On May 12, the TV series "Warm and Sweet" has been broadcast on Hunan Satellite TV and Mango TV on more than half of the dual platforms. With the popularity of the show, the ratings and audience reputation have risen. On Kuyun, CSM and China's audiovisual big data, the ratings of "Warm Sweet" are all in the leading state of satellite TV platforms.
In terms of audience reputation, it also showed a very good state. Many viewers who continue to follow the drama said that this TV series is relaxed and happy, and provides a very good urban warmth. Some fans said that the characters in Nanfei, Qi Jiayi and other plays provide the audience with a good model for urban women's life. The play is talking about urban love, but it is also talking about the beautiful characters and characters of the characters.
There is a reason why "Warm and Sweet" can achieve a double harvest in ratings and audience reputation. Based on more than half of the plot of the play, I think its biggest value is that when shaping the character story, it presents a kind of "purity", this simplicity and kindness in the pursuit of human nature, providing the audience with a great sense of warmth, and this warmth has a very good value of the times, from this value, the play can win the resonance of the audience and obtain a double harvest in ratings and word of mouth.
We might as well analyze the warmth brought by this purity based on the specific characters and character stories of "Warm Sweet".
The purity of Nanfei lies in the clarity of love and the "correct persistence" in career.
The most impressive thing about the role of Nanfei played by Song Qian is that she can achieve "correct perseverance" in her career. Faced with the problem of "personnel over business" in the inaugural hospital, Nanfei decisively chose to resign. This is the most powerful stroke in "Warm and Sweet" to create a character. In the role of Nanfei, everything must be patient-led, and the treatment of patients cannot be implicated because of the internal problems of the hospital.
Even after entering the new hospital work, Nanfei also strives to achieve the industry benchmark level in his work. When many beauty hospitals only want to make money without considering the safety of plastic surgery patients, Nanfei put forward outpatient suggestions for cosmetic restoration, and cooperated with a professional team to make 3D modeling of cosmetic restoration, and help patients who failed plastic surgery to achieve correct repair through scientific and technological data. This "correct persistence" in his career has made the role of Nanfei emotionally affirmed by the audience.
In terms of personal emotions, Nanfei is clear, belonging to the sober representative of the real women of the era. Excellent women's drama works have a general value orientation, that is, to shape emotionally clear women. Nanfei's boyfriend Chen Fang, faced with the situation that his ex-wife returned to China with her children to seek reunion, he was in a state of not knowing what to choose. At this time, Nanfei decisively chose to break up. It is a practice of sacrificing one's own love for the betterment of others.
In Nanfei, we see a sense of purity of human nature, in terms of career, the pursuit of the right direction of medical practice, and emotionally, there is also the ability of the women of the era to take and put down. The simplicity and kindness brought by this sense of purity have a very good warm value for the audience. It can even be said that the role of Nanfei provides a model for many people to learn.
The purity of Chen Fang lies in the meticulousness of aesthetics and the "dilemma" of family feelings.
In the TV series "Warm and Sweet", what impressed me most about the role of Chen Fang was that as a curator, he was meticulous in art. Old classmates came to beg him to run errands, hoping to put his sculptures in the curatorial works. After Chen Fang saw the works of his old classmates, he thought that the artistic level of this work was not enough to enter the exhibition content, and the inclusion of such works in the exhibition was disrespectful to other works of art.
This is a very valuable kind of artistic aesthetic purity, only based on art itself to talk about art, not based on the old classmates outside of art, or commercial profit value and so on. This artistic aesthetic purity even directly boosts the overall aesthetic tonality of "Warm and Sweet". Screenwriters and directors can only create characters and character stories that are artistically pure only if they possess the purity of this art.
At the same time, another point of Chen Fang's three-dimensional and pure character is his "dilemma" in family emotions. In the face of his ex-wife taking the child to conform and have love with his heart, if Chen Fang makes a decisive choice, it will make this role seem thin. Chen Fang's role has a sense of family responsibility, especially for children. Even the most modern and artistic workers still maintain this sense of family responsibility, which is very Chinese. In the play, the father's responsibility to his son has a good warm attribute.
At the same time, Chen Fang has a longing for Nanfei, and even boldly pursues love in the follow-up, which is another pure pursuit of personal emotions. In the sense of family responsibility, the father has the responsibility and care for his son, but for the ex-wife, there is no obligation to take more responsibility. This is also a kind of clearance. The two characters of Nanfei and Chen Fang actually have the perfection and perfection of human nature, and have the pursuit of pure attributes in life. These contents warm the audience in silence.
The purity of Qi Jiayi is the professionalism of interior design and personal emotions "not limited to divorced identity".
As soon as Qi Jiayi appeared, she was a career-oriented woman who spoke with professional ability. A woman with only a general college degree, with her own ability, to become a strong woman who can stand alone in the design company, itself has a sense of audience identity. In the more than half of the plot content, Qi Jiayi has always spoken with real skills in the professional field of interior design, and this purity of professional ethics is what many excellent audiences are pursuing.
At the same time, in her personal emotional life, Qi Jiayi's purity and cuteness lies in the fact that she does not insulate her new love because of her divorced status, on the contrary, she still maintains a very full ability to be loved and loved. These plot contents of Qi Jiayi have a very good warm value for audiences who have had misfortune in married life. In particular, this "ability to be loved and love" is often lost because of our one-time love and marriage failure, and Qi Jiayi still maintains this purity after divorce, and its era value is very obvious.
The purity of Jiao Yue lies in the fact that the choice of career is not guided by money. Obviously he is the financial elite of Wall Street, but in the end, he can immerse himself in the content of traditional Chinese intangible cultural heritage and seek a life and livelihood for this cause, which is the true purity of Jiao Yue. In contrast to the role of Jiao Yue, Shen Xue, who appeared as a star, is still struggling with fame and fortune. I hope that in the follow-up plot of "Warm and Sweet", Shen Xue can also get out of the fame and fortune of the entertainment industry and return to her true original intention.
The purity of Ling Jiaoyang is the right choice in career and silent waiting for emotions. In the story of the first half of "Warm and Sweet", the role of Ling Jiaoyang really gave the audience great warmth. In terms of career, he and Nanfei have the same pursuit direction. Emotionally, he chose to wait in silence. These warmths are inadvertently released to the audience.
In fact, in the TV series "Warm and Sweet", there are a large number of inadvertent human purity and inadvertent character warmth. On the surface, this TV series is telling a work and emotional story under an urban life state, but in fact, it is through these pure souls and the characters who carry these souls to warm the audience, let everyone live more peacefully, and you can correctly pursue your career direction. Based on this, it can get very good ratings and audience reputation, that is, it is inevitable. (Text/Ma Qingyun)