Taking advantage of the hot screening of the movie "Bid Rabbit 2 Escape Plan", Hungry Mo joined hands with Bid Rabbit in the movie to play a new surprise of food delivery, Hungry Let Bid Rabbit incarnate as a takeaway worker, carry a takeaway box, walk the streets and alleys to deliver takeaway, Bid Rabbit has punched in two cities in Beijing and Tianjin, and met with Hungry Little Baoji friends to deliver takeaways together.
It is reported that the surprise delivery project of The Rabbit avatar takeaway is an upgrade based on the universal Blue Knight, and also a new merchant joint marketing model, through the blessing of stars, celebrities, and IP, the Blue Knight is given a new topicality, so that the delivery process is not only limited to timeliness, but also adds more surprises, and in the communication content, cleverly combines the brand of the merchant to complete a merchant joint marketing model.
The previous surprise delivery, but also for the star, the star Blue Knight surprise officer, challenge the takeaway five-star praise of the alternative experience, street dance star Han Yu, actor Zhang Haolun, actor Luo Zheng have come down, incarnated as a blue knight, received orders with difficulty, challenged to get five-star praise.
In fact, as early as the release of "Bid Rabbit 2 Escape Plan", Hungry Mo joined forces with the movie to bring a group of big children's escape posters for the June 1st Children's Day node, and launched an escape series of posters in the graduation season, urban supper, and CBD, directly hitting the pain points of contemporary youth.
