Rhino Entertainment Original
Text|Fangzheng Editor|Park Fang
The first global hotspot in 2023 belongs to ChatGPT.
This somewhat tongue-in-cheek name refers to a chatbot developed by artificial intelligence company OpenAI that claims to answer any human question. Only two months after the product was launched in November last year, the number of users exceeded 100 million, triggering a major earthquake in the global science and technology circle and the momentum of continuing to break the circle in popularity.
In foreign countries, ChatGPT has been used by global users to write papers, code, love letters, and leave notes, and its subversive intelligence has caused Musk to tweet and sigh that "ChatGPT is terrible." The dreaded ChatGPT has caused collective panic in Silicon Valley, and tech giants such as Google and Apple have recently been forced to rush to compete to deal with the threat posed by Microsoft's investment in OpenAI.
In China, due to the strong promotion of brokerage reports after the Spring Festival, the popularity of this round of domestic ChatGPT even exceeds that of foreign countries, and it has also become another popular technology concept Chinese the Internet after the meta-universe. Questions about whether its emergence means that many people's jobs will be replaced, and whether ChatGPT can subvert the content production of the entertainment industry, have become a new source of anxiety.
With common doubts, Rhino Jun recently tried to experience the original ChatGPT to try to clarify what it will bring to the entertainment industry. It turns out that for a new outlet, capital markets and various media tend to love to be overly sought after, and ChatGPT or the same metaverse as a year ago, seems to be 108,000 miles away from their full adoption.
ChatGPT grabs the screenwriter's job?
At present, the discussion about ChatGPT in the public opinion field mostly revolves around the anxiety it brings. As the name suggests, chat is the main function of ChatGPT, but because it is too intelligent to write papers, write scripts, type code, etc., people are unconsciously anxious about the personal problem of "difficult to protect their jobs".
Open the recent Weibo, such as #ChatGPT will make the underlying programmers unemployed#, #Will ChatGPT really replace humans#, #Students in domestic universities use ChatGPT to write papers# and other hot search topics, almost all of them spread our anxiety that work and study may be replaced by AI.
As for the entertainment industry, Rhinoceros Jun's biggest concern is, of course, whether AI can perfectly replace the work of screenwriters, songwriters or film critics in our industry. To this end, Rhino Jun has launched several sincere and friendly creative exchanges with ChatGPT these days.
In response to rumors on the Internet that ChatGPT could write scripts, Rhino Jun asked Ta to help write a script outline for "The Wandering Earth", and sure enough, Ta immediately wrote an outline with the opening, prelude, climax and ending. As you can see, in fact, the biggest advantage of ChatGPT is the ability to construct logic, Ta can give you a clearly structured outline in a short time, as for the story it arranges, it is so old-fashioned that it can be written without a screenwriter.
In order to verify this observation, Rhino Jun then asked Ta to continue writing "Manjiang Red" and "Wild Race". Obviously, ChatGPT almost reproduces the four-act structure of writing "The Wandering Earth", and its storyline is still old-fashioned and familiar, Ta understands "Manjiang Red" as an anti-Japanese drama that praises female heroism, "Crazy" was created by Ta as a typical racing driver's struggle growth story, dare to love this is not a copy of "Flying Life".
But with the "tuning" of Rhino Jun, ChatGPT began to slowly reveal its powerful advanced learning ability. With the title of "Change Yourself", Ta accidentally wrote a very neat lyric content, the lyrics not only completely contain the AB main song, three choruses and interludes, but also made Rhino Jun feel the warm emotional waves.
Of course, even so, Rhino Jun does not think that the current Ta has the ability to "creative production" in the true sense, and entertainment colleagues do not need to be overly anxious because of a robot.
In fact, when Rhino Jun subsequently asked ChatGPT to write a variety show planning with stars participating in the show, Ta actually absurdly gave a variety show project called "Star Cooperation". In other words, this proves that ChatGPT is more based on the information of the inquirer to retrieve, combine, and process to generate content, and Ta's brain seems to be unable to come up with those wonderful ideas that the human mind can make.
ChatGPT and "AI Content Production"
ChatGPT doesn't have to be negative.
On the contrary, after trying ChatGPT for a few days, Rhino Jun is optimistic about the positive impact of AI in the entertainment field. In fact, when we discuss issues related to AI replacing human jobs, we will always fall into the logical slippery slope of thinking, equating the replacement of some people's jobs with the subversion of the entire industry.
For the entertainment industry, as mentioned in the above analysis, ChatGPT-style AI can not carry out creative output for the time being, it can replace more marketing numbers, handling numbers, music tailors, plagiarism writers and other so-called "content creators" who carry out mechanical labor, after all, AI is much more efficient than these people "transporting" information, but the content creative output rich in human abstract thinking, multiple emotions, and complex human nature is difficult to be easily replaced.
For any industry, "bad money drives out good money" is one of the necessary means to stabilize industry production and enhance industry vitality, and the impact of AI on the entertainment industry is likely to be purified and help creators with real content capabilities stand out.
On the other hand, perhaps influenced by the subtle influence of science fiction thriller movies, people's imagination of the future of AI will always resort to its binary opposition to humans, but in fact, AI in real applications, at most, the role of auxiliary tools to empower the industry.
In fact, in essence, ChatGPT is just an AI-powered chat tool, and for the comprehensive use of AI technology in the entertainment industry, the concept that has to be mentioned is AIGC (refers to the use of artificial intelligence technology to generate content, AIGC is also considered to be a new type of content production after UGC and PGC, AI painting, AI writing, etc. belong to the branches of AIGC).
This is also the closest application field of AI technology to the domestic entertainment industry. For example, ByteDance's clipping and Kuaishou Group's cloud clipping can now support AI-generated video auxiliary creation services; NetEase Cloud Music has launched a one-stop AI music creation platform "NetEase Tianyin", which is a good technical helper for many music creators; Tencent's copywriting robot "Dream Writer" can help entertainment creators write screenwriters, film reviews, lyrics and other text content more efficiently.
In many ways, the exploration of AI application technology by domestic manufacturers has many substantial results, and we do not need to envy how advanced ChatGPT technology is, after all, technical solutions are sooner or later, and infrastructure conditions are the advantages of the domestic entertainment industry.
Earlier this month, the "AIGC Development Trend Report 2023" released by Tencent Research Institute pointed out that in the advertising field, Tencent's hybrid AI model has been able to support intelligent production of advertising (that is, using AIGC to automatically generate advertising copy into advertising videos); The report also predicts that 10 to 30 percent of image content will be generated by AI over the next five years. It can be said that the era of reducing production costs and improving content creation efficiency in the entertainment industry due to AI has arrived.
Weak AI can't kill the entertainment industry for the time being
How long can ChatGPT "go crazy"?
In view of the experience of blockchain, meta-universe and other "pigs cannot be blown by the wind", in the face of ChatGPT, a new concept that has obviously been strongly speculated by the domestic capital market, the mentality of investors and viewers should be more peaceful.
In fact, calmly, although ChatGPT shows a sense of intelligence beyond previous AI products, it is still essentially a chat software mainly based on text generation logic, in other words, it is limited to the application of the creative form of the text carrier is still very limited. For entertainment products, text creation is only a small link in the upstream of creation.
It is interesting that AI may think better than humans about whether AI will kill the entertainment industry. While writing this article, Rhino Jun had a whim about what would be written if ChatGPT wrote this article. As it turns out, ChatGPT also disagrees with the idea that it can take out the industry.
In response, ChatGPT said, "ChatGPT cannot create original ideas or understand human emotions and experiences." Further, ChatGPT mentions, "The entertainment industry includes many other elements, such as performance, dance, music, etc., and ChatGPT cannot replace these aspects of human ability." In fact, human creativity and imagination are irreplaceable in many ways. ”
Of course, you can also think that this is a set of words generated by ChatGPT to deliberately make humans relax their guard, but if ChatGPT really evolved to such a strong artificial intelligence, they are estimated to have replaced humans to rule the earth.
Therefore, at present, whether it is ChatGPT or other AI technology products, at best, it is still in the initial stage of "weak artificial intelligence", and it still takes a great leap in technical progress to evolve to "strong artificial intelligence" and "super artificial intelligence".
When, when we seek AI help to write scripts and novels without feeling that Ta is "mentally retarded", it may be necessary to really worry about whether the entertainment industry will be subverted by Ta.