Classic rabbit images at home and abroad
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Rabbits have always been an important animal character in artistic creation. Rabbits not only have an important position in Chinese culture, there are stories and legends about rabbits in various parts of the world, and there are many IP about rabbits around the world, and the choice of IP co-branding with rabbit images has naturally become one of the ways for brands to market for the Year of the Rabbit.
This year, both domestic and foreign brands are cooperating with rabbit IP with local genes and getting closer and closer to Chinese consumers. The native white rabbit is a classic rabbit character that brands are vying to work with, with the crossover collaboration between COACH and the "childhood classic" white rabbit, and then SK-II also highlighted the New Year's limited edition fairy water with the "national milk candy" white rabbit. The pure white bottle body, plus the classic white rabbit pattern, seems to be a milk fragrance rushing to the face, the taste of the year is not too strong!
Source: Vicky / Cherry
SK-II also aims to send good wishes to thousands of women in the upcoming Year of the Rabbit, and at the same time encourage everyone to bravely leap forward like a rabbit in the new year, bravely leap into the new year, and open up new experiences in the future. The taste of the year has all meanings, and it is also a very touching creative collaboration.
L'OREAL PARIS CO-BRANDED ROBBI RABBIT
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L'Oréal Paris also chose a joint approach to welcome the Year of the Rabbit this year, and the joint target was the new favorite ROBBI rabbit, and jointly launched the trendy play figure skin care gift box and limited items. Inspired by China's first lunar rover, the Jade Rabbit, this spacesuit combines Chinese mythology with modern design and future cosmic imagination, starting from the local area and inspiring another layer of positive significance in the Year of the Rabbit.
Gift box image source: Meow Gongzi Mag/pony Lilizi
In this limited collection, ROBBI's all-over gold design and overall Chinese red combination highlight the New Year's celebration and good color. While the ROBBI image is directly reflected on the packaging and lipstick paste, design elements such as mini fireworks patterns and the moon are also added, which is exquisite and cute!
Maybelline X Nami Rabbit
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Maybelline also chose to cooperate with Art Tide Play IP, and joined hands with artist Zhang Ge to launch the "Maybelline X Nami Rabbit" joint series of products for the Year of the Rabbit. Nami Rabbit's image is full of vitality and vitality, which fits the consumer's consistent concept of "New Year and New Atmosphere", and at the same time, the cute painting style is also very young, and it is easy to capture the hearts of young people.
Maybelline has also done a lot of things offline with Nami Rabbit, not only landing a giant Nami Rabbit in Raffles City on the North Bund in Shanghai, attracting consumers to come to interactive experience, but also launching an exclusive customized winter special drink "Orange Earl Latte" with the new consumer coffee brand algebraist, establishing a new connection with Gen Z with a youthful spiritual core, and making dual efforts in coverage breadth and channel depth to create a multi-dimensional scene integrating artistic aesthetics, fun interaction, and technological beauty.
The Year of the Rabbit is all about sticking to the rabbit! L'Occitane took a different path this time, not directly co-branding with the IP of the rabbit image, but once again cooperating with the well-known Snoopy to create a new rabbit image for Snoopy, which is currently available in Japan.
L'Occitane rabbit year limited
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L'Occitane's official Year of the Rabbit is a route of cultural collision, and the brand comes to China with good wishes and presents for the Year of China with the image of Ou Xiaorabbit from southern France. The elegant style of painting makes the entire limited collection look like the brand's hometown of Provence, while the Chinese red background and auspicious clouds combine the symbols of traditional Chinese culture to show the joy of the new year.
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Perfect Diary continues its classic animal eyeshadow palette with the launch of the "Blossom Bunny" limited eyeshadow palette for a powdery rabbit look. The color scheme of the "Lucky Rabbit" eyeshadow palette is inspired by the bright spring scene, and the three-dimensional embossing of the rabbit brings the meaning of "Dazhan Red Rabbit (Hongtu)" and auspicious rui in the Year of the Rabbit. The lip stain of the brand's popular business card has also been replaced with a new skin of "New Year Blossom", which is pink and soft, and contains the meaning of auspicious joy.
Fresh Friedrich Rabbit Year Limited
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Inspired by Chinese folk intangible cultural heritage paper-cutting art this year, Fresh launched the Black Tea Series for the Year of the Rabbit Limited Paper-cutting Art Edition. Fresh has joined hands with post-85 paper-cutting artist Qiu Jia to bring traditional Chinese folk art into product packaging design, from product bottles to gift box paper packaging, all of which use paper-cutting design, art and joy.
Fresh also encourages netizens to join in sustainable action, mobilizing everyone to use the packaging of fresh paper-cutting gift boxes to transform the art of paper-cutting into lanterns, mobile phone cases or art ornaments.
Shiseido Year of the Rabbit Limited Series
The art of paper-cutting also provided inspiration for Shiseido, and the brand partnered with Chen Fanmaru, known as the "famous paper-cutting artist of the post-90s", to launch a Chinese New Year edition for the Year of the Rabbit that combines vitality and oriental aesthetics. Traditional Chinese folk paper-cutting art is combined with contemporary art to portray the image of a cute, cute, gentle but powerful zodiac rabbit.
This year's New Year's limited edition is not only a battlefield for makeup and skin care brands, but also a surprising answer from fragrance brands in the beauty care and lifestyle brand category.
L'Artisan Parfumeur is limited to the Year of the Rabbit
L'Artisan Parfumeur has launched a Year of the Rabbit Limited Edition for the Hidden Road of the iconic fragrance on the occasion of the Chinese New Year. This new packaging is themed on the Golden Rabbit zodiac and is inspired by traditional Chinese prints. The delicate lines are outlined on the festive red, and the elegant and kind lucky golden rabbit has rich meanings, playing the music of Jirui's New Year.
Watch the summer rabbit candles
Every year, zodiac candles are introduced during the Chinese New Year, and this year is no exception, with the Lucky Rabbit and Fulu Rabbit arriving on time. The hand-blown glass cover is a soft gourd type, bright and airy, with the meaning of "Fulu".
The small red bead at the top reflects the first light of the New Year, bringing good luck to the rabbit living in the Gourd Immortal Palace. In addition, inspired by the "Celebration of the New Year" painted by Qing dynasty painter Yao Wenhan, Guanxia also launched the New Year's limited "Lucky Rabbit Spring Garden Gift Box" and "Fulu Rabbit Kunlun Boiling Snow Gift Box", showing the charm of oriental aesthetics.
Rituals co-branded Miffy Rabbit
The well-known Miffy Rabbit also came to everyone in the Year of the Rabbit, and the positive, optimistic, warm and healing Miffy Rabbit co-branded with Rituals, a beauty brand also from the Netherlands, for the Year of the Rabbit. In this Chinese New Year gift box, Miffy changed into festive Chinese-style clothes, scented candles are carefully crafted pure ceramic candle cups printed with Miffy's original design, high-level craftsmen hand-crafted cup body, gold-plated design inlaid with delicate texture in cute patterns, it is really difficult not to be impressed.
LOEWE Bunny Scented Candle
LOEWE In order to celebrate the arrival of the Lunar Year of the Rabbit, the scented candle is made into a rabbit shape and the 2023 special limited edition "Bunny Scented Candle" is released. Shaped like a bunny looking up at the sky, this new bunny-scented candle echoes the silhouette of LOEWE's signature bunny bag, which exudes the sweet aroma of white chocolate, rice, caramel, vanilla and cream. Please, such a cute candle, I don't want to light it!
Less than a week before the night of the Chinese New Year's Eve, we are about to usher in the first truly open Spring Festival in three years, and the "taste of the New Year" that has been nostalgic for seems to be close at hand. The Year of the Rabbit limited edition launched by beauty care brands is also using their way to bring out the taste of the long-lost year.
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