Sohu Entertainment Special Article (Wei Xie / Text) The word BKing seems to have become a popular character in today's entertainment industry.
On the day of the broadcast of "Light Me, Warm You", adapted from "Lighter and Princess Dress", Li Zheng, played by Chen Feiyu, became the new BKing with his blonde hair, cold face and high IQ, and also faintly had the momentum to become her boyfriend in November.
A few days ago, #Male Star BKing Picture Book # also followed Bai Jingting, Cai Xukun, Wang Yibo, Wang Hedi, Xu Kai, Liu Yaowen and other male stars rushed to the hot search.
Behind the heated discussion, the art promoters frankly said that BKing fever is more like a full-faceted fan circle carnival, and BKing, which seems to be everyone's favorite, may not attract artists to like, and may even cause a gap between artists and teams. For artists, the character once and for all is almost non-existent, and the personality alone cannot go on in the long run.
Say BKing who is BKing
Li Zheng's character BKing is full of taste.
He not only has the "IQ halo" of science champions and programming geniuses, the "extraordinary scholar appearance" of blonde hair and thin hair and a height of 188, the "dragging male personality" of unruly and poisonous tongue and belly, and a pitying background, which can be said to be a typical BKing set by popular people such as brain males, wolf dogs, and fragile feelings.
As of today, "Ignite Me, Warm You" has more than 20 hot searches. It is undeniable that Chen Feiyu and Li Zheng's BKing characters are indeed out of the circle.
The BKing trend in 2022 began with the male protagonist of "Canglan Trick" Dongfang Qingcang. Cool and bullying, elegant and noble, domineering middle two, looking at the world, Oriental Qingcang became famous overnight, and returned to domestic entertainment with the long-dormant BKing character "kill".
Wang Hedi, the actor of Oriental Qingcang, was also labeled BKing by netizens for turning the microphone while walking and driving with one hand in the archaeological boom.
The word BKing, although handsome and self-aware, but cool but not oily, fits with the long-bitter audience aesthetics, and becomes popular at the right time. For a time, those unnoticed BKing in the entertainment industry sprung up.
Although the "BKing personality fever" is in full swing, Yixuan Rongrong bluntly said that this is more like a one-sided carnival for fans.
"It's hard for artist teams to actively market BKing."
According to Velvet's observation, several artists who now walk BKing characters are more like additional personalities given to them by the outside world. The team will continue to observe and control, and when it is determined that the outside discussion is within the safe zone, it will go with the flow and follow this outlet.
It is undeniable that most of the artist team are mostly girls, so they will have a higher perception of greasy, and the review of materials is relatively strict, "if they think it is a little greasy, it will definitely not be released." ”
Yixuan Bubble bluntly said, "There are very few male artists who are willing to accept the BKing route. ”
Bubbles once came into contact with artist A with a BKing character.
Unlike the shame of ordinary people, he did not realize that he was playing handsome, only felt that he was doing very everyday and handsome things. For example, as soon as he gets in the car, he will play European and American R&B and rap the whole time with the music. ”
Bubble recalled that when artist A was dancing and singing, a staff member laughed out loud, and he asked with a cold face, "Why is there anything so funny about laughing?" He also gets angry when the staff mentions BKing and his nickname.
"After all, no one likes to be told all the time."
Although she understands the artist, she also admits that the unpleasantness at work again and again may cause the team to gradually treat the artist negatively, which will lead to a series of problems.
Bubbles sees "Gentlemen of the East 8th District" as a typical example.
Pulling the underwear belt, putting hands on the girl's chest, "thin and good-looking, fat good-looking", and other obviously problematic plots, were successfully preserved in the film, and Zhang Han, as a producer and screenwriter, could not escape the blame.
"Why was he able to make such a TV series? Probably because there was no one around him to refute him. Of course, other artists are not so extreme. ”
Bubble bluntly said that although most teams and artists are one heart, there are also situations where artists and teams are disgusted with each other because of too much friction. At this time, any action of the artist, the team will acquiesce, or ignore.
"After all, even if the staff knows that there is a problem with this thing, they will be scolded if they say it, and the artist may not listen, so it is better to shut up, anyway, it is just a part-time job." Bubbles said helplessly.
Star character, what is the difficulty?
Yi Xuanjung believes that the personality of female artists will be more complete. In addition to routine characters such as foodies, female men, and Geng Zhi, fresh characters such as Zuo Jing, Sister Qi, Careerist, and Idiot Beauty are also emerging one after another.
There are more male artists who take the real route, and the reason is that Velvet bluntly said, "because male artists are not easy to manage." But on the other hand, Velvet also admits, "The more obedient a male artist is, the more difficult it is for the character to come out." ”
"For example, many cultivated artists have taken the route that the company feels is suitable for him since he was a child, because he is too easy to grasp, and the personality is not obvious."
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Behind the shaping of the character, it is usually the cooperation of the artist and the team. According to the artist, the team excavates the characteristics that can be extended, and the artist provides the direction he wants to move forward, combines and discusses with each other to find the most suitable character.
There are also artists or teams with strong "pressure".
A certain traffic artist B who Velvet has contacted is very eager to take the tough guy route. "He just concaved in the direction of the tough guy, shaved his head, and didn't wear makeup, not to talk about whether it was suitable or not."
She also met a certain talent artist C who wanted to be a "musician". "He felt that he was absolutely invincible in music", and repeatedly asked his manager to find the team Wang Jiaer worked with to make his own album. The team actually knows his true level better, and can only persuade him bitterly, such as "Although you are very strong in music, let's not make a big move, first slow down this route." ”
Velvet admits that it is actually difficult for artists to create "interesting" characters. "As an artist, it's not enough to make publicity interesting, so that everyone can get laughs."
Yixuan Bubble believes that the most difficult thing to bring is newcomers.
One of the big reasons is that newcomers lack a carrier to make people feel the credibility of the character. "It's different when there are works, such as Cheng Yi, after he played Liuli, the image of a fragile beautiful man in ancient costume was recognized by everyone. In fact, the best case scenario is that they can put on a reality show. ”
But the reality is that reality TV tickets are hard to come by, "without the draft, reality TV is too difficult to get." Bubbles sighed.
At the same time, in the bubble's view, most of the newcomers' cognition of personality is in a relatively naïve stage.
She revealed that many newcomers don't like funny characters because there are stereotypes in their cognition, thinking that this kind of character is not foreign enough, and the target is a variety show veteran, "they think only unhandsome people are funny."
Bubble explained that in fact, the cognition of artists mostly depends on probability, and they are lagging behind ordinary netizens. The character that new people yearn for, "usually uses rotten routines, what all-round ace, gentle senior." Although in the entertainment industry, they do not understand the entertainment industry at all. ”
"I've met a lot of newcomers, and I can't find a breakthrough at all."
Who doesn't roll over?
Do people have minefields? In the view of Yixuan Rong, celebrities try not to touch "e-sports" as much as possible.
First, artists always have some misperceptions of their own level.
Velvet knew artist D who revealed to her the message that "I play "Honor of Kings" very strongly". But in a Huya live broadcast in the later stage, artist D performed extremely poorly, relying on teammates for relief throughout the process, and was ridiculed by the barrage screen for "playing so rubbish".
"Then he closed himself." Velvet sighed.
Not only the level of the game, but also the artists miscalculated their coffee position.
When the king stage was saturated, Li Zhenning was followed by artist E for another game, and then he went to contact the platform to hope to broadcast the game. But replied to the stone sinking into the sea, "because his popularity is not even as high as that of amateur anchors".
"And most of the artists who do game live streaming are also because they have no other jobs." Velvet teased.
Secondly, esports is very easy to expose the shortcomings and true qualities of human nature.
"Battle to the Peak", which invited 30 stars to team up to play e-sports, once caused heated discussions because of scenes such as Huang Minghao losing the game and throwing dragon fruit, Xu Weizhou crying Lai Meiyun angrily, and Zhang Da being beaten to cry.
"Usually gentle people can also go crazy when it comes to e-sports. Some people may scold people in the barrage when watching others play. ”
Emotional personas are areas that art bubbles don't touch very much.
"It's human nature that nine out of ten entertainers don't like people talking about their emotional problems."
The recently emerged social cattle character, Bubble believes that it is actually a character with a high degree of compatibility with artists.
"Most artists are actually very social."
"Many of them have been school flowers and grass since childhood, from good families and wealth, most of them may not have the conditions to become a social terrorist, they are used to being noticed." Even if a very unknown artist is sitting in a bar, you probably can't imagine how many people come to him to ask for WeChat in one night. ”
Bubble joked that in fact, when writing plans for artists and helping shooting, he was the one who picked his toes.
Is there a character that is solved once and for all? Velvet's answer is, no.
"Although shaping the character is a norm, there is no way to go far in this circle by relying on the personality alone."
Velvet bluntly said that the outside world's thoughts are changing at any time, "Maybe BKing today is still praising your words, tomorrow is the word to scold you." The character is only the cognition of the artist by the outside world, it is variable and illusory, and can only be used as a means of publicity for the artist. What can really support artists to go down is a good work.
"If you want to talk about long-term personality, I think it may be, be a good person." (All names in this article are pseudonyms)