The 24th theatrical version of the animated film "Detective Conan" "Detective Conan: Crimson Bullets" (hereinafter referred to as "Crimson Bullets") was released in Japan on April 16, followed by a release in the mainland on April 17, which can also be regarded as the current introduction of "quasi-synchronous" Conan theater version in China.
Poster of Detective Conan: Crimson Bullets.
As a conan series of movies that accompanied countless fans in their childhood and youth, they continued to refresh the release time difference and box office records between Japan and the mainland, and in 2018, "Detective Conan: The Executor of Zero" exceeded 100 million yuan for the first time in the mainland box office, and finally 127 million yuan; the following year, the box office of "Detective Conan: Fist of Cyanosis" directly broke the 200 million yuan mark and broke the Conan series of film records again. From the first "Detective Conan: Timing Detonates the Skyscraper" released in 1997 to this year's "Detective Conan: Crimson Bullets", unconsciously Conan movies have accompanied everyone through 25 years, because the release date is synchronized with Japan, the enthusiasm of fans is high, and the pre-sale box office easily exceeds 10 million, from the perspective of fan enthusiasm and pre-sales, the film is expected to refresh the series box office to a new high.
In 9 years, 7 Conan films were introduced, and the box office reached a new high
The Tokyo Olympics have now been postponed, and the final 100-day countdown has now entered, and Crimson Bullets has also set the story at this "quadrennial" World Sports Congress, which will take place in the series' largest case to date. The character Shuichi Akai returns after a gap of six years, fighting alongside Conan. Set against the backdrop of the opening of the Tokyo World Games, the story revolves around the "vacuum superconducting maglev train" with a maximum speed of 1,000 km per hour created by integrating Japan's advanced technology: at the moment of great attention, the cocktail party scene that gathered well-known sponsors encountered an emergency, senior corporate officials were kidnapped one after another, Shuichi Akai and FBI agents who led the case were monitoring behind the scenes, and under Conan's analysis of the cocoon, it was found that this case was related to the continuous kidnapping incident in the United States detected by the FBI 15 years ago. Compared with the previous cases of "Detective Conan", this case is larger, more involved and more international, which also means that this case will be more difficult than ever.
Stills from Detective Conan: Crimson Bullets. Shuichi Akai looked into the distance.
This time, Conan and two high-IQ teams dreamily linked up to engage in a race of speed and time with criminals. This theatrical version still pulled back the character favored by fans - Known as the "FBI male god", "Conan manga creator Tsuyoshi Aoyama's son", Shuichi Akai, who not only has a cold and handsome appearance, but also has won the admiration of many Conan fans with his high IQ and accurate sniping ability, and his joining is expected to increase Conan's box office. Box office analyst Luo Tiantian said that in 9 years, 7 Conan theater versions have entered the Chinese market, and through the introduction and promotion of the first 6 films, domestic film companies have gradually straightened out the details of cooperation and supervision with Japanese copyright owners, and are also actively exploring film marketing and promotion paths for Japanese animation fans. The advantage of most Japanese theatrical animations is that they have fan endorsements, especially for the first "quasi-synchronized" Japanese theater version, and the willingness of core fans to pay for tickets is very strong, because this reduces the risk of circulating in other channels. Conan has a lot of influence in China's post-85s and post-90s groups. Many years ago, many Conan fans in China had many fan organizations, and their fan influence cannot be underestimated. From less than 10 million yuan in 2009, to nearly 30 million yuan in 2011, to the highest box office performance of the series of 230 million yuan in 2019. Luo Tiantian said that the fans love the animation works on the big screen can bring them a great sense of satisfaction, over the years, China's animation industry has become more and more mature, and the legitimate awareness of domestic animation fans has become stronger and stronger, which also makes Conan's loyal fans willing to wait for the release of the movie and go to the theater to contribute box office support.
The shorter the release time difference, the better the mainland box office
Since 1996, the animation of the manga "Conan", this anime IP has launched 1011 episodes of TV animation, Japan has launched a theatrical version on April 12 for 23 consecutive years, and today, the Conan series has 24 theatrical versions. In reality, watching Kudo Shinichi change from a high school student to a elementary school student, the children of Conan Edogawa have grown up, and in the anime, Conan still maintains the appearance of a elementary school student, and detects difficult murders in Japan and even the world, that is, in the last "Fist of Cyan", he and the heroine Xiaolan were established as lovers. In both China and Japan, many young people born from the 80s to the present are Conan's audience, and the audience in this age group is most likely close to 40 years old. This episode lengthy, the main line of the series can not be dropped the Japanese national animation IP, the content is increasingly super-powered, the word-of-mouth is increasingly polarized theater version, why can be revitalized in the domestic box office market has become a topic of discussion among countless people, the Beijing News reporter observed that the length of the time difference between China and Japan has a great impact on Conan's box office. The introduction time of several theatrical versions before "Crimson Bullets" was more than 100 days apart, and the longer the interval, the more affected the box office, but the specifics are also related to the domestic release schedule.
Stills from Detective Conan: Crimson Bullets. Conan aimed at the target.
The performance of Conan's theatrical version in the Chinese film market in the past 9 years reflects the appeal of this "Japan's first elementary school student" in the Chinese film market. The "Doraemon" series, which has a wide audience base in China, once encountered three theatrical versions of the box office decline in succession, and finally the filmmakers stopped introducing the series. It was not until 2015, when "Doraemon: Walk with Me" was released in the mainland and received a box office of 529 million yuan, that the theatrical version of "Doraemon" was once again accepted by Chinese theaters and the market. It just so happened that in the past few years when the theatrical version of "Doraemon" temporarily left the Chinese audience, the theatrical version of "Detective Conan" "quietly" entered the market, and the release time of "Dark Tracker" in Japan was April 2009, setting a record for the highest box office of the theatrical version of the series at that time. When the theatrical version was released in the mainland in January 2010, it had been 9 months since the Japanese release time, and the Internet was already full of resources, only 9.37 million yuan, obviously the late release time was not a good thing for fans to the movie.
Cartography Beijing News Ni Ping
The decline in the Conan series ratings is rare
Compared to other Japanese theatrical versions of the anime, the performance in the Chinese mainland is not particularly prominent (except for "Your Name."). " became a hit, the theatrical version of the animation only "Naruto Hirohito Biography", "The Golden City of the Sailor King", "Doraemon: The Birth of the New Nobita in Japan", "Digimon" box office over 100 million, other theatrical versions of the animation box office are 10 million yuan to 40 million yuan). Conan's theatrical version of the animation is undoubtedly the most capable series in the Chinese market. In 2019, the release of "Fist of Cyanosis" allowed the industry to see the prospects of the Conan series "Old Trees In Spring". Li Yulin, who has been engaged in theater work for many years, told the Beijing News reporter that the Conan series is closely related to the childhood of many audiences, and watching the theatrical version of the content does not require a long enough long-term experience of chasing the animation series, which guarantees the box office of the theater version, whether it is a fixed Conan fan, or a passerby fan who goes to watch because of IP influence, it will become box office potential. Although the reputation of each theatrical version is declining, but this box office does show an upward trend, Li Yulin believes that the lower and lower Douban score is mainly aimed at the supernatural content beyond common sense in the case, more and more extreme operation of the detection story, does not prevent the audience from reimbursing movie tickets for feelings. For example, "Fist of Cyan" light reasoning, heavy action, coupled with the story theme political correctness, character shaping to cater to the female market, these major selling points let it once again refresh the box office data of the theatrical version of "Detective Conan", Kudo Shinichi and Xiaolan joined forces to make sugar will obviously make female audiences crazy, but also let people see that this IP is still some distance away from consuming fan feelings.
Stills from Detective Conan: Crimson Bullets. The maglev train is coming.
Box office expert Luo Tiantian said: "It is undeniable that with the passage of time and economic development, the audience of "Detective Conan" has more time and energy to consume, from a commercial point of view, the future Conan theater version in the Chinese film market is still very promising, its long vitality and cultural phenomenon seems to be impossible to replicate in the short term, as a case of declining ratings but box office growth, this phenomenon is also rare, and the future series needs to produce better content, which is the most important way to continue the vitality. ”
Beijing News reporter Zhou Huixiaowan cartographed Ni Ping of the Beijing News
Edited by Huang Jialing Proofreader Zhao Lin
Source: Beijing News