Yesterday (February 22), the well-known tea brand "Hushang Auntie" attracted attention because of the picture of women wearing cheongsam with slits to the base of the thighs on the outer packaging, and the back hem of the cheongsam stacked on the chair to expose the thighs, and some netizens questioned the unsightliness of the picture.
On the same day, #沪上阿姨外包装旗袍图被质疑不雅 topic rushed to the top of the hot search.
Controversial images. Image source network
In this regard, netizens commented that "don't be ridiculous", "full of food" and "inexplicable", and many netizens think that this is just "reverse hype" on the brand side.
Some netizens said that the key to the problem is the hem stacked backwards
"Usually no one wears a skirt like this!"
In response to the dispute on the Internet, Aunt Hushang's customer service responded that she would give feedback to colleagues in the design department.
On the 23rd, the reporter reported the suspected indecent packaging of the Shanghai aunt to the Zhujing Market Supervision Institute of the Jinshan District Market Supervision Bureau, and the staff said that they would intervene to investigate the matter.
The staff of the Zhujing Market Supervision Institute of the Jinshan District Market Supervision Bureau said that they would intervene to investigate the matter.
According to previous media reports, on December 14 last year, the topic of Shanghai Auntie was hot searched, because the brand's store employees maliciously ridiculed partners. At noon on December 14 of the same year, the high-immersion interactive love mobile game "Love of Light and Night" released by Tencent was officially announced to be linked with Aunt Shanghai, and on the afternoon of the same day, it issued a statement again saying that due to the situation of abusive players and the male protagonist of the game in Auntie Shanghai's store on the day of the announcement, "Love of Light and Night" announced that it would stop cooperating with Aunt Shanghai from now on.
On the evening of the same day, the official Weibo of Shanghai Aunt responded that she has always maintained an open attitude towards cooperation with "Light and Night Love", respected various game brands and character IPs, and respected the majority of "Light and Night Love" players, and said that it had seriously criticized the store involved and the employees involved had been dismissed.