"How can you eat a rabbit, a rabbit is so cute." "That picture of Chengdu caused me discomfort."
On May 17, the adventure comedy animation movie "Bid Rabbit 2: Escape Plan" (referred to as "Bid Rabbit 2") released a new poster, of which the Chengdu version of the poster: Bid rabbit around a table of spicy rabbit heads, causing netizens to complain. Some netizens said that it was too cruel to let Bid rabbit eat spicy rabbit head. On May 18, Red Star News reporters contacted the film side, and as of the time of the reporter's deadline, they had not responded to the matter.
"Bid Rabbit 2" Chengdu version of the poster, according to the network
It is reported that the theme of this set of posters released by "Bid Rabbit 2" is "the temptation to leave home", a total of seven, "the 'rabbit world brother' from the British countryside was fascinated by the prosperity of China's major cities, left his hometown to China, led the rabbit family members to wander around, feel the colorful colors of the big city." Their footprints traveled through the seven major cities of Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Hangzhou and Chengdu, and the town rabbit saw the magnificent stone lion in front of the Forbidden City Gate in Beijing, crossed the brightly lit entrepreneurial high-rise buildings in Shenzhen, tasted fresh cherry tomatoes under the Shanghai Oriental Pearl Tower, raced with the night bus race with Wuhan, marveled at the exquisite variety of Morning Tea in Guangzhou, watched the delicious and spicy rabbit head of Chengdu in horror, and made a lot of money with live streaming goods in the Hangzhou Net Red Business District... The big city is full of excitement and the rabbits are full of vitality! ”
In the Chengdu version of the poster, netizens can see that there are spicy hot pots and hairy belly and other ingredients in front of the Rabbit, and what surprises netizens is that there is a pot of spicy rabbit heads in front of the Rabbit, and the poster is printed with the words "Chengdu", and is equipped with the following text: "The rabbit head at home is like me, and the rabbit head here is numb and spicy." ”
After the poster was released, it triggered netizens to complain, and many netizens left a message: "Why is the poster designed to let rabbits eat spicy rabbit heads?" It's a bad taste", "It's a horror movie", "But this makes the protagonist of the movie, rabbit, look at a plate of spicy rabbit heads, it really feels cruel, what is the beauty of the poster or the sense of story?" ”
"Bid Rabbit 2" Chengdu version of the poster, causing netizens to complain, according to the network
On May 18, Red Star News reporters contacted the film side, and as of the time of the reporter's deadline, they had not responded to the matter. However, from the official Weibo of Sony Columbia Pictures, it can be seen that the Chengdu version of the poster has been removed.
It is reported that "Bid Rabbit 2" is jointly produced by Sony Columbia Pictures and Sony Animation in the United States, written and directed by Will Guller, and co-starring Rose Byrne, Domnar Gleason, David Oylo, James Corden, etc. The original team has returned. The film has been confirmed to be introduced to Meet Chinese audiences, but the specific release date has not yet been determined.
In recent years, the promotion of imported films focuses on the combination of Chinese elements, trailers and poster marketing is a very important link, the official blog of "Venom" has released two Chinese style propaganda posters, "Venom" eats rice dumplings and dragon boats; "Spider-Man Returns" Chinese version of the poster Spider-Man "came" to Hangzhou West Lake, Shanghai Oriental Pearl, Qingdao May Fourth Square and other well-known city landmarks, so that many netizens feel cordial. However, the Poster of the Chengdu version of "Bid Rabbit 2" obviously lacks consideration, and cannot be "pulled hard" for the promotion of the film, and is close to Chinese culture in marketing, which is worthy of affirmation, but it cannot be "out of the circle" for the sake of "going out of the circle".
Red Star News reporter | Zhang Shihao
Edited | Duan Xueying
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