show.
Compared with foreign fashion media exposure, discussion and brand coffee position, it is better, and it is not a big complaint.
In the internal entertainment show coffee grabbing war 10 years ago, these little fights this year are really not worth pulling out.
The sisters will not have forgotten that in the 2012 DIOR show, Sister Zhang, AB, Sister Lu, Si Yan, Lin Peng, 5 people frantically squeezed two seats in the first row of the show.
The president of DIOR next door was stunned, and finally led to the embarrassment of the entire Chinese high-level being changed, right?
In 2017, on the CHANEL show, Yao Chen, who should have been sitting at the guest table, forced a chair into the guest table (each table can only seat 3 people, but the guest table has an extra Yao Chen).
Zhou Xun, who made the finale appearance, sat in the flanger position.
The media was surprised, Zhou Xun is Chanel's fragrant food, should be next to Zhang Yu, how was he robbed and bordered?
Therefore, Song Huiqiao, Zhang Yu, and Zhou Xun at the guest of honor table that night collectively blackfaced, and the group photos of several people after the show also cut Yao Chen.
This is not to mention the top famous scene of the four-dan double ice period, the front row of the show smash up.
In short, similar dramas that proved fashionable coffee positions on the runway, in the years of rapid development of domestic entertainment, they have long competed for the peak.
The rules of the game for the domestic film and television drama market and the first seat of the foreign international fashion week, almost no artist can be spared.
Isn't it just watching the show, what is there to fight for a broken seat in the head row? Who sits next to you is so important?
For ordinary people, it's the same wherever they sit; But for artists who are back in fashion business, fashion week seats have their own set of ecological operation rules.
To put it simply: if you don't sit well, it's better not to go!
Who is eligible to sit in the front row of fashion week?
To find out how important the front row of the show is, the sisters have to understand who this front row is for.
At the beginning of the birth of the fashion show, it was not open to the public, but more like a salon sales party composed of brands, customers and models.
An antique fashion house in the 2014 "Yves Saint Laurent"
The earliest prototype of the fashion show was probably in the early 19th century.
Charles Worth, the father of haute couture, had his young and beautiful female clerks dressed in new clothes and displayed them to ladies in the salon.
There is only one purpose: to sell goods! Therefore, in the early days of the show, noblewomen with purchasing power were the first choice.
Even after a hundred years of show changes, they are still the core component of the front row seats.
Indonesian insurance giant Evelina sits in the front row of CHANEL couture almost every year
Fashion salons became exhibitions and began to open to the public, probably in the twenties and thirties of the 20th century, and professional models also took shape during this period.
At this time, among the guests in the first row, in addition to the fixed consumption of the broad-minded, a group of social-loving celebrities and celebrities have been added.
The reason is to expand the brand's reputation and engage in marketing among the rich.
For example, DIOR in 1947 held its first fashion show.
Kota and the celebrities made the front page of the newspaper in order to grab the first row of seats, and DIOR also blew up the reputation of the entire high society.
Fame and fortune have been the main purpose of luxury brands to change soup without changing medicine from ancient times to the present.
But the show also sparked a revolutionary change in the rules of the head row.
Carmel Snow, the editor-in-chief of Bazaar who was far away in the United States at the time, saw the finished clothes and excitedly named Dior's first show "NewLook".
And the United States published a large volume, so that DIOR's orders soared from France to the United States.
While Mr. Dior made a lot of money, he also invited Bazaar's editor-in-chief Snow to the distinguished head row.
At this point, fashion media began to go to major show conferences to promote and report on the new products of the season.
The editors-in-chief of major magazines naturally became the first row of reserved guests.
The first from the right is Carmel, the editor-in-chief of Bazaar at the time, and the second from the right is the founder of DIOR
Throughout the 50s, fashion shows were still a fashion party exclusive to high society, ostensibly open, but in fact only a "talent show" for a small group of people.
Until the end of the 60s, the entertainment industry developed rapidly, and stars who sang and acted in movies began to grasp the influence and discourse.
Wherever they go, there are a large group of reporters following, and the topic and popularity cannot be ignored.
So in 1966, CHANEL invited the then popular star - Barbra Streisand into the front row of the show, which caused a lot of public opinion.
In this way, around money and fame, the pattern of the first row of seats on the show was preliminarily set:
Kota who is in charge of buying, buying, buying, buy
Until now, these four major patterns have been stable and unchanged.
Even if later artists, Internet celebrities, fashion critics, and buyers have also entered, it is difficult to enter the first row of guests of honor.
Guest of Honor in the first row?
Yes! The show culture has become larger and larger in the later stage, and there may be thousands or hundreds of people attending a show.
There are dozens of seats in the first row, and even with the change of the layout of the show, there is no distinction between the second row and the third row.
Everyone is in the head row, and the superior upper class is unacceptable, so a new trend has developed - the first row of guests of honor.
According to Ed Filipowski, president of KCD (fashion PR agency), who specializes in runway PR and seat sorting, says:
"Runway seating must follow the rules of power and coffee seats, and the [power politics] of the industry must be more straightforward and even harsh, so the guest of honor must not be neglected."
The first row of seats of the guest of honor is also the best place for the visual presentation in the entire show, and there can be no contradictions or disputes between neighbors, so this arrangement is the most appropriate.
The seemingly simple show seats have strict calculations and arrangements behind them
Ordinary people watching the show may not know where the best vision is? Where are the seats in the first row of guests of honor?
Sheep teaches you a simple trick, see where the editor-in-chief or brand leader who has the right to speak in the fashion industry sits, which area is the absolute center of the entire show.
TO PUT IT SIMPLY, LOOK AT WHERE THE EDITOR-IN-CHIEF OF THE AMERICAN VERSION OF VOGUE ANNA WINTOUR IS SITTING.
The absolute owners of the voice in the fashion circle of the 21st century, Anna Wintour and Carl Lagerfeld
It is not difficult to understand why domestic and foreign stars go out to watch the show, and they look for Anna Wintour to take photos all over the scene.
It seems like a tourist attraction of the event, forcing Anna to complain again and again:
"I don't know them at all, how dare you get so close to me, I don't understand, who can see the embarrassment under my sunglasses."
After the first row of seats, in terms of competitiveness, you can also slightly understand the obsession of stars who go abroad to watch shows and do not want to be left behind, after all, where have they suffered from being left out in the country.
Rub also rub a seat for yourself in the head row of guests of honor, spend a lot of money to enter the venue, and mix with the nameless, how can this be explained to the media and fans!
Ordinary people, let's look at the lively and learn some popular American businessmen, do not have to fall into the consumer trap of brand name and profit.
It is always said that female celebrities go abroad to watch shows and do things, but in fact, drama scenes between men are even more terrifying!