According to Maoyan Professional Edition, as of 9:30 p.m. on February 14, the cumulative box office on Valentine's Day was 201 million yuan. This box office result is slightly less pale than the 528 million yuan box office in the 2022 Valentine's Day file.
Image source: Maoyan Pro
The main reason for the poor performance of this year's Valentine's Day file is the low box office of the 5 new films released today. According to Lighthouse Professional Edition, the five new films "Sadness That Can't Shed Tears", "Can You Don't Leave Me", "Speed Bodyguard", "Poplar Forest Love" and "Battle Around the Sea" only achieved a total box office of about 50 million yuan.
The love-themed movies released on Valentine's Day in 2022 have a poor reputation, which has angered many audiences. This may lead studios with content reserves to be more cautious about entering this schedule. Among the first-line film companies, only Chinese films and Maoyan still launched "Sadness That Can't Shed Tears" on Valentine's Day this year, but the creative team in front of and behind the scenes of the film was not well-known and could not attract audiences to enter, ranking third in the box office list of Valentine's Day with 33.57 million yuan.
"Can You Don't Leave Me" is facing a sea of bad reviews on social media such as Weibo and Douban, and has only achieved a box office of 17 million, ranking fourth in the box office list. On February 15, the schedule of "Can You Don't Leave Me" will also drop to 6.8%, and it is expected that this film that has been changed many times will end hastily.
The audience gave a bad review of "Can You Don't Leave Me", image source: Douban Movie
The two high-ranking love movies performed poorly. Therefore, this year's Valentine's Day file can only rely on "old films" to support the scene.
"Manjiang Red" returned to the top of the single-day box office list after 11 days, with a cumulative box office of 52.12 million today. At present, "Manjiang Red" surpasses "Avengers 4: Endgame" with a cumulative box office of 4.312 billion yuan, ranking 7th in the total box office list of Chinese film history.
"The Wandering Earth 2" ranked second on the Valentine's Day box office list with a box office of 49.88 million yuan. The film's cumulative box office has reached 3.729 billion yuan, and it is moving towards the 4 billion yuan box office mark.
"Deep Sea" and "Nameless" both exceeded 10 million yuan at the box office today. The two "old films" have announced the key extension and will continue to be released until March, which is expected to continue to exert a long-tail effect and achieve more eye-catching box office results.
Although the Valentine's Day file did not perform well, this Friday (February 17) Chinese mainland theaters will usher in two blockbusters "Ant-Man and the Wasp: Quantum Frenz" and "Chinese Table Tennis Jedi Strikes Back". A number of imported films and Hong Kong films have also entered multiple schedules in the first half of the year, which is expected to attract audiences to return to theaters.
In addition, Light Pictures, which has mainly promoted youth love movies in recent years, also announced on February 13 that "So Many Years" entered the 520 schedule, facing the romantic comedy movie "Please Don't Trust Her" produced by Maoyan Films, and the dispute between the couple schedule is still worth paying attention to.