Cultural tourism enterprises across the country are the departments that manage the stadium of local attractions, and unlike before, most of the attractions across the country are free and open, the maintenance of attractions is funded by financial allocation, and most of the stadiums have become places for comprehensive fitness.
Attractions and stadiums do not need to let football advertise him, and cultural tourism enterprises do not need to invest in football. The reason why Chinese football investors are willing to spend so much money to invest in football is to use football advertising, develop local key land through advertising benefits, and run enterprises with policy support.
The share reform of Chinese football in the past few years originated from a planning in 2015, which included promoting the share reform of clubs and optimizing the equity structure, with the purpose of promoting the healthy development of clubs. Let cultural tourism enterprises invest in stadiums, and let each club have its own fixed stadium to avoid frequent changes of teams in urban development.
The original intention of the share reform is good, but because Chinese football clubs do not have the ability to earn money to support themselves, the so-called stock reform is also a castle in the air, nonsense, no one wants to invest. For cultural tourism enterprises, if they do not invest in shares, they can earn some money by leasing the stadium, and if they buy shares, they will lose money, and where can enterprises that eat financial appropriations get money to invest in the rotten project of football.
Therefore, the stock reform of Chinese football has not progressed for a long time, and then the programmer took power, and the first thing he did when he came to power must first be to back the pot and engage in stock reform with a neutral name.
Jinan Cultural Tourism was actually fooled in by electricity, and electricity allocated more than half of the equity to Jinan Cultural Tourism free of charge, and this cultural tourism became the largest shareholder and operated Shandong Taishan Club. Where does Jinan Cultural Tourism have money to run a big football club.
According to the modern enterprise management system, ownership and management rights are separated, if a good management team can be formed, it can also run Shandong football well, the problem is how to form this team.
The candidate for the general manager is the second generation of officials of the Shandong sports system, and his person used to be a football referee, because of the identity of the former referee, some Shandong fans with small brains had to shout that they would not eat the referee's loss in the future, what happened? The small essay at the beginning of the 2022 season exposed the behavior of this general manager.
In 2021, although the coaching team is all familiar faces, in fact, as a coach, they are all raw hands, and the double championship is won because other teams are too bad, coupled with the epidemic, the result is infighting in the first year, and the coaching team is not well matched, what kind of management ability is this.
Electricity left a large amount of money for the club, it is estimated that this money makes some people trouble, colluding with brokerage companies to introduce Internet celebrity players such as Xu Xin and Liao Lisheng, of course, you can say that Xu Xin has the ability, and this bar is raised separately. There is a tall man like Guo Tianyu Fellaini, and then buy Cressan, a big tall man with a very poor Brazilian header, no speed and poor foot technique, of course, you say that Cressan scored a lot of goals, this bar makes you lift.
Wuhan Three Towns won the championship in the 2022 season, which shows that in the current Chinese football league, you are a little normal to produce results, is Shandong Taishan normal? Luneng Football School so many people, the first team into a classic car, often 11 players of which 7 are over 33 years old, the use of players is to listen to the level of playing games live in the book, the main players appear by fame, of course, you say that the classic car also won a lot of balls, fans from the media to watch Taishan play football also feel very lively.
As far as the current situation of Chinese football is concerned, Shandong Taishan does not need to buy players at all, and he will use young players from the football school, so he can fully rely on the transfer fee of the football school players to support the entire club. No, 2023 has just begun, and it has begun to buy people again, Yu Yuanwei is still leveling with a team of nearly 20-year-old players, and players like Fang Hao are free to leave the team.
Chinese football has no investment value, but there are still many people willing to watch, but also the needs of the people's spiritual culture, such as Luneng such a state-owned enterprise, can leave a little asset to Chinese football, but also the correct use of funds, reliable state-owned enterprise investment is better than those unreliable poaching corners can contribute to Chinese football.
The successful experience of Luneng Group's investment in football needs to be summarized.