February 14, 2023 | Total Issue 3147
Note that this newlywed girl is called Ruan Liuzheng (played by Wang Churan).
When she was visiting the supermarket, she saw that others were calling the object "husband", and as a result, she was "old" for a long time, and a sentence of "old ~ senior brother" appeared, calling Ning Zhiqian (played by Peng Guanying) with black eyes.
A nickname that exposes the twisting and "unfamiliarity" between the two. I have confirmed that the eyes are married first and then love the inner taste.
"Spring is here, a heart can cry and laugh for other people's love", if watching urban emotional dramas is a sense of ritual in spring, then the most eye-catching urban emotional drama since the beginning of 2023 is "I Heard You Like Me".
The head-to-head plot is transformed into a brilliant data score, witnessing the dark horse speed of "I Heard You Like Me". On the first day of launch, it won the first place in the Maoyan online drama hit list, and the Detaven prospect index was 1.441, and the prosperity trend rose steadily on the fourth day of broadcasting. It is worth mentioning that the first two dramas are broadcast simultaneously on CCTV and multi-network platforms. In such a market environment, Tencent Video's exclusive broadcast of "I Heard You Like Me" can highlight the encirclement, which shows the audience's love.
In addition, the show also entered the top three of the Vlinkage online drama broadcast index on the day of broadcasting, and occupied the TOP1 list for three consecutive days, and the Bone Duo Popularity Index Ranking and the Kuyun Webcast Popularity List also ranked in the TOP1 consecutively. The popularity continues to grow. After 50 hours of broadcasting, the popularity of Tencent Video Station soared to 26,000+. In the first 3 days of broadcasting, the total number of hot searches on the whole network exceeded 150+, the number of interactions on Tencent Video Station was 1.5 million+, and the hot searches, TV series hot searches, soaring lists and hot topics on Tencent Video Station were all the first, and it is no exaggeration to say that it is the "first dark horse in Kaichun".
As the topic and popularity of "I Heard You Like Me" continue to soar, the first week of broadcasting coincides with February 14, the platform responds to the enthusiastic call of drama fans and makes the decision to add Valentine's Day with understanding, and the first week of welfare is 10 days in a row, whose happiness overflows the screen I don't say.
Director Yang Yang compared "Menghualu" to "Song Dynasty fragrant tea" and "I heard you like me" to "spring dessert". Indeed, the drama has both beauty and sweetness, with delicate and complex layers, and the inner world of the characters is revealed in the uneven daily details. Watching this drama is like watching a healing adult love fairy tale that flies close to the ground.
An adult fairy tale that flies close to the ground, with ingenuity
Six years ago, Ruan Liuzheng had a brief marriage with his senior Ning Zhiqian. Six years later, the two met again in the neurosurgery department of Beiya Hospital, and her former husband, Ning Zhiqian, became Ruan Liuzheng's "teacher".
Looking at Ruan Liuzheng's efforts in the early stage, the audience only had an earnest expectation: "When will Ning Zhiqian open the crematorium mode of chasing his wife?" ”
Flash marriage and divorce, long absence... At first glance, "I Heard You Like Me" is a sadistic and then sweet wife-chasing story. There is nothing new under the sun, and the audience is already quite familiar with the wife-chasing routine. But this drama is very good at ingenuity and innovation, carrying out differentiated innovations in compound sweetness, such as quickly creating emotional suspense and allowing the audience to enter into questions.
Cascading narratives allow viewers to cut through the BE fog. When the first marriage between the two failed, they did not set up a bridge of bitter complaints, but presented the "unequalities" in their emotional relationship in a sweet and sadistic way.
Ruan Liuzheng's secret love forbearance, the throbbing, sweetness and regret in the new marriage of the two are surprisingly delicate. The male protagonist is a typical straight man with good eyes and choking speech, and his original family and professional attributes laid a thunder for the cracks between the two later.
"I Heard You Like Me" is a story that needs to be tasted slowly, and using a magnifying glass to see those rich and precise daily details often makes people smile. For example, after growing up, Ruan Liuzheng was assigned to Beiya Hospital for further study, and he and Ning Zhiqian tacitly hid their divorce history, pretending to be strangers to each other, but they would inadvertently be stunned because of a "darling". Eyes flow, recourse to the past, unwillingness and guilt welled up in my heart.
Data show that from 2011 to 2019, the crude divorce rate (the ratio of annual divorces to the total population) in mainland China soared from 2.13‰ to 3.36‰, with an average of more than 4 million couples divorcing each year; The fine divorce rate (the ratio of annual divorces to the married female population) of post-90s young people is as high as 56.7%, and the phenomenon of flash marriage and divorce is particularly significant.
This is also where "I Heard You Like Me" can resonate emotionally with young people today. It comes with a social observation perspective that allows the viewer to examine themselves. In the love story of Ning Zhiqian and Ruan Liuzheng, we can see our own shadow to some extent.
At the same time, the adult fairy tales constructed by the images shine into reality, and "I Heard You Like Me" is full of healing power. When BE's love stimulates the exploration of self-worth and character flaws by both the male and female protagonists, the broken mirror reunion is a reward for the growth of the two after a series of twists and turns.
"Regret medicine, can have", looking at Ruan Liuzheng, who was calm and uneasy after maturity, did not say a word: the world is worth it.
The sweet but not greasy spring mood is not a word to have a sense of CP
The bad thing about Ning Zhiqian and Ruan Liuzheng for CP is that their personalities and personalities are also changing with the reversal of their emotional status.
Ning Zhiqian is not a cold male god in the traditional sense, and the contrast before and after Ruan Liuzheng is also very large, and Peng Guanying and Wang Churan partnered for the first time, and put the CP effect of "I Heard You Like Me" to the maximum. In the words of the drama fan, "the paper man is alive".
Ning Zhiqian, Ruan Liuzheng's senior brother and teaching assistant, was a little rough in the early stage of high coldness and alienation, his parents divorced and his mother died, and he was abandoned by his girlfriend and suffered emotional injuries, devoted himself to work, allergic to romance, and abused the heroine to the point of discouragement; Later, he became a resident in the neurosurgery department of Beiya Hospital, went to Africa to participate in international medical assistance, reunited with his ex-wife, and began to feel emaciated for Yi and find ways to make up for the guilt in his heart.
It is fitting that Peng Guanying plays Ning Zhiqian, who has switched from cold to warm. In the early stage, he was in an emotional high position, and he well grasped the sense of "slag" atmosphere that was integrated on this character; After that, he gave the male protagonist a humorous and funny side when chasing his wife, which was very grounded. The transformation and small movements of different moods reflect his precise control of the characters.
Wang Churan's appearance is with its own light, gray-green shirt and headscarf sunglasses landed in Africa, all with grace, a high-looking female doctor jumped on the screen. After entering Beiya Hospital to work, Ruan Liuzheng, wearing a white coat, had a professional face that was not close to people, calm and calm. It's hard to imagine that six years ago, Ruan Liuzheng was a genuine-sweet girl wearing glasses, and her mind revolved around Ning Zhiqian.
Wang Churan's overall appearance is very royal sister, and her appearance has both a dull sense and a sense of "I see pity". When Ruan Liuzheng gradually dimmed the light in his eyes because he was disappointed with Ning Zhiqian again and again, it was really distressing. Wang Churan well presents Ruan Liuzheng's transformation from dull and jerky to independent, and also plays the internal psychological, intellectual and emotional choices after reunion.
Although "I Heard You Like Me" tells the story in an interesting and eye-catching broken mirror reunion setting, it is not bloody and pompous at all. With the control of detail texture and aesthetics, it well conveys the artistic conception of spring that is excited and undercurrent.
With a romantic sense of atmosphere, a costume that fits the character's personality, a pleasing scene, and a beautiful BGM, "I Heard You Like Me" is just the right sweetness, subtle emotions, and everything is natural and comfortable.
The dark horse gene of the highly sensitive main creative team
In today's high divorce rate, writing an adult fairy tale for people who meet again, choosing to launch it on a spring day at the right time, from development to adaptation ideas, from shooting techniques to broadcast timing, "I Heard You Like Me" is like a "premeditated encounter" with the audience.
For the current sweet drama, the difficulty of stirring the girl's heart is increasing. Young audiences with rising aesthetic standards are willing to pay, which is inseparable from the precise positioning, soul casting and heartfelt production of "Hear You Like Me". This is related to the high sensitivity of the main creative team to the audience, market and social psychology, as well as the strict control of texture.
"I Heard You Like Me" is adapted from the novel of Xiaoxiang Academy's auspicious night, produced by Yaoke Culture and Spark Media, directed by Yang Yang, written by Wang Jie and Zhang Chuyu, Xu Su as the script producer, Zhang Meng and Li Liming as producers. Recently, when the main creators broadcast live for the new drama, Zhang Meng stood with the audience and complained that Ning Zhiqian, played by Peng Guanying, was the "pigeon king" on the wedding night. It can be found that "audience thinking" has been applied to the overall creation of this show.
On the one hand, the series has made many changes to the male protagonist in the novel, the reason for the divorce of Ning Zhiqian and Ruan Liuzheng, such as Ning Zhiqian's original family and personality becoming more empathetic and grounded, adding reasonable reasons for the emotional line that are in line with the current social context; On the other hand, the combination of Peng Guanying and Wang Churan is fresh and eye-catching and has a sense of CP, and the chemical reaction is very good.
As the director of last year's hit drama "Menghualu", Yang Yang was recognized by the audience as "super good at filming love scenes". But her romance is not limited to period costumes, and "I Heard You Like Me" reflects her ability to grasp the sense of city and romance.
In the presentation of characters' emotions and performances, director Yang Yang did not adopt the usual routine of sweet drama, but keenly captured emotions, delicately grasped natural sweetness, and adapted to a variety of painting styles, such as in the African medical assistance scene, the painting style turned, opened and closed, smooth and free, bringing the audience a rich aesthetic experience.
Producer Zhang Meng has operated the costume drama "White Hair" and the electric drama "Crossfire". In the selection of directors and casts, finding the best team and letting them have the best chemistry between them is one of Zhang Meng's experiences as a producer for many years. The producer is the eyes of the audience, and "I Heard You Like Me" can quickly arouse the audience's enthusiasm for chasing dramas after it is launched, which verifies Zhang Meng's acumen in grasping urban emotional themes. Whether it is emotional logic, CP sense creation or aesthetic level, "I Heard You Like Me" has been significantly upgraded compared with similar sweet dramas.
This is not the first time that Yaoke has "made" a dark horse work, this team includes producers, screenwriters and directors, with inclusive perspectives and unexpected plays, and from time to time to deliver differentiated masterpieces to the audience. From project development to script polishing, from personnel group to main creative team, layer by layer of high standards to check, innovate, always maintain the spiritual resonance and aesthetic evolution with the audience, and meet the audience's expectations again and again.
"I Heard You Like Me" is on the air, and we also expect this highly sensitive team that walks with the audience to continue to create a "dark horse".
【Text/Flying Fish】