At the moment when short videos are prevalent, CCTV has always maintained a high rating level.
Moreover, CCTV dramas also have an obvious feature, when other satellite TVs are still advocating the "traffic first" method of filming, most of CCTV's dramas do not use traffic stars to star, and the content is closer to life.
Unexpectedly, CCTV gave up the traffic star, but unexpectedly gained the "rating password", "The World" and "Crazy" broadcast one after another national hit drama, using facts to explain that a good plot and excellent acting skills are the kings of high ratings.
Recently, another new drama starring a non-traffic starring starring but gaining a lot of audience attention was broadcast on CCTV-
"Promise You Ten Thousand Lights"
After four episodes, the ratings continued to break 1, and it topped the iQiyi soaring list for two consecutive days.
This drama continues the characteristics of CCTV dramas, and it has the potential to explode at a glance.
First, the period drama that detonated the memory of the times, the plot is tight and suspenseful
The audience should know that the TV series that can be watched by CCTV often have a certain era background, among which period dramas are the most popular.
Looking back at the past through the lens can often detonate the audience's memories of the times and trigger infinite emotion.
"May You Ten Thousand Lights" starts from the old days of 1986, with small bungalows with red brick surfaces, bicycles with two eight bars, red cloth strips everywhere... At the beginning, many old scenes are used to evoke the memories of the audience and pull people into the plot.
This year, the Qinchang nuclear power plant was in full swing, but an evaluation by foreign experts almost ruined China's nuclear power road.
Before the delegation's bus entered the construction site of the nuclear power plant, experts frowned because of the bumpy road conditions and questioned the ability of follow-up materials.
And when he arrived at the construction site, the chaotic site management and substandard construction conditions made foreign experts dissatisfied, and after some inspection, he came to the conclusion: it is recommended to stop work immediately!
Despite the Chinese representative's attempts to fight for it, the foreign experts made up their minds and got on the bus to prepare to leave.
But we have invested a lot of manpower and material resources to build this nuclear power plant, and stopping at this time will not only lose all the previous achievements, but also mean that China's nuclear power will continue to stand still.
At this time, three young people in the factory stood up.
The receptionist Lin Tiancheng (played by Hai Yitian) found Ye Jiaming (played by Guo Xiaodong), who had quite an opinion about the nuclear power plant but was a data manager, and was driven by welder Meng Zhiyuan (played by Gang Yi) to chase the expert's bus with all his might.
After the three forced the expert's car to stop, Ye Jiaming, who had in-depth research on the Qinchang nuclear power plant, took out the notes he had compiled over the years, explained the reasons why the Qinchang nuclear power plant must stop work one by one proposed by the expert, laid out the facts and reasoned, and persuaded the expert with clear data.
And Ye Jiaming not only knows how to reason, but also knows how to move with affection.
After foreign experts agreed to give Qinchang nuclear power plant a period of time, he took out the abacus left by his father. It turned out that the experts who came to review this time had a relationship with Ye Jiaming's father who was once a college classmate, and this emotional card can be described as playing very beautifully.
But even after coping with the evaluation of foreign experts, the Qinchang nuclear power plant still has many internal and external troubles to solve.
First, let's talk about external troubles.
At that time, China was starting from scratch in nuclear power, and because it lacked control over core technologies, it was at the mercy of others.
Lin Tiancheng went abroad to purchase nuclear power equipment, obviously to send money to the Americans, but he also relied on the snort of the Americans, listening to them sneeringly say that the high-end products of the United States are not suitable for Chinese construction of backward nuclear power plants.
After signing the sales contract in a low voice, the other party's customs once again made it bad and detained the goods to prevent smooth customs clearance.
The external troubles over there have not yet been solved, and internal troubles have come one after another.
For the future development plan of Qinchang Nuclear Power Plant, after discussion among the technical backbones led by Ye Jiaming, it is believed that the "177" plan is more in line with the actual situation of Qinchang Nuclear Power Plant.
However, the leaders who came to inspect brought proud protégés, changed commanders on the spot, and advocated the "193" plan.
The people on both sides had different opinions on the choice of plan, and in the end, only two plans could be started at the same time.
In addition to being coldly eyed by the Americans, Lin Tiancheng's procurement plan was also secretly calculated by his own people.
Someone in the procurement group ate kickbacks from foreign companies and was caught by Lin Tiancheng, and he was punished selflessly.
As a result, this person was a relative of a certain leader in the power station, and Lin Tiancheng's official affairs became faceless in the eyes of the leaders, and he even framed Lin Tiancheng for corruption and drove him out of the nuclear power plant.
One thing after another, all made the construction of the Qinchang nuclear power plant difficult, and also left a lot of suspense for the subsequent plot.
Fortunately, a generation of nuclear power people has always cherished a patriotic heart to rejuvenate the country with technology and industry, and even if there are thousands of difficulties and dangers ahead, they have bravely forged ahead, and in the most difficult circumstances, not only have they not been forced to retreat by the environment, but have mastered the core technology, allowing China's nuclear power to enter the world stage.
Second, powerful actors dominate the screen, and these four have wonderful acting skills
"Promise You Ten Thousand Lights" aired four episodes, and the average age of the leading actors in the film is over 40 years old, and there is not a single traffic actor. But this does not hinder the excitement of the play, but makes people feel that the actors are more engaged.
Among them, the most eye-catching performance is Hai Yitian, who plays Lin Tiancheng.
A scene dealing with foreign businessmen made him perform a sense of layering and storytelling.
When I first got involved with the old diplomacy, the other party looked at people with their nostrils, and you were too backward to be worthy of our products one by one; At this time, Lin Tiancheng could only swallow his anger because he had a request for others, and even his sitting posture was stubborn, and his posture was extremely low.
And when the goods were seized, and the other party made him wait for an afternoon drinking coffee and chatting on the grounds of a meeting, Lin Tiancheng's anger had reached its peak, although he accused the other party with a cold face, but he had to remain calm at all times, feeling that his lung tube was about to explode.
Finally, when he learned that he had found other supply channels, he directly slumped on the ground, and his tense nerves were finally relaxed.
A series of reactions have interpreted the last resort of professionals into three points.
Guo Xiaodong's performance is also not far behind.
The most impressive scene is the scene where he stops the car of a foreign expert and the other party argues.
At this time, Guo Xiaodong showed the confidence that the technician had in his heart, his eyes were resolute, his tone was steady and firm, and if I were a foreign expert, I would also be persuaded by him.
There is also the scene where he waits outside the delivery room for his wife to give birth, and a leg-shaking action shows the nervousness and worry of the father-to-be.
This kind of actor who acts through body language has pure acting skills.
Let's talk about Zhu Tie, the Ding Li he played is the leading relative of the buyer who was reported by Lin Tiancheng.
A dark and turbulent conversation between him and Lin Tiancheng was very enjoyable to watch.
Ding Li's purpose was to intercede with his relatives, but he did not go straight to the point, but first came to reminisce about the past, saying that he had helped Lin Tiancheng, Ye Jiaming and others make a lot of trouble.
Then he secretly knocked on the temptation: I have been the deputy director for three years, it's time to turn around - the implication is that you let my relatives go, and I give you the green light.
Who would have thought that Lin Tiancheng would not enter, and finally Ding Li put away the face of a fake good person, and the temptation could not be changed into coercion.
Zhu Tie interpreted the attitude change of salute before soldier too well, and the sword light and shadow under a few words of dialogue can be felt across the screen.
The last thing to mention is Yang Tongshu, her acting skills in the play are also remarkable.
Especially when the leader came to her home to offer condolences, her husband Ye Jiaming was straightforward, and when he saw the leader carrying a fish, he bluntly said that his wife did not like to eat fish.
Yang Tongshu saw that Ye Jiaming had said the wrong thing, worried that he would offend the leader, and quickly retorted: I love fish now.
A small act made this character come alive, because such a reaction is really human in real life.
In addition to the above four, the performances of actors such as Lu Ning, Zhao Xiaoming, and Sun Lishi in the play are also very good, and their superb acting skills allow the audience to immerse themselves faster.
Third, only by being willing to give up "traffic" can we truly obtain the "viewing password"
Ten years ago, traffic was the rule, which gave many people a wrong perception - as long as you invite traffic, you will definitely have a double harvest of word-of-mouth ratings.
This misunderstanding has lasted for more than ten years, and there are still many producers playing the traffic card.
But it turns out that traffic actors are definitely not ratings passwords.
When "Crazy" was broadcast this year, it happened that "Go to a Windy Place" was also broadcast, the latter co-starring Liu Yifei and Li Xian, which can be said to be the most typical traffic drama; In contrast, the cast of "Crazy" at that time can be said to be unknown, in addition to Zhang Yi, how many people know Zhang Songwen and Gao Ye and others?
Before the broadcast of these two dramas, many netizens were generally optimistic about "Going to a Windy Place" and felt that the actors had their own popularity.
But the effect of the broadcast is obvious to all, and "Crazy" without traffic stars has won, and even created Zhang Songwen, a middle-aged traffic.
There are countless similar examples on CCTV.
The average age of the starring actors of "The World" is over 40 years old, except for Lei Jiayin, who is quite famous, the other starring actors are second, third- or eighteen-tier actors, and almost no one paid attention before the broadcast, but this drama still triggered a national drama viewing boom.
The same example applies to dramas such as "Age of Awakening" and "Daughter of the Mountain", which also successfully counterattack with wonderful plots and actors' acting skills.
Most traffic celebrities will have idol baggage, and they will prefer to choose glamorous roles without character flaws; But no one is perfect, and too perfect a role will only make people feel false and can't stand up to scrutiny.
Real actors, on the other hand, do not have so many concerns, they will completely give themselves to the role, and the characters created are flesh and blood, which is naturally more fascinating.
I hope that all major producers can learn more like CCTV and study more in content, instead of thinking about relying on traffic stars once and for all.
(Movie Rotten Tomatoes Editorial Office: Yangjing)