The overseas influence of domestic films has always been a problem
Don't look at the current Spring Festival file seven blockbusters playing Zhenghua, especially "Manjiang Red" and "The Wandering Earth 2" double hero competition, as of 16 o'clock on January 25, "Manjiang Hong" broke 1.587 billion at the box office in 4 days of release, and the box office of "The Wandering Earth 2" exceeded 1.458 billion
And the two new films have a good reputation
But without the mainland market, can these domestic films still attract overseas audiences? Especially in recent years, the Korean film and television industry has vigorously developed overseas markets, and films such as "Parasite" and "Determination to Break Up" have received a double harvest at the box office, making many audiences hope that domestic films can also go out
This year's Spring Festival file "The Wandering Earth 2" has done this step, announcing that it will be released simultaneously in North America, Australia, New Zealand and other markets
Breaking 646,000 US dollars, "The Wandering Earth 2" was released at the overseas box office, and the North American audience had a bad review rate of only 7%
On January 25, the overseas box office of "The Wandering Earth 2" was released
Due to the scale of the release, the overseas box office of "The Wandering Earth 2" does not appear to be so good
The Australian market box office is only 114,000 US dollars, because the box office is too low, New Zealand has not yet finalized statistics, currently showing a box office of 27 US dollars, while North America is the largest overseas box office, with a first-day box office of 532,000 US dollars
The overseas box office of "The Wandering Earth 2" is 646,000 US dollars, that is, about 4.34 million yuan
Of course, this number is not large, but these data viewers should know
"The Wandering Earth 2" was screened in only 125 cinemas, and the number of performances was very small, under this circumstance, "The Wandering Earth 2" was almost full, ranking first in the North American market over the weekend, and breaking the film history record for Chinese-language films to open on a small scale in North America
North American audiences have a high opinion of "The Wandering Earth 2"
Rotten Tomatoes has a positive rating of 94% and a bad rating of only 6%! The IMDb platform gave a score of 8.2, which is one of the best Chinese films in more than a decade, and according to this trend, "The Wandering Earth 2" is very likely to reverse the box office and expand the scale of release
The previous work "The Wandering Earth" is a typical example
"The Wandering Earth" only 156,000 US dollars on the first day of the North American box office, and finally won 5.97 million US dollars at the box office, expanding from 34 theaters at the beginning to 129 cinemas, while "The Wandering Earth 2" opened 125 cinemas for 532,000 US dollars on the first day
This treatment has improved a lot, and it is possible for "The Wandering Earth 2" to hit $10 million at the North American box office
Chinese audiences are the mainstream, domestic films enter overseas, and cultural differences are a problem
Although the box office reputation is good, most of the overseas audience of "The Wandering Earth 2" is Chinese, and there are not many real foreign audiences
The main reason is that the main market or even the only market for domestic films is the mainland, so many of the spiritual cores can only be understood by Chinese audiences, although they can resonate well with Chinese audiences, but they also cause confusion that overseas audiences do not understand
The most touching plot of "The Wandering Earth 2" is undoubtedly Sha Yi leading the team to the moon to detonate a nuclear bomb
At first, it was a voluntary principle, but Zhang Peng, played by Sha Yi, stood up, and the Chinese space squadron was listed over 50 years old, and they wanted to leave the hope of life to young people! This spirit of self-dedication and collectivism
The Chinese audience burst into tears, which is the spirit engraved in the bones of the great unified nation
This point is the most controversial point of North American film review websites, and they can't understand why this is at all? Shouldn't it be done according to your own will, if Hollywood science fiction blockbusters are made, it must be an American who saved the world
Individual heroism is at the heart of Hollywood, but in recent years Chinese audiences have become less and less likely to watch it
Chinese films have also had a period of glory overseas before, to the point of being a miracle created by kung fu films, and even most of the current Chinese films in the top ten box office in North American film history are kung fu movies
Especially Jackie Chan has a very high status in Hollywood, why?
The action of kung fu movies is intuitive, Jackie Chan's comedy elements are also understandable to the world, Hollywood is distributed worldwide, in addition to the excellent quality of the film, to a large extent, it is also due to the huge influence of Western culture, so that these movies have no viewing barriers in most markets
Therefore, if domestic films want to go global, in addition to film quality, Chinese cultural influence is also the key