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Nestlé debuted at CIIE for the fifth time, riding the wind "China's opportunities"

author:Cover News

Cover News Reporter Mu Qi

On November 5, the 5th China International Import Expo (CIIE) kicked off in Shanghai, focusing on the display of cutting-edge products and innovative achievements in various industries. Nestlé, a world-renowned food and beverage company, brought eight business units and more than 300 best-selling products from 16 countries around the world to the Expo, of which more than 90 products entered the Chinese market for the first time.

Nestlé debuted at CIIE for the fifth time, riding the wind "China's opportunities"

Nestlé unveiled at the 5th CIIE

"Greater China is Nestlé's second largest market in the world. As one of the first foreign-funded enterprises to enter the Chinese market, Nestlé was also one of the first companies to confirm their participation in the Expo, and has now participated in the Expo for five consecutive years. As one of the important platforms for China's continuous opening up and sharing "China opportunities", CIIE provides convenience and guarantee for two-way communication and win-win development for foreign-funded enterprises like Nestlé. Zhang Xiqiang, Executive Vice President of Nestlé Group and Chairman and CEO of Nestlé Greater China, said, "China's 'adherence to a high level of opening up to the outside world and accelerating the construction of a new development pattern of dual circulation at home and abroad' gives us more confidence to grow together with China's economy, grasp 'China opportunities', and create a nutritious, healthy and happy life for Chinese consumers." ”

In recent years, Nestlé has combined global resources with high-quality products and the needs of Chinese consumers, and continued to carry out rapid product research and development and innovation around high growth, large categories and health. In particular, from January 1, 2022, Nestlé China has been promoted to Greater China, bringing a new round of assistance to local innovation and growth. Since the beginning of the year, a series of new products have been launched one after another, covering the dietary and nutritional needs of each individual and family throughout the life cycle of infants, adults, pet companions, etc. These products were also unveiled at the Expo: in mid-June, Nestlé's infant nutrition business launched the first carbon-neutral product of Nestlé in the Chinese market - Zhuo Chun Nengen 3 organic milk powder; Based on the world's strong R&D capabilities in life sciences and nutritional sciences, Nestlé Health Science launched China's first full-nutrition formula special medical food "Fastoxin" for cancer patients in July. In September, Garden of Life, a subsidiary of Nestlé Health Science, launched two new composite probiotic solid drinks for the first time in China; In terms of pet food categories, Nestlé Purina upgraded its Guanneng ® dog food products across the board in September; STARBUCKS Starbucks® Home Coffee and Nespresso Coffee also launched seasonal and holiday limited edition products to meet the increasingly diversified coffee consumption needs of consumers.

In addition to the above products, many Nestlé "star brands" have also appeared at the Expo, such as Perrier® Paris water, which is one of the few natural bubbles in the world as the only water source, S. Pellegrino®, a natural mineral water from the Alps, and Acqua Panna®, which has been serving delicious cuisine for more than 130 years®. There are also Wyeth Qifu ®3 YunchunTM and Wyeth ® Platinum ®3 from the Infant Nutrition business unit rich in active protein OPN and enhanced protection for babies, Enminshu HMO from the Nestlé Health Science business unit, and Enminshu HMO that provides personalized nutrition solutions for infants and young children.

At the same time, sustainability has always been the top-level strategy of Nestlé's development, and has been integrated into the whole chain of product development and innovation, which has also become one of the highlights of the Nestlé booth. On the road to achieving the dual carbon goal, Nestlé Greater China has actively deployed to further reduce its carbon footprint, accelerate the transformation of sustainable packaging, and promote sustainable procurement. The Zhuo Chun Nengen 3 organic milk powder exhibited this time is a good example, through a number of carbon reduction actions and high-quality carbon offsets, the whole link has achieved carbon neutrality, inheriting the consistent high quality of Swiss organic food, and has also won wide recognition in the industry. In addition, Nestlé is also actively promoting the brand's carbon neutral transformation, and Nestlé Espresso Coffee, which has gradually achieved full carbon neutrality in its business operations since 2017, will achieve carbon neutrality in the entire value chain by 2022. It is worth mentioning that Nestlé Espresso Coffee carried out cross-border cooperation with the well-known domestic skateboard brand DBH (DO BY HEART) at the Expo to launch a limited edition skateboard, and the raw material of the skateboard components came from recycled aluminum extracted from the shell of recycled Nestlé espresso capsules. Recently, Nestlé invested another 1 billion francs in the implementation of Nescafe 2030, which aims to work with coffee farmers to achieve sustainable coffee cultivation and promote the transition to regenerative agriculture. The implementation of this move in the Greater China Region will help Yunnan continue to protect local water, soil and biodiversity, and further contribute to rural revitalization.

Riding on the "China opportunity", in the future, Nestlé will further cultivate the Chinese market, jointly participate in the construction of a healthy China, and continue to contribute to the high-quality and stable development of China's economy.

About the exhibits:

Infant nutrition

Nestlé Infant Nutrition brings Zhuo Chun Neng'en 3 to protect the ecology of the pasture from the source, the whole process is strictly in accordance with organic standards, conforms to the natural production methods, insists on not using chemical agents, the natural fallow of the pasture does not promote fertilization, so that the soil restores its initial fertility, the grass naturally matures without prompting growth, slowly absorbs natural nutrients, cows naturally graze without lactation, and naturally breastfeeds happily produces milk. All this is to harvest natural raw nutrition and create reliable milk powder quality without affecting the environment. Adhering to the concept of sustainable development and advocating the laws of nature, all production processes of Zhuo Chun Nengen 3 organic milk powder reduce manual intervention, use renewable clean energy, use plant-based materials in the packaging lid and spoon, measure the carbon footprint of the whole link, and protect the natural ecology with strict standards. On the basis of emission reduction, Zhuo Chun Nengen 3 also actively participated in large-scale afforestation projects in Guizhou, offsetting the carbon footprint by naturally absorbing carbon dioxide, truly achieving the goal of net zero emissions. As the high-end organic milk powder of Nestlé Nern's series, Zhuo Chun Nengen 3 not only meets the nutritional needs of babies, but also protects the baby's future living environment, leads the high-end process of Nestlé infant products, and further promotes Nestlé's goal of achieving net zero carbon emissions.

Wyeth

Wyeth Nutrition, a subsidiary of Nestlé, provides scientifically innovative and high-quality maternal and child nutrition products for Chinese families. The products exhibited at the Expo include: the original Irish imported Qi Fu series (including Qi Fu ® ®3, Qi Fu Organic 3, Qi Fu Yunchun), Wyeth Platinum 3 produced and imported from Switzerland, Wyeth ® ® Platinum ®®3 Organic produced and imported from Singapore, and Qi Fu 3 Future and Qi ®Fu ® ® Minshi imported across borders. Wyeth Nutrition gathers global resources, specializing in excellent formulas, the pursuit of excellent quality, a century of excellence, benefiting new life.

Among the products exhibited by Nestlé this time, Qifu 3 contains the active protein OPN, which is a key immune protein in gold colostrum, which is 4 times rarer than lactoferrin, and its activity reaches the intestines and activates the protective power in 1 step. It has been scientifically proven that the intake of sufficient amount of active protein OPN doubles the number of immune factors in the baby's body at 12 weeks, bringing stronger protection. Sourced from only 30% of the world's rare A2 milk sources, clinically proven by Peking University, it is naturally easy to absorb and make the baby's stomach more comfortable. Based on cutting-edge technology, Qi Fu 3 provides your baby with colostrum-like protection.

Wyeth S-26 has always paid attention to infant brain development and has been committed to early brain development research. In order to provide better nutritional support for Chinese babies, Wyeth S-26 has long-term cooperation with the Swiss Lausanne Research Center - Swiss Brain Cognition Laboratory to bring cutting-edge wisdom and good nutrition combination: cerebral phospholipid group with milk fat ball membrane and high-quality DHA to provide nutrition during the critical period of baby's brain development, help babies connect hundreds of billions of neurons, and comprehensively improve visual acuity, movement, language, response, cognition and emotion in six dimensions.

At the Expo, three Nestlé Enker nutritional supplements were also exhibited, providing comprehensive personalized nutrition solutions for infants and young children, so that parents can make targeted choices for their babies according to their actual needs. Among them, two nutritional supplements, including HMO* protective power drops, with HMO (human milk oligosaccharides), the first active nutrient in breast milk, as the main component, stimulate the baby to enhance their own protection through a variety of mechanisms, which can not only fight pathogens, but also promote the growth of probiotics, reduce the incidence of respiratory diseases in infants and the use of antibiotics and antipyretics, and even if the formula is stopped, the protection can last for 6 months. The two HMOs used in these products are both certified by the European Food Safety Authority and the US Food and Drug Administration, so you can safely choose them for your baby.

In addition, Nestlé has also prepared two nutritional supplements for mothers, specifically targeting the individual nutritional needs of Chinese mothers to help supplement nutrients during pregnancy. Among them, Nestlé Mama All In One is rich in DHA, a variety of vitamins and minerals, which can reduce the risk of anemia, significantly reduce the risk of neonatal neural tube defects, while promoting infant brain and visual development and improving children's cognitive development. Nestlé Mama G Stabilize Powder is aimed at women at high risk of gestational diabetes, helps maintain normal blood sugar levels in pregnant women, greatly reduces the risk of gestational diabetes, helps to interrupt the intergenerational vicious circle caused by gestational diabetes, and lays a good foundation for short- and long-term health for both mother and baby.

Nespresso meets coffee

Nespresso Espresso's Vertuo Plus Spinning series of coffee machines is highly automated and easy to operate, allowing the preparation of different styles of Nespresso coffee and four cup sizes from espresso to mug coffee. The coffee machine also uses barcode recognition technology to automatically match the optimal extraction parameters to better capture the aroma contained in the coffee. The machine's one-touch operation allows coffee lovers to easily prepare rich, fragrant coffee with just two touches: one to open the lid and one to extract coffee with one button. In addition, Vertuo Plus's removable water tank allows easy adaptation to different use cases and is designed to be completely modern.

Even more surprising for coffee lovers is the unveiling of the 2022 Festive Limited Edition Coffee 2022 Festive Limited Edition Coffee. Nespresso's beloved Paris Festival limited collection, in collaboration with French master pastry Pierre Hermé, is modeled on the artistic creativity of the pastry chef and infuses tempting dessert flavors into a bespoke coffee base, presenting the magical chemistry of mellow coffee and exquisite dessert pairing.

In April this year, Nespresso Coffee was officially certified as a B Corp as a B Corp™ Corporation, continuing to practice its social responsibility and sustainability strategy. Through the AAA Sustainable Quality ™ Program, Nespresso works with more than 140,000 coffee farmers in 18 countries to continuously improve the quality and yield of coffee beans, ensure a sustainable long-term supply of high-quality coffee, and improve the quality of life of coffee farmers and their communities.

Starbucks

Starbucks Home Coffee allows Chinese consumers to enjoy a cup of their favorite Starbucks coffee without leaving home, experience the fun of making their own hands, and start sharing moments with family and friends at any time. In 2019, the Global Coffee Alliance announced a partnership for Starbucks Home Coffee, and it has grown rapidly since then. In the first half of 2022, Starbucks Home Coffee products continued to grow strongly. The Global Coffee Alliance has performed particularly well in China, where Starbucks Home Enjoy Coffee has continued to enrich and improve its product line since its launch, leading growth in multiple categories.

At the Expo, Starbucks Home Enjoy Coffee brought 45 products from the United Kingdom, Switzerland, Portugal, France, Japan and other countries, including simple and easy-to-enjoy Starbucks specialty instant coffee, instant fancy coffee, portable drip coffee (hanging ear coffee) and classic cocoa solid drinks; Smart Starbucks capsule coffee products (for Nespresso and Nescafé Fun Machines); There are also roasted coffee beans and ground coffee products enjoyed by the masters. Among them, 7 are brand new products launched in 2022.

Among the products unveiled at the Expo, there are also 5 products of the Starbucks festival limited series that have just been launched. Among them, Starbucks Holiday Coffee Blend and Ground Coffee Products, inspired by timeless Starbucks Christmas Coffee Beans, are blended from Latin American and Indonesian coffee beans for a balanced, well-layered taste with herbal aromas and the smooth sweetness of maple sugar. Starbucks Toffee Nut Flavored Latte, derived from Starbucks legendary Christmas drink Toffee Hazelnut Latte, uses the same coffee beans as Starbucks coffee shops, blended with dense milk, with the delicate and sweet taste of toffee and the warm taste of nuts after roasting.

In the future, Starbucks Home Enjoy Coffee also plans to continue to introduce more innovative coffee products, such as fancy coffee blended milk, coffee concentrate, etc., to truly let Chinese consumers "enjoy the stars at home". All Starbucks Home Rewards products are 100% ethically sourced to support the economic, social and ecological sustainability of the regions where coffee is produced. In the manufacturing of packaging materials, Starbucks Home Enjoy Coffee uses more and more recycled raw materials such as recycled paper and recycled aluminum.

bottled water

In the ever-changing world of bottled water, Perrier Paris Water from France, S. Pellegrino San Pellegrino and Acqua Panna from Italy are popular around the world.

PERRIER® Parisian Water, a unique and fun and adventurous French iconic brand. Its only source of water comes from the extraordinary Perrier Spring, located in the town of Vergèze in the South Fervoges Mountains, one of the few natural sources of water in the world that naturally contains bubbles, in the golden geological belt of 45 degrees north latitude. In 863, Napoleon III officially awarded Perrier Spring the certification of French natural mineral water, the official seal of France, the blessing of the sacred halo, it was he who held the water of Paris to the altar, which is also the beginning of the popularity of Paris water around the world. To achieve the extraordinary taste of Paris water, in addition to good water sources, it also requires a unique natural gas bubble, Dr. Perrier has been trying various methods for 2 years, and for 100 years, the natural golden ratio of the Paris water bubbles has been stable and strong, and the taste of Paris fireworks has been achieved. Parisian water has thus become the "water of inspiration" for creation, allowing literary giants Hemingway, Gauguin, Cézanne, Fitzgerald... Many masterpieces have been created. Later, before kissing men and women, they rinsed their mouths with Paris water, and Paris water has since become a "kissing water" for men and women to kiss and express their love, and has also become a romantic symbol shared by the world. Since 1978, Paris Water has long been the official water of the French Open, witnessing the birth of nearly 100 French Open champions, and the "water of champions" lives up to its name. Since then, Perrier has also launched a 0 sugar, 0 calorie, 0 fat, 0 sweetener flavor series, extracted from natural fruit extracts, to discover a truly healthy and tasteful balance. For 160 years, the Parisian water in your hands is not just Parisian water, but an extraordinary feast of French temperament.

The legendary taste of San Pellegrino began in the Italian Alps in the 13th century, and the natural pure natural mineral water made the town of San Pellegrino a gathering place and a prestigious holiday destination for European business and political celebrities at that time, and reaped the reputation of "water of miracles". Saint Pellegrino has a unique 3-fold taste wonderland, layered step by layer: 1) rich mineral aroma, mellow like wine in the mouth; 2) The natural carbon dioxide contained in the water comes from the Italian geothermal field, bringing delicate and dense bubbles and emitting a hint of sweetness; 3) Minerals, bubbles, and food blended and sublimated, after bottling in 1899, it became popular in high-end Italian restaurants, and quickly spread throughout Europe with the title of "Holy Water for Meals". San Pellegrino insists on the single source of water filling, an Italian national treasure with meal water, the San Pellegriau spring from the Italian Alps is taken 1,300 meters below the aquifer, and its water flows through limestone and volcanic rock for 30 years of natural infiltration. At the beginning of the 20th century, San Pellegrino was given the logo of the Italian high-quality product "Symbol of Exellence", which has been popular in more than 150 countries and regions around the world, conveying the exquisite and elegant Italian lifestyle to the world.

Puna, the legendary water of the nobility, was born by an accident and was discovered in the uncultivated source of Puna water. The lily emblem on the Puna bottle is a symbol of the glory and nobility of the Medici aristocratic family, where brilliant European art and history converge. Each bottle of Puna water is a godsend from the Tuscany Nature Reserve, with a balanced mineral content and a natural weak base PH7.9 Smooth and round, light and elegant, like a waltz on the tip of the tongue. This bottle of smooth and rounded water invites you to share the Tuscan sun, wind, forest, rain. As a result, Puna water has become the best choice for the pursuit of the ultimate smooth taste, and has become the standard in high-end restaurants around the world. This bottle of water with the stars invites you to sublimate your taste buds and enjoy delicious food together.

Nestlé Maggi

The "Maggi" brand has been focusing on delicious cuisine for more than 130 years, and since 1884, when Mr. Julias Maggi pioneered the cooking brand "Maggi" in Switzerland, "Maggi" has made "delicious and nutritious Kuaishou food for busy working families" as its founding concept.

Maggi's retail products in China cover three categories: liquid condiments, solid condiments and brewed fast food. As a strategic item in the China region of "Maggi", "Maggi" umami juice has been passed down among chefs with its unique aroma and full umami characteristics, and has become the best choice for star-rated kitchens and has a large number of loyal consumer fans; As the only fast food product currently sold by Maggi in the domestic market, "Maggi" mashed potatoes are welcomed by the majority of teenagers with their convenience, deliciousness and real ingredients. In 1994, "Maggi" fresh chicken powder was born in line with the taste of Chinese consumers, in 2019, "Maggi" salt reduction umami juice was launched to cater to the trend of Chinese consumers advocating light food and salt reduction, and in 2022, the "'Maggi' vinaigrette" series was launched, meeting consumers' pursuit of light food and 0 fat.

The exhibition "Maggi" will bring consumers a series of "Fast Food 5 Minutes", "Global Cuisine", "Kuaishou Cuisine", "Magic Asia", "Good Appetite Appetizer Soup", "Maggi" Sauce" and other series, including Kuaishou seasoning packet, appetizer soup packet, instant pasta cup, mashed potatoes and other products. These exotic flavored products are convenient, fast and diverse, allowing consumers to enjoy healthy and delicious food in just a few minutes in a busy and high-pressure life.

Pet care

Nestlé also has the world-renowned Purina pet food range for families with adorable pets.

First of all, it is the No.1 product of the United States veterinarian recommendation Guanneng probiotics, using microcapsule packaging technology, live bacteria directly to the intestines, accompanied by meals, excellent palatability, one bag a day, to help pet health. It can benefit bacteria, especially add fecal enterococcus, care for the intestinal health of pets, activate immune system function, maintain the balance of intestinal flora, relieve diarrhea, and improve gastrointestinal stress response. Crown Fu bacteria, patented Bifidobacterium longum, relieves anxiety behavior, reduces the frequency of barking, helps dogs not be afraid of strange things, maintains calm behavior, calmly faces pressure, maintains normal heart rate, and cares for the health of pets' intestines.

There is also the "LiveClear Series" series of cat food, which Nestlé Purina has been researching for several years and can significantly reduce the main allergens in cat hair and dander during the third week of feeding. As the first cat food to reduce cat allergens, the principle of the "LiveClear Series" series of cat food is to simply and safely neutralize the common allergen FELD1 in cat saliva, thereby reducing the chance of allergies for pet owners. At the same time, probiotics are added to the product to help improve the digestive and immune system health of your cat. Using chicken and salmon as the first ingredients, this product is high in protein and high in quality to support muscle development.

"ZHENZHI FANCY FEAST" BRAND, ONE OF THE MANY EXCELLENT CAT FOOD BRANDS UNDER NESTLÉ "PURINA", WAS FOUNDED IN THE UNITED STATES IN 1980 AND CREATED A NEW CONCEPT OF "ONE MEAL AND ONE CAN" OF CAT FOOD. For nearly 40 years, the brand has adhered to the concept of caring for cats with heart, and has developed more than ten product series around the world, which are sold well in the United States, Japan, Canada, Europe and other places.

"Zhenzhi" staple food grade cooking series, imported from the United States, in line with AAFCO nutrition standards, selected high-quality chicken, deep sea fish, cheddar cheese and other raw materials, supplemented by taurine, vitamins and various mineral elements, combined with Nestlé Purina ingenuity GRILLED TECHNOLOGY, to create a customized high palatability staple grade canned food for cats, 7 series containing 19 different flavors, bringing cats the ultimate star cooking experience.

The "Mari Merrick" brand was born more than 30 years ago in the Garth Merrick family kitchen in Hereford, Texas. Crafted and tested in Garth's original kitchen, "Merrick" pet food uses premium ingredients to deliver industry-leading levels of protein, vitamins, minerals, healthy fats for visible health benefits for adorable pets. We strive to give back to the people and communities that are committed to making the lives of pets and pet parents better by providing high-quality, natural pet food and rejecting preservatives, fillers or any artificial additives. Merrick Pet Food is working hard to help every pet live a healthy, happy life. In the bowl, not only food, but also love. So, it has to be the best.

"Dentalife" brand is a pet tooth cleaning snack brand owned by Purina. The "Tooth for Life" dog cleaning rod adopts a super tough gear structure that fits snugly to the gums and deeply cleans the difficult-to-reach large molars. Without synthetic flavoring, studies have shown that 28 days of continuous feeding can reduce calculus by an average of 57%, helping to alleviate bad breath caused by the accumulation of dental calculus in pets. "Tooth for Life" cat with tooth cleaning biscuits, a unique hard sponge structure, can go deep between the teeth to clean the teeth. Studies have shown that feeding the product continuously for 28 days can help cats reduce tartar accumulation, relieve bad breath caused by dental calculus, and prevent the formation of dental calculus.

Nestlé Health Science

Nestlé Health Science is committed to advancing nutrition support in health and medical care, showcasing Nestlé's excellence in this field with innovative products from around the world.

Nestlé Health Science escorts the healthy growth of children with food allergies in China, and the amino acid formula "Enminshu", milk protein deep hydrolyzed formula "Peptide Minshu" and "Aiershu" are suitable for the nutritional management of cow's milk protein allergy in infants aged 0-12 months. The allergy-free amino acid formula "Enminshu 1+" solves the nutritional management problem for children over 1 year old with a variety of food protein allergy malabsorption, and "Spoon Beele" helps babies who have just started to add complementary foods to transition to a diversified diet. This year, Nestlé Health Science introduced the ultra-high-end formula "Enminshu HMO, Peptide Minshu HMO, Aiershu HMO" through cross-border e-commerce, HMO (human milk oligosaccharide) as the core active immune nutrition of source milk, which is conducive to promoting the immune maturity of infants and young children, while effectively alleviating allergy symptoms and supporting the normal development of Minbao, it can also help build immunity and improve Minbao's "self-protection power". Bring natural motherly protection to allergic babies, and open a new pattern of "anti-allergy" formula market with core R&D strength.

"Xiaobai Taineng is a peptide enteral nutrition formula designed for children aged 1-10 years, and "Xiaojia Diet" is a comprehensive nutritional formula that provides nutritional supplements for children who do not meet the growth standards. "Viduo Fu" provides safe and effective treatment options for children with rare diseases/congenital metabolic diseases. "Meal Choice" contains 100% high-quality protein - whey protein: casein = 1:1 is suitable for people over 10 years old who need nutritional supplements. "Jialichang" is used for perioperative and critically ill patients for nutritional therapy, regulating intestinal microecology and repairing intestinal barrier.

Nestlé Health Sciences also has a special medical formula "Furxin" specially developed for cancer patients. As the first and only comprehensive nutritional formula for cancer for special medical purposes in China, "Furyxin" adds three major immune nutrients - arginine, fish oil and nucleotide on the basis of comprehensive nutrition according to the characteristics of systemic inflammation and low immunity of Chinese cancer patients, which can be used as a single source of nutrition for tumor patients and fully meet their nutritional needs.

Nestlé Health Science also owns Garden of Life, a high-end organic dietary supplement brand from the United States, which has participated in the Import Expo for the fourth time, and this year continues to bring new probiotics such as intestinal probiotics and sleep probiotics to the Chinese market to meet the needs of different consumers. Osteo Bi-Flex is a joint health brand from the United States in the Nestlé Health Science family, as a joint care brand recommended by American pharmacists for 15 consecutive years, helping consumers soothe joints while improving joint function and exercise comfort. Its European and American professional nutrition brand Pure Encapsulations adheres to the concept of "pure and hypoallergenic", and its global product line covers ten health areas such as immune support, emotional management, and chronic disease metabolism; In response to the health needs of the Chinese people, a number of new products will be launched in 2022. There is also the American collagen brand Vital Proteins, which provides sufficient supplementation and easy absorption of collagen peptide products, which is convenient for consumers to supplement daily; and OptiFibre, a dietary fiber brand that helps improve constipation and promote long-term gut health. Another brand, Gard, brings 2 new products to care for intestinal health, IBgard peppermint oil capsules, which specifically relieve IBS symptoms; FDgard Herbal Stomach Booster contains a breakthrough artemisia oil and menthol botanical formula for fast relief of functional indigestion.

The "Nature's Bounty" brand debuted at the Import Expo as a new comprehensive dietary supplement brand in the Nestlé family of health sciences, which originated in Long Island, New York, USA, and was established in 1971. Its products include a variety of dietary supplements such as coenzyme Q10, lutein, and vitamins. Committed to providing consumers with natural, scientific and professional one-stop nutrition solutions.

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