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Is "Come On Today" a good comedy? This has a no-dead space assessment report

March 1, 2023 | Issue 3162

Evaluating a drama needs to be put into the coordinate system, and it is inseparable from multi-dimensional considerations. In the past, the evaluation of new dramas from a film and television monologue was a qualitative public evaluation from a literary and artistic perspective. Now, we have opened a multi-dimensional assessment column to serve readers.

The first test is the workplace comedy "Come On Today" that is being broadcast on iQiyi. We will start from the triple perspective of data analysis, audience feedback, and critics' interpretation to position the performance of this show.

"Today's Cheer" is directed by Wu Qiang and Yu Zhongzhong, with Xu Qianpeng as the chief screenwriter, starring Zheng Kai, Chen Yuqi, Wang Hedi, Zhang Shaogang, Liang Chao, etc., telling the working life of the three departments of the high power generation subsidiary planning the parallel struggle and "lying flat", showing the daily life of migrant workers in a relaxed and humorous atmosphere.

data analysis

The popularity value of iQiyi in the first week of "Come on Today" was the highest 7408, broke 7000 on the second day of launch (2.22), reached the peak of popularity on the third day (2.23), and the popularity value of 7028 in the first weekend (2.27), showing a downward trend.

In the first week, he entered the Weibo hot search list 17 times, the topic #Wang Hedi plays the son of Fan Shaohuang# (the highest 5th on the hot search list), #郑恺 Who will expect Monday# (the highest TOP2 on the hot search list) is 5 hours 24 minutes and 3 hours 18 minutes on the list, respectively, which is the hottest topic on Weibo of this drama.

In the first week, he entered the Douyin hot list 17 times, and the topic #Chen Yuqi finally played the right role# In the list for 23 hours and 7 minutes (the highest TOP1 on the hot search list), it is the hottest topic in this drama on Douyin.

The peak popularity of Maoyan was 8783.66 (2.26 on the sixth day of launch), ranking TOP8 at all-time. Lighthouse Professional Edition has a market share of 7.24% on February 23, a market share of 4.02-7.24% on the whole network, and an average market share of 5.69% in the first week of broadcasting. Kuyun Broadcast's market share was the highest in history at 4.73% (2.24 on the fourth day of launch), and ranked TOP7 in history (2.23 on the third day of launch). The popularity of the whole network is the highest in history 68.88 (2.23 on the third day of launch), and the highest ranking TOP4 (2.25 on the fifth day of launch).

Is "Come On Today" a good comedy? This has a no-dead space assessment report

"Breaking Elite", which is also a workplace comedy, (launched on June 18, 2022), has the highest popularity in the history of iQiyi at 6857, a total of 20 times on the Weibo hot search list, 2 times on the Douyin hot list, and the peak popularity of Maoyan is 9060.72, ranking 3rd in the highest popularity. The broadcast rate of the main film of the Lighthouse special edition on the whole network was the highest 5.14%, and the popularity of the whole network was the highest in history: 68.56.

In contrast, the peak popularity of iQiyi in "Come on Today" is higher than that of "Breaking Elite", considering the fine-tuning of the heat value calculation rules carried out by iQiyi in August 2022, the popularity value of the two dramas should be basically the same. The peak popularity of cat's eye, at present, "Today's Cheer" is slightly lower than "Breaking the Elite", and the peak popularity of the whole network of bones is basically equal. In terms of the market share of lighthouse feature film broadcasts and the number of hot searches on Weibo and Douyin, "Come on Today" has a great advantage.

Conclusion: The broadcast data of "Today's Cheer" is already in the first echelon of urban comedy, but it has not yet achieved the "breaking circle" of communication.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

Audience feedback

"Come on Today" is currently updated to 20 episodes, judging from the feedback from the barrage, Weibo, Douban, B station, Douyin, Xiaohongshu and other platforms, the audience's highlights, positive reviews and negative comments are as follows:

1. Plot highlights:

a. The rich second-generation Bai Ma Shuai (played by Wang Hedi) enters the world of workers, stimulating the "everyone" present like a catfish, bringing a sense of contrast and drama, in which the reaction of the superiors, the display of Bai Ma Shuai's wealth and the silly son character of Bai Ma Shuai's landlord constitute the main laughing point;

b. followed by the plastic surgery Wu Yimei (played by Cheng Zi) section chief with a sentence "8 million" to become a master negotiator This episode, the dissemination rate and discussion degree is very good, the surface is a women's cool narrative, but in fact there is a tragic core, and it is very present, which cuts to the laughter of the audience on various platforms.

c. Other discussion points are scattered on the bitter situation of migrant workers, especially the episode "Middle-aged Layoffs".

Is "Come On Today" a good comedy? This has a no-dead space assessment report

2. Positive perception keywords:

a. Qualified electronic squeezed vegetables: easy to decompress, no brain, 30 minutes of each episode to watch without getting tired, proper cooking attributes.

b. Social animals are presented with a sense of comics: Whether it is a dramatic conflict or an actor's performance method, there is a clear sense of comics, which is in line with the tastes of young people.

c. Hit the worker's mouth, golden sentences are frequent, and the character's inner OS complains to speak the audience's heart, which is suitable for the second creation and helps to spread in the sinking market.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

3. Negative evaluation keywords:

a. The terrier is too hard, pulls down the IQ, the plot is suspended, and "the short video clip version is more funny."

b. "After watching both dramas, I feel less funny than "Starfall into Sugar". In the same period in the broadcast drama, "Today Yi Come On" is a rare work that focuses on comedy, however, other dramas on the air also have a mixture of light comedy genres, compared to pure comedy, some audiences seem to prefer to be amused unexpectedly when drinking sugar, attach the laughter to the love line, specifically to find fun but do not feel the fun, but also constitute a phenomenon of watching dramas.

4. Summary:

Judging from the Baidu user portrait of "Today's Cheer", the female audience reached 89%, and users of Weibo and B station will promote the open rate due to Wang Hedi's drainage. Douban has not yet scored, the audience scores are polar, some viewers recognize its cooking attributes, and some viewers feel that "laughter lowers IQ".

This drama has a more general response in the gathering place of female users - Xiaohongshu, Wang Hedi's discussion degree is not as good as Chen Yuqi, compared with the second generation of Dumb Fu, Xiaohongshu users prefer Wang Hedi as a high-value + strong overlord image. This drama is the closest to the user taste of station B, among which the sense of comics and the golden sentences of social animals constitute cool points and laughter, it is worth mentioning that Chief Wu played by Cheng Zi is a character who has memory points on various platforms so far, and the shaping is relatively successful.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

Small composition

Shi one

30 years of senior drama critic, 27 years away

"Breaking through the three levels, very social animals"

Comic dramas currently have three paths to go in China. First, the essence of the original work is preserved to the greatest extent possible in the adaptation process, and representative works include "The Bad People Who Draw Rivers and Lakes"; the second is to restore the spiritual core of the original comic and adapt it moderately, representative works include "Take My Brother Away"; The third is based on comics, but injects elements that are more in line with the aesthetics of the current audience, and representative works include "Chess Soul".

All three adaptations have merit, but few have been successful. The last manga drama with both word-of-mouth and popularity was adapted from the Japanese manga "Chess Soul".

Is "Come On Today" a good comedy? This has a no-dead space assessment report

"Come on Today", as a Korean comic adaptation, faces difficulties and chooses a way out similar to "Chess Soul". It is adapted from the 2014 Korean manga Gaussian Electronics. From the perspective of adaptation, it has to pass at least three levels:

First, the transformation of narrative logic from comics to series. Compared with web adaptation, comic adaptation is more difficult. Comic scene and stylized characters are secondary, and the logic of storytelling is the most important to complete the transition from comics to series.

The original comic "Gauss Electronics Company" is a strip manga (a multi-grid long strip comic that can be read vertically), one thing, the story is not strong; There is fun, but the continuity is not strong. When watching, it is like picking up post-it notes, showing the slices of social animal workplace and home life in fragments, Wan'er smiles, tears it after reading, and has no burden of chasing.

"Come on Today" cleverly adopts the form of unit drama, integrating the fragments of the original comic, the order of character appearances and the sequence of events are shuffled and reshuffled, and each episode has a protagonist, expanding the plot of the original comic into an episode of 20~30 minutes.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

Second, the transformation of the social and cultural context of China and Korea. Although China and South Korea belong to the same East Asian cultural circle, there are many differences in national conditions and folk customs. Chinese said that brothers and brothers do not strictly look at age, and Koreans have to be called brothers for a month; There are cultural "" for after-work dinners, but Koreans have to play two or three turns until the early hours of the morning; There are also "ice American style flowing in the blood" and "Koreans don't have to sleep", which makes Chinese "amazing".

Therefore, proper localization is necessary. Chinese audiences can't immediately understand "Movie Oppa" (the older brother who specializes in theater dating), but they must be familiar with "Aquaman" (people with many ambiguous objects). Bai Ma Shuai and Jiang Mei (played by Zhong Lili) first met in a northeast restaurant, and this treatment is more funny than the nightclub encounter of the original comic.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

Third, the transformation of Chinese and Korean laughter. In fact, this is in line with the above, and it is humor generated by relying on the cultural atmosphere. The humor transformation has always been the hardest hit area for domestic drama remakes of Korean dramas, and it is not easy to jump out of the form of funny bodies and dubbed kimchi. In this part, a "break" needs to be made.

The laughter of "Today Should Come On" is mostly in the contrast between workers in the workplace complaining about oppression but obedience, and lines that reflect the real situation of social animals, but the reproduction of some plots of the original comics in the play is still not ideal. For example, Chief Wu was dumped due to excessive plastic surgery and inability to make facial expressions, and he wanted to justify not opening his mouth. Although it is only the appetizer at the beginning of the episode, it is still slightly strange to forcibly misunderstand.

"Come on Today" is currently popular, in addition to getting a passing score in the above three levels, it firmly grasps a core: the spiritual core of social animals.

Film and television monologue once mentioned in the article "Adapting Korean Dramas Accelerated, This Wave of Hot Spots is "Realistic Themes"" that several Korean dramas that have been remade can get high scores in China, in addition to being well-made, because they maintain a "close and far" safe distance from the audience.

"Near and far" means that people will empathize, but will not get too deep into the play. It may sound paradoxical, but it can be the best safe distance between the comic book drama and the audience.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

The third department of the Gaofa Group where the male protagonist Li Natural (played by Zheng Kai) belongs is the department with the most nonsensical inventions, the most like to "lie flat", and the most likely to be cut. Although inventions such as "folding mobile phone" and "boss chat translation artifact" are outrageous, the intern's younger brother is a rich second generation, and the beautiful boss is a neighbor, although it is absurd; However, the boss's overtime oppression, workplace treatment, and promotion unspoken rules are the same as reality, and the mentality of not daring to offend leaders, refusing to work overtime, and being able to drag on is real.

After twenty episodes, no audience will care what kind of company Gaofa Group is, and the realistic feasibility of planning the black technology invention of the third part; But most of them will really understand the frustration of Li Tian's promotion being blocked, the excitement of Fan Sisi (played by Chen Yuqi) working hard to raise paper, and the sadness of Wu Mingshi (played by Zhang Yuechi) who is always ignored by the collective...

In "Come on Today", some people look at the joke, and some people look in the mirror.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

Kim Mozuki

Old Chinese doctor, dazzled and not old

Is "Come On Today" a good comedy? This has a no-dead space assessment report

"I look at how enchanting the workplace is, and I expect the workplace to look at me the same."

iQIYI's exploration of comedy is indomitable. In terms of arrangement, a small comedy theater was specially opened to broadcast comedy dramas in batches. It also developed the "Annual Comedy Competition" to recruit a new generation of comedy talents to compete.

It should be said that comedy creation is quite difficult. Screenwriting and acting require top talent, as well as an enlightened social atmosphere that facilitates satire and humor. But comedy exploration is also accomplished, and the team of "Love Apartment" not only completed the final season in the form of a song and dance film, but also developed the first season of "Breaking Elite" with a broader social vision. "Annual Comedy Competition" has made the comedy variety show look new in the overall style.

The current appearance of "Come on Today" is a workplace comedy, and there are few traditional sitcoms left, which are in line with the minds of young people and integrated with short videos.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

A virtual city surrounded by lush plants, a virtual office building with a strange roof shape, and Gaofa Electronics, a virtual company whose business is related to mobile phones, are active in the third department of the plan. The strange people get along strangely, but there are many real tastes in the details.

Young people are junior, low-positioned, inexperienced, and in a dominant position in the workplace. As a result, I always feel that the work cannot be completed, the overtime cannot be completed, and the additional requirements of the old employees cannot be met, especially the reprimand, imposition and PUA of the boss are not finished. There is a strong contrast between inner resentment and actual obedience, and the contrast is a joke.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

Young people are shallow in the world, have a high spirit, do not have much experience, and have not been beaten by society. As a result, he was confused between what should be and what he was, dilemma in the gray rules, disdainful of bragging and horses, and resentful of the strict relationship between superiors and subordinates. In their young eyes, the workplace has become a hypocritical, cunning, and bizarre world, which gives rise to endless jokes.

How to refuse the exploitation of superiors, how to resist the use of alumni, how to fish without a trace, how to evade the butcher knife of layoffs... ...... In addition to jokes, there are also various practical art of war. These art of war are pediatric for the old fritters, but they have a dazzling effect on new employees. So I said, in terms of the two functions of psychological endorsement and life mentor, this is a young work.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

Its advantages may also be its disadvantages. Being too involved in doing "mouth replacement", the overall objectivity and entry into the wood is less, and it is more unilateral and skinny. Arranging bridges too arbitrarily and piercing stereotypes with fanfare is the universality of plug-and-play for short videos, but this is far from a drama with a coherent narrative, self-consistent characters, and well-structured structure.

Compared with the main drama, comedy is much more flexible in terms of form and content. The "Annual Comedy Contest" has broken down the boundaries between drama and jokes, the fourth wall between actors and audiences, and the barriers between realism and absurdistism. "Come on Today" is also trying to get rid of the traditional style of sitcoms and the established requirements of writing and writing, and strive to make more in line with the wishes of specific groups and more unrestrained and funny.

Literary and artistic works in the Internet era must first be works of the circle, and serving the circle well is considered a success. As for the popular hit, it is a natural relic of the TV era, and the choice of the theme of the big wind outlet has to be the right time and place and fully matched. For this show, young people can just take the goods.

Is "Come On Today" a good comedy? This has a no-dead space assessment report

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