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Based on health culture, Jinyan ear drives the upgrading of silver fungus industry

author:Hey Finance

Silver fungus is also known as white fungus, snow fungus, silver fungus and so on.

There is a saying in the "Antidote to Materia Medica": White ear has the moisture of wheat winter without its cold, has the sweetness of jade and bamboo without its greasy, and sincerely moisturizes the lungs and nourishes the yin. Silver fungus into the lung meridian, can supplement lung yin deficiency, lung fever cough, eat more silver fungus has a good effect.

The earliest records of silver fungus were in the late Han Dynasty's "Famous Doctors" and the Southern and Northern Dynasties' "Collection of Materia Medica", which had been eaten in the mainland for at least 1,500 years, and the rare wild silver fungus was a precious supplement in ancient times. During the Ming and Qing Dynasties, silver fungus with good natural products has always been a "treasure" for royal and dignitaries to maintain health and longevity.

"Golden Yan Ear" silver fungus is produced in Gutian County, Fujian Province, taking the lead in changing the negative impression of "smoked sulfur and no gum" brought to consumers by the old technology, and leading the industry with high-quality product standards such as "alpine ecology, fast gum production, convenient consumption, high nutritional value, clear gum, soft and glutinous taste", and promoting the development of the silver fungus industry.

Jinyan'er's silver fungus products have been widely recognized in the market and have been jointly recommended by 48 senior nutritionists and 2 doctors in the fields of traditional Chinese medicine and gynecology.

Don't forget your original intention. Looking back on the past, Chen Qinghua, the founder of Jinyan Ear, began to notice the nutritional value and health effect of silver fungus in the process of dietary therapy because his family benefited from silver fungus.

After studying relevant ancient medical books and materials, combined with the process of adhering to the food and nutrition of silver fungus for a long time with his family, he further understood the relationship between the historical origin and nutritional value of silver fungus traditional Chinese medicine health culture - the main nutrients of silver fungus are silver fungus polysaccharides, protein and a variety of trace elements, which have a significant effect on improving the body's immunity, have a certain improvement effect on throat inflammation and bronchitis, and have obvious effects on promoting intestinal peristalsis and improving constipation.

Not only the scientific ingredients recognize the nutritional value of silver fungus, but also confirm the above effects of silver fungus in Chinese medicine theory, which is a rare nourishing yin substance.

For example, studies have shown that the total effective rate of Tremella polysaccharides in the treatment of patients with chronic pharyngitis is 83.4%, while Chinese medicine believes that Tremella fungus is sweet, flat, enters the lungs, stomach and kidneys, and can act on the respiratory tract, with the effect of nourishing the lungs and nourishing the stomach;

At the same time, fungus polysaccharides have a beneficial effect on Lactobacillus plantarum and can effectively regulate the intestinal flora and balance the intestinal environment, and as early as the Song Dynasty's medical masterpiece "General Record of Shengji", there was also a record of a "fungus porridge recipe", which introduced white fungus into medicine to treat gastrointestinal diseases and so on...

It can be seen that whether from the perspective of traditional Chinese medicine or nutrition, the dietary effect of silver fungus on the human body is undoubted. However, Chen Qinghua found that the efficacy of silver fungus is determined by quality, and good quality silver fungus can ensure good efficacy.

Founded in 2017, Jinyan'er launched products through insight and innovation, and after five years of development, it has been recognized by millions of users and has achieved the first place in the category of silver fungus tonics.

In February 2023, on the occasion of its 5th anniversary, Jinyan'er officially settled in the Edible Mushroom Industrial Park located in Chengxi, Gutian County, Fujian Province, with a total area of about 70,000 square meters, which is the largest and most complete standard silver fungus industrial park in the silver fungus industry.

Based on health culture, Jinyan ear drives the upgrading of silver fungus industry

The world's silver fungus looks at China, China's silver fungus looks at Gutian, Gutian is known as the "hometown of silver fungus", and has the most suitable environmental soil for the development of silver fungus industry. The Gutian edible fungus industry is booming under the impetus of national brands such as Jinyan'er.

Chen Qinghua, founder of Jinyan'er, said: "In the five years since the establishment of Jinyan'er, we have not forgotten our original intention, and overcome various difficulties step by step with our dreams. Since 2021, we have laid a solid industrial foundation in the capital of edible fungi in Gutian, forming three major industrial clusters, the first of which is an industrial cluster centered on scientific research; the second is an industrial cluster centered on cultivation; The third is an industrial cluster centered on production and R&D. In the future, I hope to build this platform, which can attract more talents, allow customers to eat better silver fungus, and make Jinyan'er become a Chinese national brand. ”

Jin Yan'er solves capital costs and technical problems for mushroom farmers

Starting from the source of planting, Jin Yan'er innovated the planting mode and solved the capital cost and technical problems for mushroom farmers.

Different from the previous mushroom farmers, who are responsible for their own profits and losses, mushroom farmers take strains and nutrient packs from Jinyan Ear for free, cultivate them under professional technical guidance, and sell them to Jinyan Ear at the agreed price after harvesting, which is less risky and higher than before.

In Gutian County, Fujian Province, there are 1,066 mushroom sheds in Jinyan'er. In the silver fungus greenhouse, rows of wooden shelves are neatly arranged, and each layer is covered with silver fungus.

According to the growth and appearance of silver fungus, mushroom farmers can judge whether they need ventilation, water spray and other management and protection measures. According to the old process, the yield of silver fungus is low and the quality is poor.

Now, Jinyan'er has jointly initiated the construction of Kangyida Yinguo Industry Research Institute with Fujian Academy of Agricultural Sciences, under the guidance of the institute, from seed selection and breeding, to the development of culture media, from the construction of mushroom sheds to the management of planting process, etc., every link has strict standards, to achieve the goal of high quality - rinse and water the use of high-altitude mountain spring water, and use healthy and safe plant culture medium to strengthen the vitality of mycelium.

Compared with the traditional wheat bran, cottonseed husk and basswood cultivation base, the silver fungus grown by this new method has a softer, smoother taste, higher nutritional value and more gum.

In terms of cultivation cycle, the silver fungus is a 60-day cultivation period, only selected in spring and autumn, cultivated twice a year, strict requirements for temperature and humidity, no pesticide fertilizer is applied throughout the process, silver fungus can fully absorb cultivation-based nutrients and grow naturally.

Based on health culture, Jinyan ear drives the upgrading of silver fungus industry

Self-built factories to improve the supply chain, R&D and innovation to enhance consumer experience

While ensuring the quality of silver fungus from the source of planting, Jinyan Er has improved the industrial chain, starting to build its first factory in 2020 to investing 300 million yuan to build its own factory to build its own supply chain capabilities.

The continuous optimization of Jinyan'er's supply chain capabilities supports products, channels and sales, providing the cornerstone for the long-term growth of brand power.

At the processing end, Jinyan Ear has set up multi-channel automatic equipment in production, packaging, logistics and other links to reduce manual contact and ensure the safety of silver fungus processing.

The cleanliness of the production workshop reaches 100,000 levels, and the implementation standard is different from the GB-7096 standard for agricultural products without microbial restrictions and foreign matter requirements used by other silver fungus brands, and the use of Q/FKYD 0007S is not only strictly restricted for salmonella and Staphylococcus aureus, but also adds foreign matter limit requirements on the basis of color, taste and smell, and state, and meets the standard of ready-to-eat.

In terms of processing technology, Jinyan Ear ensures food safety through three core technologies while balancing the nutrition and taste of silver fungus.

Instantaneous sterilization technology can destroy the microorganisms in the fungus in time, so that the storage of the fungus is no longer affected by temperature changes, no need for refrigeration, and there will be no microorganisms to decompose the nutrients in the fungus at room temperature to ensure nutrition and safety;

The second generation of negative pressure low-temperature biological wall breaking technology can break the cell wall of silver fungus, without long-term stewing, simple brewing silver fungus can quickly produce gum, convenient to eat and promote human absorption;

Negative ion fresh air low-temperature drying and fresh-locking quick-flushing patented technology, compared with the traditional high-temperature drying, low temperature, strong wind, short time, the nutrients of silver fungus can be more completely preserved, to ensure the activity of silver fungus while better freshness.

In this way, the cultivated, produced and processed silver fungus has about 50% of the crude polysaccharide content of silver fungus, 84%-93% of the polymer polysaccharide content and 72.6% of dietary fiber and other nutrients, so that the silver fungus from four or five hours of stewed eating method, become as simple as brewing tea, 5 minutes brewing and eating, greatly saving consumers' time.

While inheriting the food culture of silver fungus, Jinyan Er optimizes and innovates to make the food and nutrition of silver fungus more scientific, more convenient, better absorbed and more effective.

Based on health culture, Jinyan ear drives the upgrading of silver fungus industry

Golden Swallow Fungus has passed the EU SGS 526 safety tests and national organic standards, and continues to improve the standard formulation of dry products.

In 2022, Jinyan'er and the National Engineering Research Center for Genetic Engineering Drugs reached a strategic cooperation to provide technical support in the field of the efficacy of Tremella polysaccharides.

As of November 30, 2022, Jinyan'er has set up a professional scientific research center, cultivation center, production center, operation center, with eight wholly-owned subsidiaries to achieve the layout of the whole industry, the existing 2 factories, more than 1,000 cooperative mushroom sheds, and more than 500 company employees, including 1 senior expert professor, 4 associate professors and doctors.

Chen Qinghua, founder of Jinyan'er, said, "Jinyan'er insists on taking the silver fungus industry as the origin; Adhere to the foundation of silver fungus health culture; Adhere to scientific research and innovation as the driving force; Adhere to the direction of creating customer value; Adhere to the purpose of benefiting society. ”

In the future, Jinyan'er will continue to cultivate the industry chain of silver fungus, inherit health culture and serve consumers.

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