On February 23, Geely released a new sub-brand - Geely Galaxy, which is specially set up for new energy vehicles, whether it is positioning, design or channel, it has a new performance. At this launch, Geely Galaxy also brought the L7, the brand's first production model. This article starts along the brand conference, the future layout of Geely Galaxy, and how the L7 car is.
The product plan has been made clear, and the E and L lines are neat
At present, there are two directions in the domestic new energy market, one is naturally the continuous launch of pure electric vehicle products, after all, this type of model is the leading wave of automobile industrial revolution; The other is the revival of hybrid models, this dividend period will not disappear in the short term, due to the bottleneck of battery technology, the continent is particularly vast, so can be oil, no mileage anxiety, and can greatly feel the new energy experience of hybrid models are more and more respected by consumers.
When Geely Galaxy planned the technical route, it put pure electric and electric hybrid products, of which E series is pure electric products and L series is electric hybrid products. Judging from the information at the press conference, the three models of the E series and the four models of the L series have been set in stone, and except for the Galaxy L9, other models can start delivery before the fourth quarter of 2024 at the latest, and the speed is still OK. It is often said on the Internet that "if the traditional manufacturers make a force, how will it be" is true, from the perspective of this preview model, traditional car companies in the research and development investment, cycle and other aspects are indeed more calm, can announce the delivery schedule of seven cars at once, the new forces can only leave tears of envy.
The Galaxy L7 is good in all aspects, and DHT technology has a threshold
As the first model, how about the Galaxy L7? First of all, look at the positioning, the wheelbase is 2785mm, the official is a compact SUV, the real car body size is similar to the CR-V and other players, there should be no seven-seat layout, the main five-seater. Looking at the design, there is indeed a new set of design language, if nothing else, the products with the Galaxy logo will use this framework in the future. The through-type light strip and the back line are still more dynamic overall, and young people should like it. The interior part has also made some changes, the central control screen is placed vertically, the size of the co-driver entertainment screen is not small, and the overall is still very new.
Focusing on power, Galaxy L7 is equipped with a hybrid system composed of a 1.5T turbocharged engine and motor, the motor can be auxiliary drive, can also be pure electric drive, zero hundred acceleration time of 6.9 seconds, the output is still relatively strong. In addition, the gearbox uses 3-speed DHT technology, which is more complex than BYD's DM-i, and the technical requirements are higher, which can theoretically allow the engine to not only power the battery at low speed, but also participate in the drive of the vehicle, saving a part of the secondary conversion of energy, and better fuel economy.
Why is the first model so "grounded"? Because the market can't wait
Although the Galaxy L7 has not yet officially released the price, from the perspective of positioning, most people regard it as a 200,000-level product, which is not an absolute high-end, which is not very in line with the laws of the new energy market. In the industry, many brands, especially new brands, will take out the highest-end models in the series first, and then launch products with lower positioning, and why did Galaxy put the higher-end Galaxy L9 for delivery in 2025 at the latest, and take the lead in launching the more "people-friendly" Galaxy L7? The reason is, in a word, that the market can't wait.
Looking at the pattern of the domestic new energy market, BYD is a mountain that cannot be bypassed, because the layout is earlier, and BYD has a high market share in the 100,000-200,000-level market. Geely as a veteran of its own brand, in order to replicate the success of fuel vehicles in the new energy market, BYD is the most direct opponent, sword light and shadow do not have to think so much, directly hit the opponent's door on the line, the market can not wait for Geely to take the "high-end down" route, in the 10-200,000 level of about the rivers and lakes after sitting on the card table, and then climb up is only a matter of time.
There is innovation in the channel, and the experience of buying Galaxy products in the future will be better
Compared with the traditional dealer model, although this model is largely due to the problem of building capacity, it objectively brings benefits, such as more convenient official management, price transparency improves consumer willingness, and order management is more accurate.
In the new energy era, there is no problem in retaining the original dealer system, but medium and high-end products do need to be directly operated, because dealers cannot do very fine operations. Considering that Geely's large channel system is unrealistic to completely switch to direct operation, according to the plan, Geely Galaxy will build direct experience stores in cities such as Beijing, Shanghai and Guangzhou, which is equivalent to the combination of agent dealers and direct management models, and the experience is bound to reach a higher level for consumers.
Full text summary
After watching this press conference, I have the feeling that Geely is not far from announcing a complete shift to new energy. The landing of Raytheon hybrid technology has given Geely the strength to fight bayonets with BYD during the transition period, and before the breakthrough in battery technology, the window period of electric hybrid technology is still quite long, and I hope that major manufacturers can seize this opportunity, stand on the cusp, and become bigger and stronger. #吉利中高端新能源系列 "Milky Way" is coming #