When it comes to Apple, led by Cook, many people must think that it is the most profitable technology company in the world. Previously, Apple once became the world's first existence with a market value of more than $3 trillion, with an annual net profit of 42%. However, in Japan, there is a company whose net profit is not only as high as 80%, but also has established branches in 46 countries and regions around the world, and the average annual salary of its employees is as high as one million, which is Japan's Keyence.
Perhaps many people are not familiar with Keyence, after all, the Japanese company rarely appears in media reports. It is reported that the founder of the company is Takemitsu Takizaki, who is on a par with Uniqlo CEO Yanai Masa and SoftBank CEO Masayoshi Son. The Keyence company under this person is mainly based on automated sensors, machine vision systems, measuring instruments, digital microscopes, and also belongs to the same as a leader in the automotive and semiconductor fields.
You know, Keyence invented the world's first digital focusing microscope in 2000, and then developed a variety of vision systems. Especially in the global machine vision market, Keyence and Cognex of the United States occupy almost 50% of the global market, of which Keyence occupies the lion's share.
However, Takemitsu Takizaki's entrepreneurial history was also full of ups and downs, and when he had not yet graduated from high school, he resolutely chose to drop out of school, and at the age of 24, he founded an electrical equipment manufacturing company, which ended in bankruptcy, and then founded a subcontracting company, which also ended in failure. At that time, Takemitsu Takizaki was already 30 years old. But this man did not admit defeat, and in 1974, at the age of 29, Takemitsu Takizaki founded Reed Motors, which mainly produces electronic control equipment for automatic wire cutting and automatic production of frozen food.
What the outside world did not expect was that Takemitsu Takizaki chose to sell all the automatic wire cutting production lines, the biggest reason is that the profit is too low, the net profit is only 20%, which is very far from Takemitsu Takizaki's idea.
Then Takemitsu Takizaki learned that Toyota was working on the plate stamping accident at that time, and felt extremely troubled, so he developed a sensor to detect the risk of accidents in advance, and finally successfully developed a sensor for Toyota, which also made Keyence directly become Toyota's most loyal partner. KEYENCE's strength was greatly enhanced, and it went public directly the following year. Customers have also expanded from Toyota to Hitachi, Toshiba, New Nippon Steel, and Takeda Pharmaceuticals.
In this regard, Takemitsu Takizaki is very clear about his future goal, that is, to continue to pursue extremely high profits, and in order to strengthen its own strength, Keyence has been focusing on independent design and R&D and sales, which has also made 70% of KEYENCE's products the first in this field. More importantly, the price of the products produced by Keyence is five times that of its peers, and the biggest confidence is that Keyence has sufficient confidence in the quality of the company's products.
In addition, in order to retain more talent, the annual salary of KEYENCE employees is about 160,000 US dollars, equivalent to about 1.1 million yuan. At the same time, in order to further motivate employees, KEYENCE will also pay monthly bonuses, and also directly reward part of the company's profits to employees.
In addition, Keyence allows designers as sales, which also makes Keyence's products recognized by more customers, after all, only designers really understand their products, even if they find problems, they can make adjustments in the first event. It is not difficult to understand why Keyence, founded by Takemitsu Takizaki, will become a real giant, and even directly surpass Apple in its annual net profit.