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Literary artists sent cultural "taste of the year" into the commercial district buildings

author:Shanghai Federation of Literary and Art Circles

Our Chinese dream

——Culture into 10,000 homes

In order to welcome the New Year of the Rabbit, on January 13, the Shanghai Academy of Calligraphy and Painting, the Shanghai Folk Artists Association and the Party Working Committee of Jing'an Temple Street cooperated to hold the 2023 Jing'an Temple Business District Building Spring Festival Literary and Art Market, inviting a number of calligraphy and painting academy painters, intangible inheritors and other teachers to lead everyone to experience the activity, personally teach Chinese traditional art skills, and gift works, sending "New Year's taste folk customs" into towns, business districts, and buildings, while showing folk culture. Send beautiful wishes for the Chinese New Year.

The scene of the Chinese New Year Literary and Art Market is very lively, and the atmosphere of Chinese New Year celebration is everywhere. Spring coupling, rabbit Xiaoka, Fuzi, Jiyu, paper cutting, face molding, flipping flowers, willow weaving... This "Literature and Art Market" with the theme of "folk customs + calligraphy and painting" has set up a rich and diverse exhibition and interactive area for the characteristics, preferences and needs of young white-collar workers in commercial buildings, and artists show their unique skills and strive to send the best works and the best wishes. White-collar workers participated enthusiastically, stopping in front of the stalls one by one to experience the charm of traditional culture.

Literary artists sent cultural "taste of the year" into the commercial district buildings

Splash ink to send blessings

Miaobi Danqing welcomes the Year of the Rabbit

The painters of the Shanghai Academy of Calligraphy and Painting are busy all the time, writing spring couplings, inscribed blessing characters, and painting zodiac signs for white-collar workers in buildings. These works are full of auspicious atmosphere, but also full of beautiful expectations for the future. A total of more than 100 pairs of spring couplings exuding the fragrance of fresh ink, more than 100 pictures of various "Fu" characters, and more than 100 vivid Chinese zodiac paintings of the Year of the Rabbit were sent away at the event site - bringing home the artworks and continuing the festive atmosphere.

Literary artists sent cultural "taste of the year" into the commercial district buildings

"I want money rabbit immeasurable" "The former rabbit is like a brocade, I like this" ... Is this a scrambling to make a wish? It is not, but it is conducting the Q&A interaction of the 20th National Congress of the Party Spiritual Knowledge. The painters of the Academy of Calligraphy and Painting drew Jiyu cards carrying blessings for the Year of the Rabbit and vivid rabbit Xiao paintings, and through blind drawing question cards, answering the questions can receive red paper on the spot to invite calligraphers to write Spring Festival couplets or win famous teachers for the New Year gifts, which not only gives a good look for the New Year, but also enhances the enthusiasm for studying the spirit of the 20th National Congress of the Communist Party of China.

Literary artists sent cultural "taste of the year" into the commercial district buildings

Folklore handmade tricks unveiled

Intangible cultural heritage experience inheritance and ingenuity

The performances and demonstrations of folk artists are also very popular with white-collar workers in the business circle. "Paper cutting is made of these small round holes, crescent shapes, petals and other paper-cutting symbols" "The materials used in face molding are mainly flour, and then various pigments are added to harmonize evenly" "To make paper flips, a pile of paper and two wooden sticks can have 72 changes" "Branches can be woven into baskets, baskets and other daily necessities, and handicrafts such as willow rings, willow gourds, and willow wine glasses can also be created"... In the intangible cultural heritage handicraft experience area, the area around intangible cultural heritage inheritors and famous artists is surrounded by white-collar workers, displaying intangible cultural heritage works and teaching intangible cultural heritage skills.

Literary artists sent cultural "taste of the year" into the commercial district buildings
Literary artists sent cultural "taste of the year" into the commercial district buildings
Literary artists sent cultural "taste of the year" into the commercial district buildings
Literary artists sent cultural "taste of the year" into the commercial district buildings

The participants were immersed in the learning, discussion and production of paper cutting, face molding, flipping flowers and willow weaving. Many participants expressed their pleasure to have the opportunity to participate in this cultural activity in the building, not only experiencing the intangible cultural heritage skills passed down for thousands of years, but also feeling the wisdom and cultural power of the ancients, and better understanding the cultural significance of intangible cultural heritage. "I used to only know the contents of these intangible cultural heritage, but after experiencing and touching them today, I feel the cultural heritage and connotation more deeply, which makes me more impressed by these traditional skills." By displaying the unique oriental charm, profound cultural heritage and exquisite traditional skills, everyone can rediscover the beauty of intangible cultural heritage skills, ingenuity and culture, so that intangible cultural heritage can be integrated into life and serve the society.

Literary artists sent cultural "taste of the year" into the commercial district buildings

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